Online Marketing Manager/-in - Vollzeit (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager/-in - Vollzeit (m/w/d)

🔹 Company: Beautyholic

🔹 Location: Hagen, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing advertising campaigns on social media platforms
• Optimizing ongoing campaigns for improved results
• Direct communication with clients via various channels
• Conducting live calls to enhance customer experience
• Opportunities for career growth and development

ASSUMPTION: This role is ideal for career changers or those new to the marketing field, as Beautyholic provides training and supports new employees during the onboarding process.

📋 Key Responsibilities

✅ Developing and implementing advertising campaigns on platforms like Facebook, Instagram, and TikTok to attract potential customers for cosmetics studios

✅ Regularly reviewing and optimizing ongoing campaigns to improve results for clients

✅ Communicating directly with clients via WhatsApp, phone calls, and Zoom to address questions and provide support

✅ Conducting live calls on specific topics to ensure an optimal customer experience

ASSUMPTION: The role may involve working with a team to achieve common goals and collaborating with other departments to ensure client satisfaction.

🎯 Required Qualifications

Education: A completed apprenticeship or relevant education is helpful but not required

Experience: No prior experience in marketing or social media is necessary

Required Skills:

• Strong communication skills
• Discipline and the ability to follow processes
• Good command of the German language (written and spoken)

Preferred Skills:

• Experience in a marketing or advertising agency
• Fluency in English

ASSUMPTION: While not explicitly stated, candidates should have a strong interest in the beauty industry and a willingness to learn and adapt in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: €3,500 per month (gross)

Benefits:

• Secure employment with a high likelihood of long-term employment
• Clear structures and expectations for role and responsibilities
• Good career opportunities with the company's planned growth and expansion
• Access to regular internal training and development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in Germany. The actual salary may vary based on individual performance and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Beautyholic operates in the wholesale industry, specializing in the beauty sector.

Company Size: Beautyholic is a small company with fewer than 50 employees, providing a close-knit work environment and opportunities for growth as the company expands.

Founded: Although the founding date is not specified, Beautyholic has been operating for several years and has established itself as a reliable partner for cosmetics studios.

Company Description:

• Beautyholic focuses on providing comprehensive marketing solutions for cosmetics studios
• The company aims to create long-term, successful partnerships with its clients
• Beautyholic offers a supportive work environment that encourages employee growth and development

Company Specialties:

• Online marketing and advertising campaigns
• Customer support and communication
• Live calls and customer experience enhancement

Company Website: https://beautyholic.de/

ASSUMPTION: Beautyholic's focus on the beauty industry allows employees to work in a dynamic and growing sector, with ample opportunities for learning and professional development.

📊 Role Analysis

Career Level: This role is entry-level to intermediate, with opportunities for career growth and advancement within the company.

Reporting Structure: The Online Marketing Manager reports directly to the management team and works closely with clients and other departments.

Work Arrangement: This is an on-site position, with the possibility of remote work for specific tasks or situations.

Growth Opportunities:

• Advancement to senior marketing roles as the company grows
• Expansion into new markets and industries
• Developing expertise in specific marketing channels or strategies

ASSUMPTION: Beautyholic's planned expansion and growth provide ample opportunities for employees to take on more responsibilities and advance their careers within the company.

🌍 Location & Work Environment

Office Type: Beautyholic's office is a modern, collaborative workspace that fosters creativity and productivity.

Office Location(s): Hagen, North Rhine-Westphalia, Germany

Geographic Context:

• Hagen is located in the Ruhr region of North Rhine-Westphalia, offering a mix of urban and rural environments
• The area has a strong economy, with a focus on industries such as retail, logistics, and manufacturing
• Hagen is well-connected by public transportation, with easy access to major cities like Dortmund and Cologne

Work Schedule: Full-time, with the possibility of flexible hours or remote work for specific tasks or situations.

ASSUMPTION: The location and work environment at Beautyholic provide a supportive and engaging atmosphere that encourages employee growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Communication skills and customer service orientation
• Problem-solving and analytical skills
• Adaptability and willingness to learn
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the beauty industry and marketing strategies
• Showcase your strong communication skills and customer service orientation
• Be prepared to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: Online Marketing, Facebook Ads, Funnel Architecture, Online Visibility, Branding, Communication, Customer Support, Campaign Development, Campaign Optimization, Live Calls, Social Media

ASSUMPTION: Beautyholic's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, TikTok)
• Advertising tools (e.g., Facebook Ads Manager, Google Ads)
• Communication tools (WhatsApp, Zoom, email)
• Project management and collaboration tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on the company's needs and the employee's role within the organization.

👔 Cultural Fit Considerations

Company Values:

• Customer focus and satisfaction
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic environment
• Strong emphasis on communication and customer service
• Opportunities for growth and development

Self-Assessment Questions:

• Do you have strong communication skills and a customer service orientation?
• Are you adaptable and willing to learn in a fast-paced environment?
• Do you align with Beautyholic's company values and work style?

ASSUMPTION: Beautyholic's company culture emphasizes strong communication, customer focus, and continuous learning, providing a supportive environment for employee growth and success.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously
• Keeping up with industry trends and best practices
• Adapting to a fast-paced work environment with changing priorities
• Developing expertise in multiple marketing channels and strategies

ASSUMPTION: These challenges can be overcome through strong communication, time management, and a willingness to learn and adapt in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to other entry-level marketing positions, but with a focus on the beauty industry and direct client communication
• Compared to other marketing roles, this position offers opportunities for career growth and development within the company
• As an entry-level role, this position provides a strong foundation for a career in marketing, with the potential to specialize in specific areas or advance to senior roles

ASSUMPTION: This role offers a unique opportunity to work in the beauty industry and develop marketing skills in a supportive and engaging environment.

📝 Sample Projects

• Developing and executing a social media advertising campaign for a cosmetics studio
• Optimizing an existing campaign to improve results and reduce costs
• Conducting a live call to address client concerns and enhance customer experience

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Beautyholic support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Beautyholic measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What are the opportunities for growth and advancement within the company?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching Beautyholic's company values and work style
• Follow up with the hiring manager after the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.