📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Bell Partners Inc
🔹 Location: Raleigh, NC (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Client-facing marketing management for assigned properties
- Data-driven marketing strategies to maximize lead generation
- Collaboration with operations, ownership, and vendors
- Budget management and fiscal responsibility
- Clear and regular communication with stakeholders
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong communication skills. The ideal candidate will have experience in real estate marketing or a related field.
📋 Key Responsibilities
✅ Drive maximum lead generation and interest in the property through proactive and data-driven marketing recommendations
✅ Establish productive, professional relationships with key personnel in assigned client accounts
✅ Understand ownership profiles within their portfolio of properties to drive business decisions and management of the account
✅ Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision-making and recommendations
✅ Ensure the health and accuracy of data and information flowing into reporting dashboards
✅ Serve as the lead to execute the plan as defined by the Marketing Director, Account Management
✅ Manage and carry out the day-to-day responsibilities of their portfolio of properties
✅ Build trust and long-term relationships with internal and external clients and industry partners
✅ Collaborate with operations in building viable marketing budgets through recommendations that align with the ownership's vision but also supports a successful marketing program
✅ Provide management of property marketing budget to ensure spend is on target and optimized
✅ Provide clear, comprehensive, and relevant communications to all stakeholders on a regular basis
✅ Pull information as requested to support new business development
✅ Support, collaborate, and continuously optimize SLAs of the marketing team
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on real estate or a related industry
Required Skills:
- Strong knowledge of property portfolio, including objectives, goals, features, amenities, demographics, neighborhood, comps, etc.
- Nimble ability and marketing acumen to understand how to navigate moving a property from a volatile asset to a stabilized asset
- Confidence in presenting data-driven marketing recommendations, ideas, and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward
- Ability to high-level analyze marketing data through ROI Analysis, produce executive reports based on the data, and support within the internal marketing team
- Ability to collect a large volume of information from multiple sources and develop a consolidated, strategic recommendation by means of ROI and marketing analysis
- Ability to present various MarTech requirements, integrations, costs, timelines to implement, etc.
- Ability to make timely updates and triage urgent support needs for websites, ORM, call tree, advertising, etc.
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Spanish
ASSUMPTION: Candidates with experience in real estate marketing or a related field, as well as those with strong analytical and communication skills, are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in real estate)
Benefits:
- Family health insurance
- 401(k) match
- Vacation, personal days, and sick time
- Customized training programs
- Associate referral bonus plan
Working Hours: Full-time, with flexible remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal pay structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1976 (Over 45 years of experience in the real estate industry)
Company Description:
- Bell Partners Inc. is a privately held, vertically integrated apartment investment and management company focused on quality multifamily rental communities throughout the United States.
- The company currently manages more than 85,000 apartment homes in markets across the U.S., including communities in the San Francisco Bay Area, Southern California, Washington, Texas, Colorado, the Southeast, Washington D.C., and Boston.
- Bell Partners offers an extensive full-service platform of expertise in acquisitions and dispositions, construction, financing, property operations, accounting, risk management, and related support functions.
Company Specialties:
- Real Estate Investments
- Construction/Renovation Services
- Marketing
- Public Relations
- Communications
- Apartment Management/Operations
- Procurement
- Training
- Revenue Management
Company Website: bellpartnersinc.com
ASSUMPTION: Bell Partners Inc. is a well-established company with a strong presence in the real estate industry. This role offers an opportunity to work for a large enterprise with a diverse range of properties and a comprehensive suite of services.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director, Account Management
Work Arrangement: On-site with remote flexibility (3-4 days per week)
Growth Opportunities:
- Potential career progression to a Senior Marketing Manager or Marketing Director role
- Expansion of responsibilities as the company grows and enters new markets
- Opportunities to work on special projects and initiatives
ASSUMPTION: This role offers a clear path for career growth within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate office with remote work flexibility
Office Location(s): 1511 Sunday Drive, Suite 316, Raleigh, NC 27607 (with remote work options)
Geographic Context:
- The Raleigh-Durham area is known for its vibrant tech industry, high quality of life, and diverse cultural scene.
- The company's headquarters is located in Greensboro, NC, with regional offices in Raleigh, NC; Alexandria, VA; Charlotte, NC; and Dallas, TX.
- The company manages properties across the United States, providing opportunities for travel and exposure to diverse markets.
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The Raleigh-Durham area offers a high quality of life and a vibrant cultural scene, making it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Marketing Director, Account Management
- Background check and offer
Key Assessment Areas:
- Marketing acumen and strategic thinking
- Data analysis and presentation skills
- Communication and interpersonal skills
- Problem-solving and decision-making abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of data-driven marketing strategies and their outcomes
- Research the company and its properties to demonstrate your understanding of the business
- Prepare questions to ask during the interview to showcase your interest in the role and the company
ATS Keywords: Marketing Manager, Real Estate Marketing, Data-Driven Marketing, Client Management, Stakeholder Communication, Budget Management, ROI Analysis
ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing acumen, data analysis skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with marketing automation tools, CRM software, and data analysis tools is preferred for this role.
👔 Cultural Fit Considerations
Company Values:
- We Care: We prioritize the well-being and success of our associates, residents, and partners
- We Deliver: We consistently exceed expectations and hold ourselves accountable for results
- We Empower: We foster a culture of innovation, collaboration, and continuous learning
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you comfortable managing multiple projects and priorities?
- Do you have experience working with diverse stakeholders, including clients, operations, and ownership groups?
- Are you able to make data-driven decisions and recommendations?
ASSUMPTION: Bell Partners Inc. values associates who are collaborative, data-driven, adaptable, and results-focused. Candidates who align with these values and work styles are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple properties and client relationships simultaneously
- Balancing data-driven decision-making with fiscal responsibility
- Adapting to changes in the real estate market and industry trends
- Working with diverse stakeholders, including clients, operations, and ownership groups
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Candidates should be comfortable working in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Marketing Manager (Real Estate) vs. Marketing Manager (Other Industries): Real estate marketing requires a unique understanding of the industry and its trends. Candidates with real estate marketing experience may have an advantage in this role.
- Marketing Manager vs. Marketing Director: This role is a mid-level position, reporting directly to the Marketing Director, Account Management. Candidates should have 2-5 years of experience in marketing, with a focus on real estate or a related industry.
- Marketing Manager (Bell Partners Inc.) vs. Marketing Manager (Other Real Estate Companies): Bell Partners Inc. is a large enterprise with a diverse range of properties and a comprehensive suite of services. Candidates should be comfortable working in a large, dynamic organization.
ASSUMPTION: This role is unique to Bell Partners Inc. and the real estate industry. Candidates with relevant experience and a strong understanding of the industry are encouraged to apply.
📝 Sample Projects
- Developing a data-driven marketing strategy for a newly acquired property to maximize lead generation and occupancy rates
- Managing a rebranding campaign for a portfolio of properties, including website redesign, logo refresh, and collateral updates
- Conducting a competitive analysis of the local real estate market to inform marketing strategies and budget allocation
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Marketing Manager may be involved in at Bell Partners Inc.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for Bell Partners Inc.?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Bell Partners Inc. support the professional development and growth of its marketing associates?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of data-driven marketing strategies and their outcomes
- Research the company and its properties to demonstrate your understanding of the business
- Prepare questions to ask during the interview to showcase your interest in the role and the company
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
