Marketing Analytics Manager
Feeld📌 Core Information
🔹 Job Title: Marketing Analytics Manager
🔹 Company: Feeld
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analytics & Insights
📌 Essential Job Details
🚀 Job Overview
Feeld is seeking a Marketing Analytics Manager to join their remote team to lead data analysis across their marketing domains. This player-coach role involves both hands-on analytics work and team leadership responsibilities. The position focuses on developing measurement frameworks, driving experimentation, optimizing marketing channels, and identifying growth opportunities while advancing Feeld's mission of creating more intimate human connections.
ASSUMPTION: Based on the description of a "player-coach" role, this position likely sits at the senior or management level that requires both individual contributor skills and leadership capabilities.
📋 Key Responsibilities
Marketing Measurement and Experimentation:
- ✅ Develop, own and grow an incrementality-based measurement paradigm for marketing
- ✅ Elevate experimentation practices across marketing to establish a continuous learning mindset
- ✅ Ensure proper configuration of marTech and adTech tools to maximize capabilities
- ✅ Collaborate with BI to ensure consistent reporting across marketing channels
Strategy, Growth, and Optimization:
- ✅ Support marketing leadership in building and growing marketing strategy
- ✅ Identify growth opportunities across markets and channels
- ✅ Drive optimization of acquisition channels through robust reporting infrastructure
- ✅ Conduct in-depth analyses for paid and organic channels
Team Leadership:
- ✅ Ensure data initiatives across marketing deliver strong ROI
- ✅ Prioritize highest-impact initiatives for the marketing domain
- ✅ Develop team members professionally and raise quality standards for work and outcomes
🎯 Required Qualifications
Education: Not specified
Experience:
- Experience in marketing analytics in a digital or app-based environment
- Strong background in experimentation across different marketing areas
- Track record of managing projects or initiatives
Skills:
- Strong analytics skills with data analysis tools (SQL, Python, R)
- Deep understanding of marTech and adTech landscapes
- Knowledge of latest industry trends
- Excellent problem-solving and critical-thinking abilities
- Strong written and verbal communication
- Structured approach to work
Desirable Qualifications:
- Experience working as a marketer in performance marketing or CRM
- Experience managing a team while remaining hands-on
- Experience with modern data stack (Snowflake, DBT, etc.)
- Experience with marketplace business models
ASSUMPTION: While no specific education requirement is mentioned, this role likely requires at least a bachelor's degree in a relevant field such as marketing, analytics, statistics, or business intelligence based on the technical nature of the position.
💰 Compensation & Benefits
Salary Range: £75,000 to £93,500 GBP (dependent on Level and Step, as well as geographic location)
Baseline Freedom Salary: £60,000 GBP per year
Benefits:
- Flexible working hours
- Unlimited paid time off
- Fully remote working situation
- £3,000 equipment and home office budget
- Learning & development budget
- On-demand therapy sessions and mental health support via Spill
- In-person meet-ups
- Transparent, honest, and equitable compensation system
Industry Comparison: This compensation package appears competitive for a Marketing Analytics Manager role in London, where similar positions typically range from £60,000-£90,000 depending on experience and company size.
📌 Applicant Insights
🔍 Company Context
Industry Position: Feeld is an independent organization focused on dating and sexuality, operating in the dating app/relationships technology space.
Company Size: Not explicitly stated
Company Stage: Established but still evolving company (founded in 2014)
ASSUMPTION: Based on the description of being an "independent, experimental" organization with a fully remote team and emphasis on growth, Feeld appears to be a mid-sized company in a growth phase rather than an early-stage startup or large enterprise.
📊 Role Analysis
Career Level: Senior/Management level
Reporting Structure: Likely reports to marketing leadership
Team Size/Composition: Will be leading a team of analytics professionals across marketing domains
Growth Opportunities: Potential for growth into broader marketing leadership roles or senior analytics positions
ASSUMPTION: Based on the "player-coach" description and responsibility for team development, this role likely involves managing a small team (2-5 people) while maintaining significant hands-on work.
🌍 Location & Work Environment
Office Type: Fully remote
Geographic Context: While the listing mentions London, the company operates with a fully distributed team structure. London is a major global tech hub with a significant cost of living.
Work Schedule: Flexible working hours
Regional Considerations: The company emphasizes work-life balance and preventing "always on" culture despite the remote work setup.
ASSUMPTION: While the role lists London in the location, it appears the company hires globally for remote positions, and the London designation may be more relevant for compensation calculations rather than a requirement to be based there.
💼 Interview & Application Insights
Typical Process: Feeld's interview process consists of:
- Initial screening call with a recruiter
- Conversation with the hiring manager about past work experience
- Candidate challenge taking approximately one hour
- Team meeting with potential colleagues
- Offer typically within 2 weeks of final call
Key Assessment Areas:
- Technical proficiency with analytics tools
- Experience with marketing measurement frameworks
- Understanding of experimentation methodologies
- Leadership capabilities
- Commercial acumen
- Cultural alignment with Feeld's values
Application Tips:
- Highlight experience with incrementality measurement
- Showcase examples of experiment design and execution
- Demonstrate both technical expertise and leadership abilities
- Prepare to discuss how you've driven marketing optimization through data
ATS Keywords: marketing analytics, incrementality, experimentation, SQL, Python, R, marTech, adTech, performance marketing, CRM, player-coach, remote work
ASSUMPTION: The candidate challenge likely involves analyzing a marketing dataset or developing a measurement framework based on the core responsibilities of the role.
🛠️ Tools & Technologies
Mentioned in listing:
- SQL
- Python
- R
- Snowflake
- DBT
Likely used based on role:
- Marketing analytics platforms (Google Analytics, Adobe Analytics)
- Ad platforms (Facebook Ads, Google Ads)
- CRM tools
- Marketing automation systems
- A/B testing platforms
- Business intelligence visualization tools (Tableau, Looker, PowerBI)
ASSUMPTION: The additional tools listed are industry-standard for marketing analytics roles but weren't explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: Feeld emphasizes:
- Humanity
- Fluidity
- Safety
- Transparency
- Progressiveness
- Open-mindedness
- Inclusion
- Diversity
- Kindness
Work Style: Autonomous, fluid, agile, with emphasis on preventing burnout and "always on" culture
Self-Assessment Questions:
- Do I thrive in an autonomous, remote work environment?
- Am I comfortable working for a company in the dating/relationships/sexuality space?
- Do I value transparency and open communication?
- Can I balance leadership responsibilities with hands-on technical work?
- Do I align with Feeld's progressive approach to relationships and sexuality?
ASSUMPTION: The company likely has a progressive, non-traditional corporate culture given its focus on "elevating the human experience of sexuality and relationships" and emphasis on open-mindedness.
⚠️ Potential Challenges
- Balancing hands-on work with leadership responsibilities in a "player-coach" role
- Managing a fully remote team across potentially different time zones
- Developing measurement frameworks across diverse marketing channels
- Aligning multiple stakeholders around incrementality-based measurement
- Working in a fluid organization may require comfort with ambiguity
ASSUMPTION: These potential challenges are based on the role description and common considerations in similar positions but may vary based on the specific organizational context at Feeld.
📈 Similar Roles Comparison
This Marketing Analytics Manager role differs from similar positions in several ways:
- Breadth: Covers brand marketing, performance marketing, and CRM/lifecycle - broader than many analytics roles that specialize in just one area
- Leadership component: Includes team management while requiring hands-on work, unlike pure IC or management roles
- Measurement focus: Specifically emphasizes incrementality frameworks, which is more advanced than basic marketing reporting
- Remote-first: Fully distributed team structure, compared to hybrid or in-office positions at other companies
- Industry context: Dating/relationship sector offers different challenges than retail, finance, or other common analytics environments
ASSUMPTION: This comparison is based on standard industry patterns for marketing analytics management positions.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing an incrementality measurement framework to accurately attribute value to different marketing channels
- Building an experimentation roadmap to systematically test and optimize marketing messages, channels, and audiences
- Creating automated reporting dashboards that provide consistent metrics across marketing domains
- Conducting market opportunity analysis to identify highest-potential geographic markets for expansion
- Optimizing customer acquisition cost across channels through data-driven budget allocation modeling
- Implementing uplift modeling to identify users most likely to respond to specific marketing interventions
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and common initiatives in marketing analytics roles.
❓ Key Questions to Ask During Interview
- How does Feeld currently measure marketing effectiveness, and what are your goals for evolving this framework?
- What is the current composition of the analytics team I would be leading, and what are their strengths and development areas?
- How do marketing, product, and engineering teams collaborate on data initiatives at Feeld?
- What are the biggest challenges in marketing measurement specific to the dating app industry?
- How does Feeld's approach to experimentation differ across brand, performance, and CRM marketing channels?
- What key business metrics is the marketing team most focused on improving in the next 12 months?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
Prepare Your Application:
- Tailor your resume to highlight experience with marketing analytics, experimentation, and team leadership
- Include key ATS terms: incrementality, marketing analytics, SQL, experimentation, marTech, adTech
- Prepare examples that demonstrate both technical expertise and leadership abilities
- Research Feeld's product and mission to understand their unique market position
- Be prepared to discuss how you approach marketing measurement challenges
During the Process:
- For the candidate challenge, focus on demonstrating both analytical rigor and strategic thinking
- Prepare questions that show you understand the specific challenges of marketing analytics in their industry
- Be ready to discuss how you've elevated data culture within marketing organizations
- Reach out to HR (hr@feeld.co) if you need accommodations during the interview process
Submit your application through Feeld's careers page or the platform where this job was posted, ensuring all required information is complete and accurate.