📌 Core Information
🔹 Job Title: Marketing Science Senior Analyst
🔹 Company: Critical Mass
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing science deliverables across various initiatives
- Focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling
- Collaborating with cross-functional teams to provide data-driven insights and recommendations
- Communicating complex data findings to clients in a clear and concise manner
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to translate complex data into actionable insights for clients.
📋 Key Responsibilities
✅ Provide actionable insights for digital campaigns by gaining a deep knowledge of the client’s business and industry
✅ Lead the ideation, development, and execution of measurement strategies and frameworks
✅ Leverage data science techniques and statistical modeling to analyze complex datasets, uncover trends, and generate actionable insights for clients
✅ Design, build, and automate analyses, reports, dashboards, and other deliverables, leading the preparation and delivery of weekly and monthly reports
✅ Develop and maintain datasets for creative reporting using SQL and ensure data accuracy, gathering data through various third-party platforms and ensuring compliance with data governance protocols
✅ Provide work direction to associate analysts and analysts
✅ Occasionally contribute analytics content for pitch materials and request for proposals
ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong project management and communication skills.
🎯 Required Qualifications
Education: B.S. degree in a quantitative or technical field, including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred
Experience: 3 to 5 years of experience leading marketing science deliverables across a broad range of initiatives
Required Skills:
- Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, and demonstrated experience presenting to internal or external stakeholders
- Expertise in Python and/or R and SQL, or other business-relevant statistical programming language
- Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation
- Experience with one or more visualization platforms (e.g., Tableau, Domo, PowerBI, etc.)
Preferred Skills:
- Experience with statistical analysis techniques and quantitative methods
- Familiarity with machine learning models and techniques
- Experience with Google and/or Adobe Analytics, and with tag management platforms (e.g., GTM, Adobe Launch, Tealium, etc.)
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and programming languages is essential for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Science Senior Analyst in Calgary, the estimated salary range is CAD 85,000 - 120,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time position, typically working 40 hours per week, with some flexibility for work-life balance
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass operates in the advertising services industry, focusing on digital marketing, brand launch and experience, user experience and interaction, design, insight and planning, digital campaign management, social media, mobile, technology services, experience design, experience distribution, marketing science, and eCommerce.
Company Size: Critical Mass is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: Critical Mass was founded in Canada and has since expanded to 12 offices around the world, working with prominent global brands.
Company Description:
- Critical Mass is a global agency founded in Canada, providing full-service digital capabilities for the greatest brands on Earth
- Their secret sauce is uncompromising design standards, relentless focus on customers, and an ability to put powerful new technologies to work for their clients
- They work with the best brands, such as Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation for delivering high-quality digital marketing services to prominent global brands.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in marketing science and data analysis.
Reporting Structure: The Marketing Science Senior Analyst will report directly to the Marketing Science Manager and work closely with cross-functional teams, including data scientists, analysts, and account managers.
Work Arrangement: This is an on-site position, requiring the candidate to work from one of Critical Mass' offices in Calgary, Alberta, Canada.
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management role
- Opportunities to work on diverse projects and gain exposure to various industries and clients
- Chance to develop skills in emerging technologies and data analysis techniques
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in marketing science and data analysis.
🌍 Location & Work Environment
Office Type: Critical Mass' Calgary office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA
Geographic Context:
- Calgary is the largest city in Alberta, Canada, with a population of approximately 1.3 million people
- The city is known for its vibrant cultural scene, diverse neighborhoods, and proximity to the Canadian Rockies
- Calgary offers a high quality of life, with a robust economy, excellent education, and healthcare systems
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for work-life balance
ASSUMPTION: Calgary offers a dynamic and vibrant work environment, with a high quality of life and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the department head or director
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Critical Mass' values
- Technical proficiency in relevant tools and programming languages
Application Tips:
- Highlight relevant experience and accomplishments in your resume, focusing on marketing science and data analysis
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and technical interview questions by researching common data analysis and problem-solving scenarios
- Be ready to discuss your approach to data-driven decision-making and how you have applied it in previous roles
ATS Keywords: Marketing Science, Data Analysis, Statistical Modeling, Python, R, SQL, Data Visualization, Reporting, Digital Marketing, Campaign Measurement, Client Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with Critical Mass.
🛠️ Tools & Technologies
- Python
- R
- SQL
- Microsoft Excel
- Microsoft Office
- Data visualization tools (e.g., Tableau, PowerBI)
- Tag management platforms (e.g., GTM, Adobe Launch, Tealium)
- Google Analytics
- Adobe Analytics
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used daily to analyze data, create reports, and communicate insights to clients.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Collaboration
- Craftsmanship
- Courage
- Cultural sensitivity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a strong curiosity and a passion for uncovering insights from data?
- Are you comfortable working in a collaborative, team-based environment?
- Do you have a results-driven mindset and a focus on delivering high-quality work?
- Are you open to feedback and continuously seeking opportunities to learn and improve?
ASSUMPTION: Critical Mass values candidates who are curious, collaborative, and results-driven, with a strong commitment to craftsmanship and cultural sensitivity.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with large and complex datasets, requiring advanced data analysis and problem-solving skills
- Communicating complex data findings to non-technical stakeholders, requiring strong communication and presentation skills
- Keeping up with the latest trends and best practices in marketing science and data analysis, requiring continuous learning and professional development
ASSUMPTION: These challenges are inherent to the role and require a strong, results-driven candidate with excellent technical and communication skills.
📈 Similar Roles Comparison
- Compared to other marketing science roles, this position places a greater emphasis on client management and communication, requiring strong interpersonal and presentation skills
- In the broader advertising services industry, marketing science roles are in high demand, with a strong focus on data-driven decision-making and continuous improvement
- Career progression in marketing science typically follows a path from analyst to senior analyst to manager, with opportunities to specialize in specific areas or industries
ASSUMPTION: This role offers a unique blend of technical and interpersonal responsibilities, requiring a well-rounded candidate with strong skills in both areas.
📝 Sample Projects
- Developing a comprehensive measurement framework for a large-scale digital marketing campaign, including tracking, implementation, and reporting
- Analyzing customer data to identify trends and insights, informing targeted marketing strategies and improving customer segmentation
- Conducting A/B tests to optimize website performance and user experience, using statistical modeling and data visualization to communicate findings to stakeholders
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for a Marketing Science Senior Analyst, requiring strong technical skills and a deep understanding of marketing science principles.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing science function?
- How does Critical Mass support the professional development and growth of its marketing science team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Critical Mass approach data governance and privacy, and what role does this play in the day-to-day responsibilities of the Marketing Science Senior Analyst?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions are designed to provide insight into the role's structure, priorities, and challenges, helping the candidate better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in marketing science and data analysis
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for the interview process by researching common data analysis and problem-solving scenarios, and be ready to discuss your approach to data-driven decision-making
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.