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Marketing Coordinator, Content & Growth

Foursixty
Full-time
On-site
Toronto, Ontario, Canada
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Marketing Coordinator, Content & Growth

๐Ÿ”น Company: Foursixty

๐Ÿ”น Location: Toronto, Ontario, Canada

๐Ÿ”น Job Type: Not specified

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Foursixty is seeking a skilled Content Marketing & Growth Marketer to lead marketing initiatives across digital channels for their web application specializing in shoppable Instagram, TikTok, and UGC content. This role will combine creative content creation with data-driven growth strategies to enhance brand visibility, increase customer acquisition, and develop meaningful partnerships. The position requires a self-starter who can handle both strategic planning and hands-on execution in a fast-paced environment.

ASSUMPTION: While the job title states "Marketing Coordinator," the description refers to the role as "Content Marketing & Growth Marketer," suggesting this is a mid-level position with significant responsibilities rather than an entry-level coordinator role.


๐Ÿ“‹ Key Responsibilities

Content Marketing

  • โœ… Develop and execute content strategies aligned with business objectives
  • โœ… Write, edit, and publish various content formats (blogs, case studies, white papers, email newsletters)
  • โœ… Analyze content performance and iterate strategies to increase organic reach

SEO & Link Building

  • โœ… Conduct keyword research to identify SEO opportunities
  • โœ… Build and execute link-building strategies to enhance domain authority
  • โœ… Optimize website content following SEO best practices
  • โœ… Perform SEO audits and recommend structural improvements

Partnerships & Collaborations

  • โœ… Identify and develop partnerships with influencers and brands
  • โœ… Collaborate on co-marketing campaigns, guest blogging, and podcast appearances
  • โœ… Cultivate long-term relationships with partners

Growth Marketing

  • โœ… Develop innovative marketing campaigns across multiple digital channels
  • โœ… Leverage data analytics to identify growth opportunities
  • โœ… Implement A/B tests to improve campaign performance and conversion rates

Social Media Marketing

  • โœ… Plan, create, and schedule engaging social media content
  • โœ… Develop and manage paid social campaigns
  • โœ… Monitor social media metrics and adjust strategies accordingly

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Proven experience in content marketing, SEO, link building, and growth marketing

Skills:

  • Strong writing and communication abilities
  • Deep understanding of digital marketing tools (Google Analytics, SEMrush, Moz)
  • Experience with social media platforms and marketing automation tools
  • Data-driven mindset with analytical capabilities
  • Strong project management skills
  • Excellent collaboration and interpersonal skills

Preferred Qualifications:

  • Experience with partnerships and influencer marketing
  • Knowledge of conversion rate optimization (CRO)
  • Experience with A/B testing and data analytics
  • Familiarity with email marketing tools (Mailchimp, Klaviyo)

ASSUMPTION: Although specific years of experience aren't mentioned, the depth of responsibilities and required "proven experience" suggests this role is targeting candidates with at least 2-4 years of relevant marketing experience.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Flexible work environment, growth opportunities within the Tiny family of companies

Industry Comparison: Not specified

ASSUMPTION: Based on the Toronto market for similar marketing roles combining content and growth responsibilities, this position likely offers competitive compensation within the SaaS/ecommerce industry. The job listing emphasizes growth opportunities and company culture over specific compensation details.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Foursixty is a web application specializing in social commerce solutions, particularly shoppable Instagram, TikTok, and UGC content for e-commerce businesses.

Company Size: Not specified

Company Stage: Growth-stage company that is part of the Tiny family of businesses

ASSUMPTION: Based on the description mentioning "growing company" and being part of the Tiny family (which typically acquires profitable software businesses), Foursixty appears to be a established SaaS company in growth mode rather than an early-stage startup. The focus on scaling marketing efforts further suggests a company that has product-market fit and is now focusing on expansion.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: The company emphasizes growth and mentions being part of the Tiny family of companies, suggesting potential for career advancement

ASSUMPTION: The position appears to be a standalone marketing role with significant autonomy rather than part of a large marketing department, given the broad scope of responsibilities. The role likely reports to a marketing director or directly to company leadership, given the strategic nature of the position.


๐ŸŒ Location & Work Environment

Office Type: Not explicitly stated, though company values mention "flexibility"

Geographic Context: Toronto is Canada's largest city and a major tech hub with a vibrant startup and technology ecosystem

Work Schedule: Not specified

Regional Considerations: Toronto offers a diverse, multicultural environment with strong SaaS and e-commerce sectors

ASSUMPTION: Given the company's emphasis on flexibility and openness, it's likely this role offers some degree of remote or hybrid work options, though this is not explicitly stated in the job description.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For marketing roles in SaaS companies like Foursixty, the interview process typically includes an initial screening, portfolio review, technical assessment of marketing skills, and final interviews with leadership

Key Assessment Areas: Demonstrated content creation abilities, SEO knowledge, growth marketing track record, analytical thinking, and collaborative skills

Application Tips: Highlight measurable results from previous marketing campaigns, showcase writing samples and content strategy experience, and demonstrate understanding of e-commerce and social commerce landscapes

ATS Keywords: content marketing, SEO, growth marketing, social media marketing, link building, A/B testing, digital marketing, content strategy, partnership development, e-commerce, SaaS

ASSUMPTION: These interview insights are based on standard practices for similar marketing roles in tech companies and not specific information provided by Foursixty.


๐Ÿ› ๏ธ Tools & Technologies

  • Analytics tools: Google Analytics, SEMrush, Moz
  • Email marketing platforms: Mailchimp, Klaviyo
  • Social media management tools
  • Content management systems
  • A/B testing and optimization platforms

ASSUMPTION: While some tools are explicitly mentioned (Google Analytics, SEMrush, Moz, Mailchimp, Klaviyo), others are industry-standard for this type of role. Experience with content management systems and social media management tools would be expected for anyone in this position.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Openness, flexibility, growth mindset, active listening, agile problem-solving, and empathetic decision-making

Work Style: Self-starter mentality with ability to both strategize and execute, thriving in a fast-paced environment

Self-Assessment:

  • Do I enjoy working at the intersection of creative content and data-driven growth?
  • Am I comfortable taking ownership of diverse marketing functions?
  • Do I thrive in environments that value growth, openness, and flexibility?
  • Can I balance strategic thinking with hands-on execution?

ASSUMPTION: Based on the company's explicit statements about valuing "openness, flexibility and that innovative ideas can come from anywhere," Foursixty likely has a relatively flat organizational structure that encourages initiative and creative thinking.


โš ๏ธ Potential Challenges

  • The role encompasses numerous marketing functions (content, SEO, partnerships, growth, social media), requiring broad expertise and effective prioritization
  • As potentially the primary marketing person, there may be expectations to deliver results across multiple channels simultaneously
  • The position requires both strategic thinking and tactical execution, which can be demanding to balance
  • Working in a growth-stage company often means adapting to changing priorities and fast-paced environments

ASSUMPTION: These potential challenges are based on the comprehensive nature of responsibilities listed in the job description and common experiences in similar marketing roles at growth-stage companies.


๐Ÿ“ˆ Similar Roles Comparison

This position combines responsibilities typically divided among several specialized roles:

  • Content Marketing Manager: This role includes the content strategy and creation aspects, but expands beyond to include growth, SEO, and partnerships
  • SEO Specialist: While covering SEO responsibilities, this position requires broader marketing capabilities
  • Growth Marketer: Includes growth tactics but with significant content and partnership elements
  • Digital Marketing Manager: Similar breadth, though this role appears more focused on organic growth versus paid advertising

ASSUMPTION: This comparison is based on standard industry role definitions and how this position appears to combine elements of multiple specialized functions.


๐Ÿ“ Sample Projects

  • Creating a comprehensive content calendar that aligns with SEO strategy and business objectives
  • Developing and executing a link-building campaign to improve domain authority
  • Designing and implementing A/B tests for landing pages to improve conversion rates
  • Establishing partnerships with complementary brands for co-marketing initiatives
  • Crafting case studies showcasing successful customer implementations of Foursixty's solutions
  • Optimizing the website's content structure to improve organic search rankings

ASSUMPTION: These project examples are derived from the responsibilities outlined in the job description and represent typical work expected in this role.


โ“ Key Questions to Ask During Interview

  1. What are the key marketing goals and KPIs for this role in the first 6-12 months?
  2. How is the marketing function currently structured, and who would I be collaborating with most closely?
  3. What marketing initiatives have been most successful for Foursixty so far, and which areas need the most improvement?
  4. How does Foursixty differentiate itself from competitors in the social commerce space?
  5. Can you describe the ideal balance between content creation, SEO efforts, and growth marketing in this role?
  6. Being part of the Tiny family of companies, how does that relationship influence marketing strategies and resources?

ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand expectations and fit, but should be tailored to their specific situation and priorities.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Tailor your resume to highlight relevant experience in content marketing, SEO, and growth strategies, using keywords mentioned in the ATS section
  2. Prepare a portfolio showcasing your content creation abilities, SEO successes, and growth marketing results with measurable outcomes
  3. Research Foursixty's products and understand how they enable social commerce for e-commerce businesses
  4. Connect with current employees on LinkedIn to gain additional insights about the company culture
  5. In your cover letter, address how your experience aligns with the diverse marketing needs (content, SEO, growth, partnerships) and demonstrate your understanding of the social commerce landscape
  6. Prepare examples that showcase both your strategic thinking and execution capabilities across the required marketing functions
  7. If the application doesn't specify how to apply, check the Foursixty website or reach out through their contact information for application instructions