Online Marketing / Social Media Marketing Praktikum (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing / Social Media Marketing Praktikum (m/w/d)

🔹 Company: Sanna Lindström GmbH

🔹 Location: Mönchengladbach, North Rhine-Westphalia, Germany

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Actively supporting content creation and editorial planning for various social media channels
• Participating in creative meetings and campaign development
• Producing final content elements such as films, pictures, texts, and designs
• Overseeing own projects to optimize the company's online presence
• Working independently on various marketing-related tasks

ASSUMPTION: This role is ideal for students seeking practical experience in online marketing and social media management. It offers a broad range of tasks and the opportunity to work independently.

📋 Key Responsibilities

✅ Actively support content creation and editorial planning for all social media channels (IG, TikTok, Pinterest, and YT)

✅ Participate in creative meetings and work on new campaigns and online marketing strategies

✅ Take part in shootings and recordings

✅ Independently create final content elements such as films, pictures, texts, and designs

✅ Oversee own projects to optimize the company's online presence

✅ Work independently on various marketing-related tasks

✅ Gain insights into the entire daily business and other internal departments

ASSUMPTION: This role requires a high level of creativity, independence, and strong organizational skills to manage multiple tasks and projects.

🎯 Required Qualifications

Education: Enrolled in a degree program in the areas of business, media, marketing, or communication

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

• High interest in content and marketing topics
• Basic knowledge in design and editing tools (e.g., Canva)
• Ability to work independently and creatively
• Strong organizational skills and ability to manage multiple tasks

Preferred Skills:

• Fluency in German and English
• Experience with social media platforms and content creation
• Knowledge of the fashion industry

ASSUMPTION: Candidates should have a strong passion for marketing, social media, and content creation, as well as a willingness to learn and adapt in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: Unfortunately, the salary range for this internship is not provided. However, internships in Germany typically do not offer a salary but rather a stipend or reimbursement of expenses. The amount can vary depending on the company and the specific agreement.

Benefits:

• Exciting challenge at one of the fastest-growing fashion brands in Germany
• Young and dynamic team of passionate professionals
• Strong team cohesion with regular team events and a cool office in the heart of the city
• Lots of creative freedom and room for personal ideas
• Daily free drinks, coffee variations, snacks, and pasta
• Corporate benefits with discounts at various popular brands

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: While the salary range is not provided, interns can expect a stipend or expense reimbursement, along with various non-monetary benefits such as valuable work experience, networking opportunities, and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Sanna Lindström GmbH operates in the retail apparel and fashion industry, focusing on bridal and lifestyle clothing. The company is known for its unique, high-quality designs and strong brand presence.

Company Size: With 51-200 employees, Sanna Lindström GmbH is a mid-sized company that offers a dynamic and collaborative work environment. This size allows for a more personal and hands-on approach to internships.

Founded: The company was founded in 2017 by Sanna Lindström, a Swedish designer known for her appearances on the popular TV show "Zwischen Tüll & Tränen" and her bestselling book "Die Brautflüsterin."

Company Description:

• Sanna Lindström GmbH is a German-Swedish bridal and lifestyle fashion label
• The company is known for its high-quality, unique designs and strong brand presence
• Sanna Lindström GmbH has five flagship stores in Germany and collaborates with over 50 international partner ateliers in Germany, Austria, Switzerland, and Luxembourg

Company Specialties:

• Bridal fashion and accessories
• Lifestyle clothing and accessories
• Social media marketing and content creation
• Collaborations with international partners

Company Website: sannalindstroem.de

ASSUMPTION: Sanna Lindström GmbH is a growing and successful fashion brand with a strong focus on social media marketing and content creation. This makes it an attractive company for marketing and fashion enthusiasts seeking practical experience.

📊 Role Analysis

Career Level: This internship is an entry-level position, ideal for students seeking practical experience in online marketing and social media management.

Reporting Structure: The intern will report directly to the marketing team and work closely with other departments, such as design and sales.

Work Arrangement: This is an on-site internship with full-time hours (40 hours per week) and flexible working hours.

Growth Opportunities:

• Gain valuable work experience in online marketing and social media management
• Develop and improve creative and organizational skills
• Build a professional network within the fashion industry
• Potential full-time employment opportunities after the internship, depending on performance and company needs

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in a fast-growing fashion brand and develop their skills in online marketing and social media management.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in a historic building in the heart of Mönchengladbach, offering a creative and inspiring work environment.

Office Location(s): Wallstraße 12, Mönchengladbach, North Rhine-Westphalia, Germany

Geographic Context:

• Mönchengladbach is a city in North Rhine-Westphalia, Germany, with a population of approximately 260,000
• The city is known for its rich history, cultural attractions, and vibrant shopping scene
• Mönchengladbach is well-connected by public transportation and has a central location in Germany, making it an attractive place to live and work

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The work environment at Sanna Lindström GmbH is dynamic, creative, and collaborative, with a strong focus on teamwork and personal growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to discuss the candidate's qualifications and fit for the role
• In-person or video interview with the marketing team to discuss the candidate's skills, experience, and career goals
• Final decision and offer extension

Key Assessment Areas:

• Creativity and innovation in content creation
• Strong organizational skills and ability to manage multiple tasks
• Excellent communication and teamwork skills
• Passion for marketing, social media, and the fashion industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Include any relevant projects, internships, or extracurricular activities that demonstrate your creativity and marketing prowess
• Show enthusiasm for the company and its products by mentioning specific aspects of the brand that appeal to you
• Consider sending a short introduction video along with your application to showcase your personality and communication skills

ATS Keywords: Social media marketing, online marketing, content creation, campaign development, creative meetings, marketing strategies, design skills, creativity, communication

ASSUMPTION: The application process for this internship is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences. Demonstrating a strong passion for marketing, social media, and the fashion industry is essential for success.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, Pinterest, YouTube
• Design and editing tools: Canva, Adobe Creative Suite (optional)
• Project management tools: Trello, Asana, or similar (optional)

ASSUMPTION: Familiarity with social media platforms and basic design and editing tools is essential for success in this role. Candidates should be willing to learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Passion for fashion and marketing
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on creativity and independence
• Collaborative and supportive team culture
• Flexible working hours and a focus on results

Self-Assessment Questions:

• Do you have a strong passion for marketing, social media, and the fashion industry?
• Are you comfortable working independently and managing multiple tasks?
• Do you thrive in a dynamic, creative, and collaborative work environment?
• Are you eager to learn and adapt to new tools and technologies?

ASSUMPTION: Candidates who are passionate about marketing, social media, and the fashion industry, and who are comfortable working independently and collaboratively, will be well-suited to the company culture at Sanna Lindström GmbH.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to attend events or shootings
• The workload can be intense, with multiple projects and tasks to manage simultaneously
• The fashion industry can be competitive and fast-paced, requiring adaptability and resilience
• The company's rapid growth may present challenges in terms of organization and communication

ASSUMPTION: Candidates should be prepared to work flexible hours and manage a busy workload in a fast-paced environment. Strong organizational skills and adaptability are essential for success in this role.

📈 Similar Roles Comparison

• This role is similar to other social media marketing and content creation internships in the fashion industry
• However, Sanna Lindström GmbH offers a unique opportunity to work for a growing, successful brand with a strong focus on creativity and innovation
• Candidates should consider the company's size, culture, and growth potential when comparing this role to others in the industry

ASSUMPTION: This internship offers a unique opportunity to gain practical experience in online marketing and social media management for a growing fashion brand. Candidates should consider the company's size, culture, and growth potential when evaluating this role compared to others in the industry.

📝 Sample Projects

• Develop and implement a social media marketing campaign to promote a new product launch
• Create engaging content for various social media platforms, including Instagram, TikTok, Pinterest, and YouTube
• Collaborate with the design team to create visually appealing graphics and videos for social media posts
• Analyze social media metrics and provide regular reports on campaign performance

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and tasks may vary depending on the company's needs and the intern's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the company's long-term growth plans?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development. Candidates should tailor their questions to the specific role and company, demonstrating their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link: https://join.com/companies/sannalindstroem/13918525-online-marketing-social-media-marketing-praktikum-m-w-d
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Consider sending a short introduction video along with your application to showcase your personality and communication skills
• Prepare for your interview by researching the company, its products, and its values
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.