Marketing Automation Manager (F/M/)

📌 Core Information

🔹 Job Title: Marketing Automation Manager (F/M/)

🔹 Company: amberSearch

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing automated processes along the entire marketing and account funnel
• Connecting tools like HubSpot, LinkedIn, web tracking, and more to play leads data-driven
• Setting up triggers, campaigns, and journeys to efficiently connect marketing and account activities
• Analyzing funnel data to identify automation potential and implementing these findings
• Collaborating closely with marketing and SDR teams to establish and refine a targeted lead nurturing strategy

ASSUMPTION: This role requires a strong background in marketing automation, preferably in a B2B SaaS environment, and proficiency with tools like HubSpot and Zapier.

📋 Key Responsibilities

✅ Developing and optimizing automated processes along the entire marketing and account funnel

✅ Connecting tools to play leads data-driven and setting up triggers, campaigns, and journeys

✅ Analyzing funnel data to identify automation potential and implementing these findings

✅ Collaborating closely with marketing and SDR teams to establish and refine a targeted lead nurturing strategy

✅ Overseeing leads throughout the funnel and ensuring they are addressed appropriately

ASSUMPTION: The role may also involve technical setup of new tools, interfaces, and integrations in the marketing and account areas.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing automation, preferably in a B2B SaaS environment

Required Skills:

• Proven expertise in marketing automation, ideally in a B2B SaaS context
• Strong proficiency with tools like HubSpot, Zapier, Make, or similar platforms
• Ability to build and optimize processes, and continuously question and improve them
• Familiarity with funnel generating, segmentation, and triggers
• Data-driven mindset, combined with a pragmatic approach to finding practical solutions
• Ability to clearly communicate technical requirements and bring structure to complex systems
• Excellent communication skills in German and English

Preferred Skills:

• Experience with webhooks
• Knowledge of programming languages (e.g., Python, JavaScript)
• Fluency in additional languages

ASSUMPTION: Candidates with experience in a similar role or relevant transferable skills may also be considered.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

• Workations in international locations
• Attractive and success-based compensation with a large fixed component and additional variable bonus
• Personal development opportunities through training and room for personal responsibility
• Flexible work arrangements, including remote work and co-working spaces in Aachen, Cologne, and Düsseldorf
• Germany job ticket for flexible travel
• Motivated team working on innovative KI solutions for medium-sized companies
• Work with the latest technologies and tools

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for a mid-level marketing automation manager in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on AI, software development, machine learning, and search engine technology

Company Size: Small (11-50 employees), offering a dynamic and agile work environment

Founded: 2021, with a mission to make internal company knowledge accessible and understandable using generative AI

Company Description:

• amberSearch is an AI-based search engine that enables users to search through all company data quickly and easily
• The company's solution, amberAI, offers the possibility to 'chat' directly with documents, providing precise answers to complex questions based on the company's internal knowledge base
• amberSearch integrates perfectly into everyday working life, whether in Teams, SharePoint, on the desktop, or as a plug-in in the browser

Company Specialties:

• AI
• Software Development
• Machine Learning
• Search Engine Technology
• Knowledge Management
• Enterprise Search
• Deep Learning
• Natural Language Processing
• Generative KI
• LLM
• Generative AI Search

Company Website: ambersearch.de

ASSUMPTION: amberSearch is a growing company with a strong focus on innovation and employee development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development

Reporting Structure: This role reports directly to the management team and collaborates closely with marketing and SDR teams

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Expanding responsibilities as the company grows and evolves
• Potential to take on a leadership role in the future
• Opportunities to learn and develop new skills through training and hands-on experience

ASSUMPTION: The role may involve some travel for workations and client meetings.

🌍 Location & Work Environment

Office Type: Co-working spaces in Aachen, Cologne, and Düsseldorf, with flexible work arrangements

Office Location(s): Jülicher Straße 72a, Aachen, Nordrhein-Westfalen 52070, DE

Geographic Context:

• Cologne is the fourth-largest city in Germany, offering a vibrant cultural scene and a strong economy
• The region of North Rhine-Westphalia is home to a thriving tech industry and numerous startups
• Germany is a leading country in the European Union, with a strong focus on innovation and technology

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The work environment is dynamic, collaborative, and focused on driving innovation in the AI and search engine technology sectors.

💼 Interview & Application Insights

Typical Process:

• Initial screening and phone/Zoom interview
• Technical assessment or case study
• Final interview with the management team

Key Assessment Areas:

• Technical skills and expertise in marketing automation
• Problem-solving abilities and data-driven mindset
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in marketing automation
• Tailor your resume and cover letter to emphasize your fit for this role
• Prepare for technical assessments and be ready to discuss your approach to marketing automation challenges
• Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: Marketing Automation, B2B SaaS, HubSpot, Zapier, Process Optimization, Funnel Generating, Data-Driven, Technical Setup, Lead Nurturing, Stakeholder Communication, Webhooks, Campaign Management, Integration, Trigger Setup, Analytical Skills, English Communication, German Communication

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager.

🛠️ Tools & Technologies

• HubSpot
• Zapier
• Make
• Webhooks
• Programming languages (e.g., Python, JavaScript)

ASSUMPTION: The role may involve working with additional tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Customer Focus
• Integrity

Work Style:

• Dynamic and agile
• Data-driven and pragmatic
• Collaborative and communicative
• Focused on driving innovation and growth

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment focused on driving innovation?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you enjoy collaborating with others and contributing to a positive work culture?

ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Keeping up with the latest trends and developments in marketing automation and AI
• Balancing the need for data-driven decision-making with the need for quick, practical solutions
• Effectively communicating technical requirements and concepts to non-technical stakeholders

ASSUMPTION: The role may present additional challenges specific to the company's growth and evolution.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or Marketing Operations Manager, but with a stronger focus on data analysis and process optimization
• In the IT Services and IT Consulting industry, this role may involve working with a variety of clients and technologies
• Career progression may involve taking on more strategic responsibilities or moving into a leadership role

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's size and structure.

📝 Sample Projects

• Developing and optimizing automated processes for a new marketing campaign
• Integrating a new tool or platform into the marketing technology stack
• Analyzing funnel data to identify and implement automation opportunities

ASSUMPTION: Sample projects may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does this role collaborate with other teams, such as marketing and SDR, to drive growth and success?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to data privacy and security, particularly in the context of AI and machine learning?

ASSUMPTION: Interview questions should be tailored to the specific company and role, focusing on the candidate's fit and the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for technical assessments and be ready to discuss your approach to marketing automation challenges
• Research the company and be prepared to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.