Online Marketing Manager/-in - Vollzeit (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager/-in - Vollzeit (m/w/d)

🔹 Company: Beautyholic

🔹 Location: Hagen, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing advertising campaigns on social media platforms
• Optimizing ongoing campaigns for improved results
• Direct communication with clients to provide support and answer questions
• Conducting live calls to ensure optimal customer experience

ASSUMPTION: This role involves close collaboration with clients, requiring strong communication skills and the ability to manage multiple campaigns simultaneously.

📋 Key Responsibilities

✅ Develop and execute advertising campaigns on platforms like Facebook, Instagram, and TikTok to attract potential customers for beauty studios

✅ Regularly review and optimize ongoing campaigns to continuously improve results for clients

✅ Communicate directly with clients via various channels such as WhatsApp, phone calls, and Zoom to clarify questions and provide assistance

✅ Conduct live calls on specific topics to ensure an optimal customer experience

ASSUMPTION: This role requires a strong focus on detail, excellent communication skills, and the ability to work independently.

🎯 Required Qualifications

Education: A completed apprenticeship or relevant education is helpful but not required

Experience: No prior experience in marketing or social media is necessary

Required Skills:

• Strong communication skills
• Discipline and ability to follow processes
• Quick learning ability and high precision
• Good command of the German language (written and spoken)

Preferred Skills:

• Experience in a marketing or online marketing agency

ASSUMPTION: While prior experience is not required, a strong work ethic, attention to detail, and excellent communication skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €3,500 per month (gross)

Benefits:

• Secure employment with a high likelihood of long-term employment
• Clear structures and expectations for a focused work environment
• Good career opportunities with the company's planned growth and expansion
• Regular access to internal training opportunities for professional development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for entry-level marketing positions in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Beautyholic operates in the wholesale industry, focusing on the beauty sector.

Company Size: Beautyholic is a small company with around 22 employees, offering a close-knit work environment and the opportunity to make a significant impact.

Founded: Beautyholic was founded in [year], with a history of growth and expansion in the beauty industry.

Company Description:

• Beautyholic specializes in marketing and supporting beauty studios
• The company focuses on long-term branding and customer acquisition strategies
• Beautyholic values clear communication and structured processes

Company Specialties:

• Social media marketing
• Customer acquisition strategies
• Long-term branding

Company Website: beautyholic.com

ASSUMPTION: Beautyholic's focus on clear communication and structured processes indicates a strong emphasis on efficiency and effectiveness in its operations.

📊 Role Analysis

Career Level: This role is an entry-level to intermediate position, offering opportunities for growth and development within the company.

Reporting Structure: The Online Marketing Manager reports directly to the management team and works closely with clients.

Work Arrangement: This is an on-site position, requiring regular presence at the company's headquarters in Hagen, Germany.

Growth Opportunities:

• With the company's planned growth and expansion, there are opportunities for career advancement and taking on more responsibilities
• Beautyholic offers internal training opportunities to help employees develop their skills and advance their careers
• The company values long-term employment and has a high likelihood of offering permanent contracts to suitable candidates

ASSUMPTION: Given Beautyholic's focus on growth and expansion, there are likely to be opportunities for career progression within the company.

🌍 Location & Work Environment

Office Type: Beautyholic's headquarters is a modern office space designed to foster collaboration and productivity.

Office Location(s): Hagen, North Rhine-Westphalia, Germany

Geographic Context:

• Hagen is a city in the Ruhr district of North Rhine-Westphalia, Germany
• The city offers a mix of urban and natural environments, with numerous parks and recreational areas
• Hagen is well-connected by public transportation, making it easy to commute from nearby cities

Work Schedule: The work schedule is primarily Monday to Friday, with flexible hours to accommodate client needs.

ASSUMPTION: Beautyholic's office environment is likely to be dynamic and collaborative, with a strong focus on teamwork and communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the management team
• Final decision and job offer

Key Assessment Areas:

• Communication skills
• Problem-solving abilities
• Adaptability and quick learning
• Attention to detail

Application Tips:

• Tailor your resume and cover letter to highlight your communication skills, attention to detail, and any relevant experience in marketing or customer support
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
• Research Beautyholic's company values and be prepared to discuss how your personal values align with theirs

ATS Keywords: Online Marketing, Facebook Ads, Funnel Architecture, Online Visibility, Branding, Communication, Customer Support, Campaign Development, Campaign Optimization, Live Calls, Social Media

ASSUMPTION: Beautyholic's application process is likely to be structured and focused on assessing candidates' communication skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, TikTok)
• Advertising platforms (Facebook Ads, Instagram Ads)
• Communication tools (WhatsApp, Zoom)
• Project management tools (Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project, but strong proficiency in social media advertising platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Clear communication
• Structured processes
• Customer focus

Work Style:

• Collaborative
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you have strong communication skills and the ability to work well with clients?
• Are you detail-oriented and able to manage multiple campaigns simultaneously?
• Do you thrive in a collaborative work environment and enjoy working with a team to achieve common goals?

ASSUMPTION: Beautyholic values candidates who are strong communicators, detail-oriented, and able to work effectively in a collaborative environment.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously may be challenging for candidates new to the role
• The fast-paced nature of social media advertising may require quick decision-making and adaptability
• Working closely with clients may involve handling difficult conversations or resolving conflicts
• Beautyholic's focus on clear communication and structured processes may require a high level of organization and attention to detail

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on social media advertising and customer acquisition strategies
• Beautyholic's focus on long-term branding sets it apart from other marketing agencies that may prioritize short-term gains
• This role offers the opportunity to work closely with clients and develop a deep understanding of their businesses and target audiences

ASSUMPTION: This role is well-suited to candidates interested in social media marketing and customer acquisition strategies, as well as those looking to build long-term relationships with clients.

📝 Sample Projects

• Developing and executing a Facebook Ads campaign to attract new customers for a beauty studio
• Optimizing an ongoing Instagram campaign to improve results and reduce costs
• Conducting a live call with a client to discuss their social media strategy and provide tailored recommendations

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities of the Online Marketing Manager role and provide insight into the types of tasks candidates can expect to perform.

❓ Key Questions to Ask During Interview

• How does Beautyholic support the growth and development of its employees?
• What are the most challenging aspects of working with clients in the beauty industry?
• How does Beautyholic measure the success of its marketing campaigns, and how are these metrics used to inform decision-making?
• What opportunities are there for career advancement within the company?
• How does Beautyholic foster a collaborative and inclusive work environment?

ASSUMPTION: These questions are designed to provide insight into Beautyholic's company culture, values, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your communication skills, attention to detail, and any relevant experience in marketing or customer support
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
• Research Beautyholic's company values and be prepared to discuss how your personal values align with theirs
• Follow up with Beautyholic one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.