Paid Media Account Manager
Power Digital📌 Core Information
🔹 Job Title: Paid Media Account Manager
🔹 Company: Power Digital
🔹 Location: United States (Remote, Hybrid, or In-Office)
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
As a Paid Media Account Manager at Power Digital, you'll be responsible for driving client growth and success through strategic paid media campaigns across multiple platforms. This role sits at the intersection of day-to-day campaign management and high-level client strategy, requiring both technical expertise in paid media and strong client relationship skills. You'll own the performance of your book of business while collaborating across channels to deliver integrated marketing solutions.
ASSUMPTION: Based on the description, this appears to be a mid-level role with both execution and strategic responsibilities, without direct reports but with possible support from specialists on campaigns.
📋 Key Responsibilities
✅ Manage paid search campaigns across various business types and industries, including daily optimizations and strategic changes
✅ Provide analysis, interpretation, and action plans based on campaign performance data
✅ Act as the primary point of contact for cross-channel digital marketing campaigns
✅ Lead weekly and monthly client reporting calls
✅ Identify and educate clients on service expansion opportunities
✅ Facilitate cross-channel collaboration to ensure integrated marketing approaches
✅ Manage deliverables through project management tools like Slack and Asana
✅ Participate in department scrums and training to enhance channel knowledge
✅ Optimize campaign performance against client goals
✅ Maintain excellent communication with internal teams and clients
✅ Utilize AI and outsource resources to improve workflow efficiency
✅ Contribute to new department training materials
✅ Leverage Power Digital's Nova ecosystem within the department
🎯 Required Qualifications
Education: Not specified
Experience:
- 2-3 years of digital marketing experience
- 1-2 years in agency setting
- 2+ years of hands-on experience with Search Engine Marketing
- Minimum 1 year experience discussing cross-channel strategy in client-facing or in-house roles
Skills:
- Proficiency with Google/Microsoft Office Suite
- Proficiency with Google Analytics
- Strong understanding of full-funnel marketing
- Expertise in campaign development processes (bid optimization, keyword research, ad copy)
- Experience with multiple ad campaign types (Performance Max, Shopping, YouTube, Display, Local, Bing)
- Strong written and verbal communication
- Excellent organizational and project management capabilities
- Self-motivation and ability to learn independently
- Interpersonal skills and client relationship management
💰 Compensation & Benefits
Salary Range: Base salary + commission opportunities (specific range not specified)
Benefits:
- Comprehensive Medical, Dental, Vision insurance (up to 100% employer contribution toward employee premium)
- 401(k) plan with 4% employer contribution matching
- Unlimited Time Off (available from day one)
- 4 hours per quarter of paid Volunteer Time Off
- Flexible work environment (remote, in-office, or hybrid)
- $100 one-time Work From Home stipend
- Employee Assistance Program
- 12 observed US holidays + 2 mental health recharge days annually
- Ongoing employee development programs
- Quarterly awards with prize money for outstanding performance
- Opportunities to participate in company DEI initiatives
ASSUMPTION: The salary range likely aligns with industry standards for mid-level Paid Media Account Managers in the US market, typically ranging from $65,000-$90,000 depending on location and experience, plus commission opportunities. The benefits package appears comprehensive and competitive for the digital marketing agency industry.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm working with leading and emerging companies worldwide. They operate at the intersection of marketing, consulting, and data intelligence with a focus on driving revenue growth and brand recognition.
Company Size: Not explicitly stated, but appears to be an established, growing firm managing billions in media.
Company Stage: Growth-stage company that appears to be scaling rapidly while maintaining a strong focus on company culture.
ASSUMPTION: Based on their scale of "managing billions in media" and extensive service offerings, Power Digital appears to be a mid-to-large sized agency with significant market presence rather than an early-stage startup.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Not explicitly stated
Team Size/Composition: The role mentions potentially working with Specialists who may support campaign execution.
Growth Opportunities: The listing mentions "unlimited opportunities for growth & leadership within a rapidly growing firm" and ongoing employee development programs.
ASSUMPTION: This position likely reports to a Director or Team Lead who oversees multiple Account Managers. Based on the KPI of managing 4-6 accounts and the company's growth focus, there appears to be a clear path toward Senior Account Manager or Team Lead roles with successful performance.
🌍 Location & Work Environment
Office Type: 100% remote, in-office, or hybrid options available
Geographic Context: Must be legally eligible to work in the United States
Work Schedule: Not explicitly mentioned, but likely standard business hours with some flexibility
Regional Considerations: The position is available throughout the US with no specific location requirements
ASSUMPTION: Given the flexible work arrangements and account management responsibilities, this role likely requires availability during standard business hours in the client's time zone, with potential flexibility around specific hours worked.
💼 Interview & Application Insights
Typical Process: Digital marketing agencies typically employ a multi-stage interview process including initial screening, technical assessment, portfolio review, and team/culture fit interviews.
Key Assessment Areas:
- Paid media technical knowledge (campaign setup, optimization strategies)
- Client communication and presentation skills
- Problem-solving abilities with complex campaign performance issues
- Cross-channel strategic thinking
- Project management capabilities
Application Tips:
- Highlight specific paid media campaign successes with measurable results
- Demonstrate experience with the specific platforms mentioned (Google Ads, Performance Max, YouTube, etc.)
- Showcase client relationship management experience
- Provide examples of cross-channel collaboration
ATS Keywords: Paid Media, SEM, Google Ads, Performance Max, Shopping campaigns, YouTube Ads, Display Advertising, Account Management, Client Communication, Campaign Optimization, Digital Marketing, Cross-channel Strategy, Google Analytics
ASSUMPTION: These insights are based on standard digital marketing agency hiring practices and the specific requirements in the job description.
🛠️ Tools & Technologies
- Google Ads platform (Performance Max, Standard Shopping, YouTube Ads, Display, Local campaigns)
- Microsoft/Bing Ads
- Google Analytics
- Google/Microsoft Office Suite
- Project management tools (Slack, Asana, deliverable trackers)
- Nova (Power Digital's proprietary technology platform)
- Client-specific platforms (e.g., Shopify, client analytics tools)
- AI technologies for workflow optimization
ASSUMPTION: Other common tools in this industry might include reporting platforms like Data Studio/Looker, CRM systems, and additional analytics platforms, though these aren't explicitly mentioned.
👔 Cultural Fit Considerations
Company Values: Power Digital emphasizes being "people-first" and values diversity, integrity, autonomy, and grit. They describe themselves as having "growth-obsessed experts who demand innovation and results."
Work Style: The role requires someone who can work under pressure, navigate difficult conversations, and function both independently and as part of a cross-channel team.
Self-Assessment:
- Are you comfortable managing multiple client relationships simultaneously?
- Do you thrive in a fast-paced environment where results are closely measured?
- Are you able to balance tactical execution with strategic thinking?
- Do you enjoy collaborative work across different marketing disciplines?
- Are you comfortable having difficult conversations with clients when needed?
ASSUMPTION: Based on the company description and role requirements, Power Digital appears to have a performance-driven culture that values both individual contribution and team collaboration.
⚠️ Potential Challenges
- Managing 4-6 client accounts simultaneously may require excellent time management and prioritization
- The role involves both tactical execution and strategic thinking, which can be demanding
- Need to balance client expectations with realistic campaign performance outcomes
- Responsibility for cross-channel coordination adds complexity beyond just paid media expertise
- Performance is tied to specific financial targets ($13.5k team-member EBITDA)
- The role may involve difficult client conversations about performance issues
ASSUMPTION: These potential challenges are inferred from the job responsibilities and KPIs listed, and are common considerations in client-facing agency roles.
📈 Similar Roles Comparison
Compared to similar roles in the industry:
- Paid Media Specialist: This Account Manager role has more client relationship responsibilities and strategic oversight than a specialist position
- Digital Marketing Manager (in-house): This agency role likely involves multiple client accounts rather than focusing on a single company's marketing efforts
- Performance Marketing Manager: Similar in scope but potentially more channel-specific, focusing primarily on paid media rather than all performance channels
- Senior Paid Media Account Manager: This role may have fewer leadership responsibilities but serves as a stepping stone to more senior positions
ASSUMPTION: This comparison is based on standard industry role structures and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Leading the transition of a client's traditional search campaigns to Performance Max campaigns to improve ROAS
- Developing a cross-channel holiday marketing strategy encompassing paid search, shopping, and display
- Creating and presenting a monthly performance report that ties paid media results to overall business KPIs
- Optimizing a client's conversion funnel by aligning paid media targeting with website conversion rate optimization efforts
- Implementing A/B testing of ad creative and landing pages to improve campaign performance
- Developing expansion recommendations to grow a client's media budget based on performance data
ASSUMPTION: These projects are illustrative examples based on the responsibilities described in the job listing and typical activities for a Paid Media Account Manager.
❓ Key Questions to Ask During Interview
- Can you share more about the specific clients I would be managing in this role and their industries?
- How do account teams collaborate across channels to ensure integrated strategies for clients?
- What does success look like for this position in the first 90 days and first year?
- How does Power Digital's Nova technology platform integrate with the paid media team's workflow?
- What professional development opportunities are available to expand my skills in this role?
- How does the team approach situations where paid media performance isn't meeting client expectations?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Update your resume to highlight paid media experience, client management skills, and specific platform expertise (Google Ads, Performance Max, etc.). Include measurable results from previous campaigns.
- Portfolio Preparation: Compile examples of successful paid media campaigns you've managed, focusing on strategy, execution, and results.
- LinkedIn Profile: Ensure your LinkedIn profile is up-to-date with relevant keywords and endorsements for paid media skills.
- Research: Review Power Digital's website, case studies, and blog to understand their approach and client base.
- Application Submission: Apply through the official careers page at https://powerdigitalmarketing.com/company/careers/
- Follow-up: If you don't hear back within 1-2 weeks, consider a polite follow-up through the recruiting email provided.