Paid Media Account Manager
Power Digital📌 Core Information
🔹 Job Title: Paid Media Account Manager
🔹 Company: Power Digital
🔹 Location: Medellín, Antioquia, Colombia
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
As a Paid Media Account Manager at Power Digital, you will be responsible for managing and optimizing paid search campaigns across various clients while serving as the main point of contact for cross-channel digital marketing initiatives. You'll drive performance through data analysis, strategic optimization, and client relationship management, ultimately contributing to the company's growth and client success. This role combines technical paid media expertise with client-facing communication skills and cross-channel strategic thinking.
ASSUMPTION: Based on the description, this appears to be a mid-level position requiring both technical execution skills and client management responsibilities. The role seems to bridge tactical campaign management with strategic client consultation.
📋 Key Responsibilities
- ✅ Manage paid search campaigns across various client types, including daily optimizations and high-level strategy changes
- ✅ Analyze campaign performance data and provide actionable insights and recommendations
- ✅ Serve as the main point of contact for cross-channel digital marketing campaigns
- ✅ Lead weekly and monthly reporting calls with clients
- ✅ Identify and educate clients on service expansion opportunities
- ✅ Facilitate cross-channel collaboration to ensure integrated marketing approaches
- ✅ Manage project deliverables through Slack, Asana, or tracking systems
- ✅ Participate in department scrums and training to enhance channel knowledge
- ✅ Continuously optimize campaigns to meet client goals
- ✅ Maintain excellent communication with internal teams and clients
- ✅ Utilize available AI and outsource resources to improve workflow efficiency
- ✅ Contribute to development of new department training materials
- ✅ Leverage Power Digital's Nova ecosystem for client campaigns
🎯 Required Qualifications
Education: Not specified
Experience:
- 2-3 years of digital marketing experience
- 1-2 years in agency setting
- 2+ years of hands-on experience with Search Engine Marketing
- Minimum 1 year of experience speaking to cross-channel strategy and performance
Skills:
- Advanced proficiency in spoken and written English
- Expertise in campaign development and optimization (bid optimization, keyword research, ad copy)
- Experience with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
- Excellent written and verbal communication skills
- Strong organizational and project management abilities
- Self-motivation and desire to succeed
- Excellent interpersonal skills
- Strong work ethic and ability to learn quickly and independently
💰 Compensation & Benefits
Salary Range: Base salary + commission opportunities (specific amounts not specified)
Benefits:
- Medical Bonus
- 15 paid vacation days (PTO) per year
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
- Fully flex work environment: full-remote, in-office, or hybrid
- One-time 400,000 COP Work From Home stipend
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits (Prima, Cesantias)
- Paid Social Security
- Employee development programs (Hedgehog and Vital 5s)
- Quarterly awards with prize money for outstanding performance
- Opportunities to participate in company DEI initiatives
Industry Comparison: The compensation package appears competitive for the Colombian digital marketing sector, with comprehensive benefits that exceed standard offerings in the region. The combination of base salary plus commission is typical for agency account management roles.
ASSUMPTION: While specific salary figures aren't provided, digital marketing account managers in Medellín typically earn between $15-25 million COP annually depending on experience level, with agency professionals often receiving performance-based commission structures as mentioned in this listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm that positions itself at the intersection of marketing, consulting, and data intelligence. They work with leading and emerging companies globally, offering full-service growth marketing services.
Company Size: While exact size isn't specified, the description mentions "managing billions in media" suggesting a substantial operation with significant client accounts.
Company Stage: The company appears to be in a growth phase, described as a "rapidly growing firm" with emphasis on scaling their brand, culture, and services.
ASSUMPTION: Based on the description of managing billions in media and offering numerous specialized marketing services, Power Digital appears to be an established mid-to-large sized agency rather than an early-stage startup, though specific employee count isn't provided.
📊 Role Analysis
Career Level: Mid-level position requiring 2-3 years of experience
Reporting Structure: Not explicitly stated
Team Size/Composition: The role mentions working with Specialists who may provide support, suggesting a team structure with varying levels of expertise
Growth Opportunities: The listing specifically mentions "unlimited opportunities for growth & leadership within a rapidly growing firm" and ongoing employee development programs
ASSUMPTION: Based on the KPI mentioning "$13.5k team-member EBITDA" and references to account management responsibilities, this position likely reports to a team lead or department director while potentially having junior specialists reporting to them for certain accounts.
🌍 Location & Work Environment
Office Type: Fully flexible work environment - full-remote, in-office, or hybrid (explicitly stated)
Geographic Context: Medellín is Colombia's second-largest city and a growing tech hub in Latin America, often referred to as the "Silicon Valley of Latin America" with a vibrant digital economy and competitive cost of living.
Work Schedule: Not specifically mentioned, though standard business hours are typical in the Colombian marketing industry
Regional Considerations: The position is based in Colombia but requires advanced English proficiency, suggesting interaction with international clients or teams. The benefits package includes Colombian legal benefits like Prima and Cesantias, indicating proper local employment compliance.
ASSUMPTION: Given the emphasis on flexible work arrangements and the WFH stipend, this role likely allows for significant remote work while potentially maintaining some connection to a physical office in Medellín.
💼 Interview & Application Insights
Typical Process: For digital marketing agency roles at this level, the interview process typically includes an initial screening call, a technical assessment of paid media knowledge, a case study or campaign optimization exercise, and final interviews with the team and possibly clients.
Key Assessment Areas: Candidates will likely be evaluated on their technical paid media expertise, client communication skills, strategic thinking, problem-solving abilities, and cultural fit with the agency's values.
Application Tips: Highlight specific paid media campaign results, client relationship management experience, and cross-channel strategic thinking. Prepare case studies demonstrating how you've improved campaign performance and grown client accounts.
ATS Keywords: Paid Media, SEM, PPC, Google Ads, Performance Max, Display Advertising, YouTube Ads, Shopping campaigns, cross-channel strategy, client management, campaign optimization, Google Analytics, digital marketing agency
ASSUMPTION: These insights are based on standard digital marketing agency hiring practices and are not explicitly outlined in the job description.
🛠️ Tools & Technologies
- Google Ads platform (Performance Max, Shopping, Display, YouTube, Local campaigns)
- Microsoft Advertising (Bing Ads)
- Google Analytics
- Google/Microsoft Office Suite
- Slack
- Asana
- Power Digital's proprietary Nova technology
- AI tools for workflow optimization
ASSUMPTION: While some tools like Google Analytics and project management platforms are explicitly mentioned, others like campaign management and reporting tools typically used in paid media roles (such as Google Data Studio, Excel for reporting, conversion tracking tools) are industry-standard assumptions.
👔 Cultural Fit Considerations
Company Values: Power Digital emphasizes being "people-first" and values diversity in backgrounds and experiences. Their stated values include integrity, autonomy, and grit. They describe their team as "consultative marketers, creatives, analysts and technologists" who challenge traditional approaches.
Work Style: The company culture appears to be growth-oriented, results-driven, and innovative. The role requires someone who can work effectively under pressure, handle difficult conversations, and be proactive in finding solutions.
Self-Assessment: Potential applicants should consider:
- Are you comfortable in a fast-paced, performance-driven environment?
- Do you thrive when balancing technical execution with client-facing responsibilities?
- Do you enjoy collaborative work across multiple marketing channels?
- Are you self-motivated and capable of working independently?
- Are you interested in growth opportunities within a rapidly expanding company?
ASSUMPTION: The cultural emphasis on growth, innovation, and performance is explicitly stated, though the specific day-to-day work atmosphere and team dynamics would require further exploration during the interview process.
⚠️ Potential Challenges
- Managing multiple client accounts simultaneously (4-6 accounts mentioned in KPIs)
- Balancing technical campaign optimizations with client-facing communication and strategic thinking
- Navigating "difficult conversations, roadblocks, and account issues" as mentioned in the job description
- Working under pressure with performance expectations tied to specific EBITDA targets
- Responsibility for cross-channel coordination and project management beyond just paid media
- Need to continually learn and adapt to new platform features and AI technologies
ASSUMPTION: These potential challenges are inferred from the job responsibilities and KPIs mentioned, and would vary based on the specific client portfolio and team structure.
📈 Similar Roles Comparison
This Paid Media Account Manager role differs from similar positions in several ways:
- vs. Paid Media Specialist: This role has greater client management responsibility and cross-channel strategic involvement
- vs. Digital Marketing Manager (in-house): This agency role manages multiple client accounts rather than a single company's marketing efforts
- vs. Account Manager (general): This position requires specific technical expertise in paid media channels rather than just client relationship skills
- vs. Senior Paid Media Manager: While strategic, this role maintains hands-on campaign execution responsibilities rather than purely supervisory duties
ASSUMPTION: This comparison is based on standard industry role structures and the specific responsibilities outlined in this job description.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Developing and implementing a cross-channel customer acquisition strategy for an e-commerce client using Performance Max, Shopping, and Display campaigns
- Conducting a comprehensive account audit for a new B2B client to identify optimization opportunities and presenting findings in a client kickoff meeting
- Analyzing conversion path data to recommend budget reallocations across channels to improve overall ROAS for a client
- Creating a testing roadmap for ad copy variations to improve click-through rates and conversion rates for underperforming campaigns
- Collaborating with SEO and content teams to develop an integrated approach to targeting high-value keywords across paid and organic channels
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common work in paid media account management.
❓ Key Questions to Ask During Interview
- Could you describe the typical client portfolio I would be managing, including industries and campaign budgets?
- How does Power Digital's Nova technology integrate with paid media campaign management and reporting?
- What does cross-channel collaboration look like in practice at Power Digital?
- How is success measured for account managers beyond the EBITDA and churn rate KPIs mentioned?
- What resources and support are available for ongoing professional development and keeping up with platform changes?
- Could you share an example of how a recent account manager has grown within the organization?
ASSUMPTION: These questions are suggested based on the role description and would need to be adapted to the specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume: Highlight your paid media experience with specific platforms mentioned (Performance Max, Shopping, YouTube, Display) and quantifiable results from previous campaigns
- Prepare your portfolio: Gather examples of successful paid media campaigns you've managed, including performance metrics and strategic decisions
- Research Power Digital: Review their website, case studies, and LinkedIn presence to understand their client base and approach
- Highlight cross-channel experience: Since this role emphasizes integration across channels, emphasize any experience working with multiple marketing disciplines
- Showcase client management: Prepare examples of how you've handled client relationships, especially challenging situations
- ATS optimization: Ensure your resume includes key terms like "paid media," "account management," "Google Ads," "Performance Max," "campaign optimization," and "client communication" to pass automated screenings
- Prepare for the English assessment: Since advanced English proficiency is required, be ready to demonstrate strong communication skills throughout the interview process