🔹 Job Title: Marketing Executive (Customer Retention)
🔹 Company: TransUnion
🔹 Location: Hong Kong
🔹 Job Type: On-site
🔹 Category: 🌟 Customer Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: The primary focus is on customer retention in a high-growth environment, leveraging digital channels like email and mobile apps, based on industry-standard practices.
✅ Develop and implement customer retention and life-cycle marketing strategies.
✅ Execute consumer marketing strategies, including acquisition, social, and branding efforts.
✅ Manage loyalty programs and customer engagement activities.
✅ Collaborate with cross-functional teams to align marketing campaigns with business objectives.
✅ Support event management for B2B and direct marketing initiatives.
✅ Project manage marketing programs from inception to completion.
✅ Collaborate with stakeholders for performance tracking and reporting on campaigns.
ASSUMPTION: Responsibilities balance strategic implementation with hands-on campaign management and cross-functional collaboration, typical in large organizations like TransUnion.
Education: Bachelor's degree in business administration, marketing, journalism, communications, or related disciplines.
Experience: Minimum of 4 years in marketing, specializing in CRM/eDM marketing.
Required Skills:
Preferred Skills:
ASSUMPTION: Preferred qualifications likely enhance job performance and adaptability, particularly in high-tech environments.
Salary Range: Not specified; competitive for the Hong Kong IT and marketing sectors.
Benefits:
Working Hours: 40 hours per week, with a hybrid work arrangement, providing flexibility in work locations.
ASSUMPTION: Benefits reflect a commitment to work-life balance, employee development, and inclusivity, contextual to TransUnion's global presence.
Industry: IT Services and IT Consulting, with a significant presence in credit and information management.
Company Size: 10,001+ employees, indicative of a robust organizational structure with global influence.
Founded: Information not specified; known for evolving into a leading information and insights company.
Company Description:
Company Specialties:
Company Website: http://www.transunion.com
ASSUMPTION: TransUnion’s role as an industry leader suggests robust data management practices and a forward-thinking approach to global market presence.
Career Level: Mid-level, suitable for experienced marketers aiming to leverage CRM expertise.
Reporting Structure: Likely reports to senior marketing leadership or CRM strategy leads.
Work Arrangement: Hybrid, combining virtual and in-office work for flexibility.
Growth Opportunities:
ASSUMPTION: There is room for career progression through skill enhancement and networking within a global enterprise.
Office Type: Contemporary office settings, designed for collaboration and innovation.
Office Location(s): The Gateway, 15 Canton Road, Kowloon Tong, Hong Kong
Geographic Context:
Work Schedule: Standard business hours with potential for flexible scheduling to accommodate project needs.
ASSUMPTION: The Hong Kong office supports dynamic marketing functions in a strategic APAC location.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer Retention, Email Marketing, CRM, Life-Cycle Marketing, Content Management
ASSUMPTION: The recruitment process emphasizes role-specific expertise and cultural alignment with TransUnion’s global ethos.
ASSUMPTION: Familiarity with CRM platforms and analytics tools is critical due to the data-driven nature of marketing roles at TransUnion.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Cultural alignment with values such as innovation and inclusion is prioritized, influencing team dynamics and job satisfaction.
ASSUMPTION: Potential challenges reflect typical scenarios in large, global companies where cross-functional teamwork is essential.
ASSUMPTION: The role's distinct nature lies in its comprehensive use of technology and innovation in customer marketing.
ASSUMPTION: Sample projects involve the integration of digital marketing tools to enhance customer loyalty and brand awareness.
ASSUMPTION: These questions are designed to provide clarity on role expectations and professional growth opportunities within TransUnion.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
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