P

Marketing Operations Associate

Penn Interactive
Full-time
On-site
Philadelphia, Pennsylvania, United States
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations Associate

πŸ”Ή Company: Penn Interactive

πŸ”Ή Location: Philadelphia, PA

πŸ”Ή Job Type: Full-time, Hybrid (Saturday through Wednesday, 9AM-5PM)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 3, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Executing promotional campaigns to maximize customer experience and player retention
  • Ensuring promotional programs are compliant, understandable, and flawless
  • Collaborating cross-functionally with various teams, including marketing, product, operations, and legal
  • Working with marketing technology tools and platforms

ASSUMPTION: This role requires a strong understanding of online gaming and a passion for marketing. The hybrid work arrangement may require some flexibility in working hours.

πŸ“‹ Key Responsibilities

βœ… Prepare, execute, and credit promotions and campaigns for all online gaming brands

βœ… Assist with reports on campaign performance and distribute them to relevant stakeholders

βœ… Test new promotional mechanics in the promotion engine and report on the end-to-end user journey

βœ… Coordinate asset creation and dissemination across design and marketing execution teams

βœ… Communicate with other departments around logistics and execution of marketing programs

βœ… Work with product and operations teams to facilitate in-app placement and surfacing of promotions

βœ… Contribute to the regulatory promotion approval process through development of terms and conditions documentation

βœ… Perform competitive research on marketing programs, product capabilities, and industry landscape

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree (B.S./B.A.) in marketing, management, business administration, or related field

Experience: 1-2 years of experience in a digital marketing and/or online gaming operations role

Required Skills:

  • Strong verbal and written communication skills
  • Strong attention to detail
  • Ability to organize and prioritize tasks constantly
  • Self-starter
  • Passionate and knowledgeable about North American online gaming
  • Competent in Microsoft Office and/or Google Suite
  • Ability to work in a fast-paced environment

Preferred Skills:

  • Experience with marketing technology tools, such as Asana, Branch, and Back Office tools
  • Knowledge of promotional execution and regulatory compliance in online gaming

ASSUMPTION: While not explicitly stated, experience with marketing technology tools and knowledge of promotional execution in online gaming would be highly beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (Estimated based on industry standards for entry-level marketing roles in Philadelphia)

Benefits:

  • Competitive compensation package
  • Comprehensive benefits package
  • Education and conference reimbursements

Working Hours: 40 hours per week, with a hybrid work arrangement (Saturday through Wednesday, 9AM-5PM)

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Philadelphia. The actual salary may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Penn Interactive is a part of PENN Entertainment, Inc., a leading provider of integrated entertainment, sports content, and casino gaming experiences. They operate in the competitive and rapidly growing online gaming industry.

Company Size: PENN Entertainment, Inc. has 10,001+ employees, providing a large and diverse work environment. As a part of Penn Interactive, the applicant will have opportunities to work on cutting-edge platforms and collaborate with various teams.

Founded: PENN Entertainment, Inc. was founded in 2008, with Penn Interactive being a more recent addition to the company's portfolio.

Company Description:

  • PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences.
  • The company operates casinos, racetracks, and online gaming platforms, including ESPN BET, Hollywood Casino, theScore Bet Sportsbook & Casino, and theScore media app.
  • PENN Entertainment is committed to supporting employee career growth and offers a fun, relaxed work environment.

Company Specialties:

  • Online gaming
  • Sports betting
  • Entertainment content
  • In-house technology

Company Website: www.pennentertainment.com

ASSUMPTION: Penn Interactive operates as a subsidiary of PENN Entertainment, Inc., focusing on online gaming and sports media platforms.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position within the marketing department, offering opportunities for growth and development.

Reporting Structure: The Marketing Operations Associate will report directly to the Marketing Operations Manager and collaborate with various teams, including marketing, product, operations, and legal.

Work Arrangement: This is a hybrid role, requiring on-site work from Saturday through Wednesday, 9AM-5PM. The remaining days of the week may be worked remotely.

Growth Opportunities:

  • Expanding knowledge of online gaming and marketing technologies
  • Developing skills in promotional execution, regulatory compliance, and cross-functional collaboration
  • Potential career progression within the marketing department or other areas of the company

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader company.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and remote work)

Office Location(s): Philadelphia, PA

Geographic Context:

  • Philadelphia is the largest city in Pennsylvania and the sixth-most populous city in the United States.
  • The city is known for its rich history, cultural attractions, and vibrant food scene.
  • Philadelphia offers a diverse range of neighborhoods, providing various housing options and amenities.

Work Schedule: 40 hours per week, with a hybrid work arrangement (Saturday through Wednesday, 9AM-5PM)

ASSUMPTION: The hybrid work arrangement may require some flexibility in working hours, with on-site work required on specific days of the week.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the marketing director

Key Assessment Areas:

  • Communication skills
  • Attention to detail
  • Organizational skills
  • Knowledge of online gaming and marketing
  • Ability to work in a fast-paced environment

Application Tips:

  • Highlight relevant experience and skills in your resume, focusing on marketing, online gaming, and promotional execution
  • Tailor your cover letter to demonstrate your passion for online gaming and marketing
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills, attention to detail, and ability to work in a fast-paced environment

ATS Keywords: Marketing Operations, Promotional Campaigns, Online Gaming, Cross-Functional Collaboration, Marketing Technology, Regulatory Compliance

ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's fit for the role and the company's culture.

πŸ› οΈ Tools & Technologies

  • Asana
  • Branch
  • Back Office tools
  • Microsoft Office and/or Google Suite

ASSUMPTION: The candidate should be comfortable learning and utilizing marketing technology tools, as well as Microsoft Office and/or Google Suite.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Innovation
  • Collaboration
  • Excellence
  • Accountability

Work Style:

  • Fast-paced and dynamic
  • Collaborative and cross-functional
  • Focused on execution and results

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively with various teams?
  • Do you have a strong attention to detail and a passion for online gaming?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, collaborative environment and have a strong passion for online gaming and marketing.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, requiring strong organizational skills
  • Adapting to a hybrid work arrangement, with specific on-site work requirements
  • Keeping up with the fast-paced nature of the online gaming industry
  • Ensuring promotional programs are compliant with regulatory requirements

ASSUMPTION: The candidate should be prepared to manage multiple tasks, adapt to a hybrid work arrangement, and keep up with the fast-paced nature of the online gaming industry.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on promotional campaign execution and less on strategic marketing planning compared to a Marketing Manager position
  • Unlike a Marketing Specialist role, this position requires a broader range of responsibilities and more cross-functional collaboration
  • Compared to a Marketing Coordinator role, this position offers more opportunities for growth and development within the marketing department

ASSUMPTION: This role offers a unique blend of responsibilities, requiring strong organizational skills, attention to detail, and a passion for online gaming and marketing.

πŸ“ Sample Projects

  • Executing a promotional campaign for a new online gaming platform launch
  • Developing terms and conditions documentation for a marketing campaign, ensuring compliance with regulatory requirements
  • Collaborating with the product team to facilitate in-app placement and surfacing of promotions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the cross-functional nature of the Marketing Operations Associate role.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does this role collaborate with other departments, such as product, operations, and legal?
  • What opportunities are there for growth and development within the marketing department and the broader company?
  • How does the company support work-life balance for employees in hybrid roles?
  • What is the company's approach to regulatory compliance in online gaming?

ASSUMPTION: These interview questions will help the candidate better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience and skills in marketing, online gaming, and promotional execution
  • Write a cover letter demonstrating your passion for online gaming and marketing
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills, attention to detail, and ability to work in a fast-paced environment
  • Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.