Marketing-Manager (m/w/d) Global Event

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d) Global Event 🔹 Company: NTT DATA 🔹 Location: Cologne, North Rhine-Westphalia, Germany 🔹 Job Type: On-site 🔹 Category: 📆 Event Marketing & Coordination 🔹 Date Posted: Thu Apr 03 2025 00:00:00 GMT+0000 (Coordinated Universal Time) 🔹 Experience Level: Not Specified 🔹 Remote Status: On-site (with flexible work arrangements)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Global event management and coordination
• Strategic planning and execution of global event concepts
• Cross-functional collaboration with local marketing teams
• Sponsoring and branding activities on a global scale

ASSUMPTION: This role requires a high level of organizational skills, cultural sensitivity, and strategic thinking to manage global events effectively.

📋 Key Responsibilities

✅ Develop and roll out global event concepts and initiatives

✅ Coordinate global events, including partner events and the "Transformation NOW!" series

✅ Strategically guide local marketing teams to ensure consistent branding

✅ Ensure design standards and guidelines are followed

✅ Lead global sponsorship processes for effective and unified brand presence

✅ Develop targeted campaigns to increase event visibility and reach

✅ Establish and lead international working groups

✅ Foster international synergies and best practice exchange

✅ Proactively identify and solve global challenges

ASSUMPTION: This role involves a high degree of complexity and requires strong problem-solving skills and adaptability.

🎯 Required Qualifications

Education: A successfully completed degree in Marketing, Communication, Event Management, or a related field

Experience: At least 3 years of professional experience in international event or project management, preferably in the IT or B2B sector

Required Skills:

• Excellent planning and organizational skills
• Strong communication and moderation skills in English (German is a plus)
• Proven experience in global event management
• Proficiency in MS Office, event tools, and collaboration platforms (e.g., Teams, SharePoint, Mural)

Preferred Skills:

• Knowledge of SAP solutions
• Experience in working with agencies and service providers
• Familiarity with CRM systems

ASSUMPTION: While not explicitly stated, experience in the IT industry or with SAP solutions would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Manager role in Germany with 3-5 years of experience)

Benefits:

• Flexible work arrangements (Workation, mobile work, part-time models, sabbaticals)
• Comprehensive onboarding and career development opportunities
• Family-friendly policies (e.g., KiTa subsidy, paid maternity/paternity leave, fathers' network)
• SAP Platinum Partnership benefits (e.g., SAP Learning Hub, certification opportunities)
• Company pension scheme and health management programs
• Company car, public transport subsidies, and bike leasing via JobRad®

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on industry standards and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 10,001+ employees (Large enterprise with global presence)

Founded: Not specified (Part of the global NTT DATA group, established in 1967)

Company Description:

• NTT DATA Business Solutions is a leading global SAP partner, specializing in SAP consulting, development, managed cloud services, and application management services
• The company empowers its clients to transform their businesses through innovative SAP solutions
• With a strong focus on collaboration, innovation, trust, and sustainability, NTT DATA fosters a culture of togetherness and diversity

Company Specialties:

• SAP Consulting
• SAP Development
• Managed Cloud Services
• Application Management Services (AMS) & Technology

Company Website: https://www.nttdata-solutions.com

ASSUMPTION: NTT DATA's extensive global presence and expertise in SAP solutions make it an attractive employer for experienced professionals in the IT industry.

📊 Role Analysis

Career Level: Mid-level to senior (3+ years of experience required)

Reporting Structure: This role reports directly to the Head of Global Brand Management

Work Arrangement: On-site with flexible work arrangements (e.g., mobile work, part-time models)

Growth Opportunities:

• Progression to a senior or management role within the global brand management team
• Expansion of responsibilities to include additional regions or event types
• Career development through internal training programs and SAP certifications

ASSUMPTION: This role offers strong growth potential within a global organization, allowing professionals to expand their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with state-of-the-art technology

Office Location(s): Königsbreede 1, Bielefeld, 33605, DE (Headquarters) and Cologne, 51063, DE (event management team)

Geographic Context:

• Cologne is the fourth-largest city in Germany, offering a vibrant cultural scene, rich history, and a strong economy
• The city is well-connected by public transportation and has an international airport
• Cologne is home to several major IT and technology companies, providing ample networking opportunities

Work Schedule: Standard business hours with flexibility for remote work and event-related travel

ASSUMPTION: The event management team in Cologne works closely with the global brand management team in Bielefeld, requiring regular collaboration and communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Head of Global Brand Management

Key Assessment Areas:

• Event management skills and experience
• Strategic thinking and planning
• Cross-cultural communication and collaboration
• Problem-solving and adaptability

Application Tips:

• Highlight your international event management experience and success stories
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions focusing on global event management challenges

ATS Keywords: Global event management, international event coordination, strategic planning, cross-functional collaboration, SAP solutions, marketing campaigns, branding, sponsorship

ASSUMPTION: NTT DATA uses Applicant Tracking Systems (ATS) to manage and filter job applications, making it essential to include relevant keywords in your resume.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Teams)
• Event management software (e.g., Cvent, Eventbrite, or custom solutions)
• Collaboration platforms (e.g., SharePoint, Mural)
• CRM systems (e.g., SAP CRM, Salesforce)

ASSUMPTION: Familiarity with SAP solutions and relevant event management tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Togetherness: Collaborating and working together to achieve common goals
• Innovation: Embracing change and driving progress through continuous improvement
• Trust: Building strong, long-lasting relationships based on integrity and reliability
• Sustainability: Fostering a culture of responsibility and long-term thinking

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve shared objectives
• Adaptable: Embracing change and responding to new challenges with flexibility and resilience
• Results-driven: Focusing on delivering high-quality outcomes and exceeding expectations

Self-Assessment Questions:

• How have you demonstrated strong collaboration and teamwork in a global event management context?
• Can you provide an example of how you've adapted to cultural differences or unique challenges while managing international events?
• How do you ensure that your work aligns with the company's values and contributes to its overall mission?

ASSUMPTION: NTT DATA's strong focus on collaboration, innovation, trust, and sustainability makes it essential for candidates to demonstrate alignment with these values during the application process.

⚠️ Potential Challenges

• Managing multiple global events simultaneously, requiring strong organizational skills and time management
• Navigating cultural differences and language barriers when working with international teams
• Balancing the need for consistent global branding with the requirement to adapt to local market needs
• Keeping up with the latest event management trends and technologies in a rapidly evolving industry

ASSUMPTION: These challenges are inherent to global event management roles and require strong problem-solving skills, adaptability, and cultural sensitivity.

📈 Similar Roles Comparison

• Compared to regional event management roles, this position requires a broader strategic perspective and stronger cross-cultural collaboration skills
• In the IT industry, global event management roles often focus on technology-related events and conferences, requiring familiarity with SAP solutions and relevant technologies
• Career progression in global event management may involve expanding responsibilities to additional regions or event types, or moving into a senior or management role

ASSUMPTION: Understanding the unique aspects of global event management roles in the IT industry is crucial for successful career development in this field.

📝 Sample Projects

• Planning and executing a global SAP conference with multiple regional events and virtual components
• Developing and implementing a global sponsorship strategy for a major IT services provider
• Managing a series of international roadshows to launch a new SAP product or service offering

ASSUMPTION: These sample projects illustrate the complexity and global scope of the responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical event management process and how this role fits into it?
• How does the global brand management team collaborate with local marketing teams to ensure consistent branding?
• What are the most significant challenges facing the global event management team in the next 1-2 years, and how can this role contribute to addressing them?
• What opportunities exist for professional development and growth within the global brand management team?
• How does the company support work-life balance for employees in this role?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in and understanding of the role, increasing your chances of success in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in global event management
• Prepare for the interview by researching NTT DATA's global presence and event management strategies
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.