📌 Core Information
🔹 Job Title: Marketing Analyst Düsseldorf (w/m/d)
🔹 Company: Unibail-Rodamco-Westfield
🔹 Location: Düsseldorf Arcaden, Düsseldorf
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-11
🔹 Experience Level: Entry-Level to Mid-Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing creative marketing strategies to increase visitor frequency and tenant sales.
- Planning and organizing events, special actions, and promotions to make the center more lively.
- Responsibility for social media and website – both content and strategy.
- Conducting market and competitive analyses, as well as evaluating ongoing measures to optimize marketing activities.
- Managing the marketing budget and controlling expenses.
- Communicating and collaborating with tenants, agencies, and service providers.
- Supporting the center manager in strategic projects and operational tasks.
- Organizing appointments, meetings, and business trips, including preparation and follow-up.
- Creating presentations, reports, and statistics.
- Managing internal filing structures and reliably handling administrative tasks (correspondence, accounting, insurance, cash management).
ASSUMPTION: This role requires a high level of organization, creativity, and strong communication skills. The ideal candidate will be comfortable working independently and in a team environment.
📋 Key Responsibilities
✅ Developing and implementing creative marketing strategies to increase visitor frequency and tenant sales.
✅ Planning and organizing events, special actions, and promotions to make the center more lively.
✅ Responsibility for social media and website – both content and strategy.
✅ Conducting market and competitive analyses, as well as evaluating ongoing measures to optimize marketing activities.
✅ Managing the marketing budget and controlling expenses.
✅ Communicating and collaborating with tenants, agencies, and service providers.
✅ Supporting the center manager in strategic projects and operational tasks.
✅ Organizing appointments, meetings, and business trips, including preparation and follow-up.
✅ Creating presentations, reports, and statistics.
✅ Managing internal filing structures and reliably handling administrative tasks (correspondence, accounting, insurance, cash management).
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time.
🎯 Required Qualifications
Education: Completed commercial education (e.g., kaufmännische Ausbildung, Kauffrau/Kaufmann für Büromanagement, Mediengestalter, or Marketingassistenz).
Experience: Initial experience in marketing and administration, ideally in a similar environment.
Required Skills:
- Strong organizational skills and ability to manage multiple tasks and projects.
- Creativity and ability to develop innovative marketing strategies.
- Excellent communication and collaboration skills.
- Proficient in MS Office and common graphic programs (e.g., Adobe Creative Suite).
- Experience with social media management and content creation.
Preferred Skills:
- Fluency in German and English.
- Experience with event planning and management.
- Knowledge of the retail industry.
ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the location and nature of the business.
💰 Compensation & Benefits
Salary Range: Based on industry standards for entry-level to mid-level marketing roles in Germany, the estimated salary range is €35,000 to €50,000 per year.
Benefits:
- 30 vacation days per year.
- Well-being offers and employee support through partners Urban Sports Club & Fitness First, and pme Familienservice.
- Subsidies for various expenses, including food and public transportation, through the Belonio partner app.
- Training and individual development opportunities through the URW Academy.
- Ambitionate sustainability strategy "Better Places 2030" and diversity program "Be You at URW".
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Unibail-Rodamco-Westfield operates in the real estate industry, specifically focusing on retail property development, shopping center management, and investment.
Company Size: Unibail-Rodamco-Westfield is a large company with approximately 4,300 employees worldwide, providing a structured and professional work environment with ample opportunities for growth and development.
Founded: Unibail-Rodamco-Westfield was founded in 2018 through the merger of Unibail-Rodamco and Westfield Corporation.
Company Description:
- Unibail-Rodamco-Westfield is a global leader in the ownership, management, and development of high-quality retail real estate.
- The company operates 71 shopping centers in 12 countries, including 39 under the Westfield brand, with an annual footfall of over 900 million visitors.
- In Germany, Unibail-Rodamco-Westfield owns 19 shopping centers, with seven in its own portfolio.
- The company's total portfolio is valued at approximately €50 billion and consists mainly of retail properties.
Company Specialties:
- Retail property development and management.
- Shopping center management and investment.
- International operations and expansion.
- Property maintenance and works.
- Finance and control.
- Events and airport retail.
- Digital innovation and sustainability initiatives.
Company Website: www.urw.com
ASSUMPTION: Unibail-Rodamco-Westfield is a well-established company with a strong global presence and a commitment to sustainability and innovation in the retail real estate sector.
📊 Role Analysis
Career Level: This role is suitable for entry-level to mid-level marketing professionals seeking to gain experience in a dynamic and fast-paced environment.
Reporting Structure: The Marketing Analyst will report directly to the Center Manager and work closely with various internal teams and external partners.
Work Arrangement: This is an on-site position based at the Düsseldorf Arcaden shopping center in Düsseldorf, Germany.
Growth Opportunities:
- Progression to senior marketing roles within the company.
- Expansion of responsibilities and leadership opportunities as the company grows and evolves.
- Potential to work on international projects and gain global experience.
ASSUMPTION: This role offers excellent opportunities for professional growth and development within a large, international organization.
🌍 Location & Work Environment
Office Type: The primary work location is the Düsseldorf Arcaden shopping center in Düsseldorf, Germany.
Office Location(s): Düsseldorf Arcaden, Düsseldorf
Geographic Context:
- Düsseldorf is the capital city of the German state of North Rhine-Westphalia and is known for its vibrant arts, culture, and fashion scenes.
- The city is an important business and financial center, with a strong focus on the retail industry.
- Düsseldorf offers a high quality of life, with excellent educational opportunities, healthcare services, and recreational facilities.
Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 6:00 PM) with occasional flexibility for events and business trips.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's career portal.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and potential team members.
- Final decision and job offer.
Key Assessment Areas:
- Communication and interpersonal skills.
- Creativity and problem-solving abilities.
- Organizational skills and attention to detail.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the retail industry and the company's business model.
- Showcase your creativity and innovative thinking through specific examples or projects.
ATS Keywords: Marketing strategies, event planning, social media management, market analysis, budget management, communication, collaboration, administrative tasks, content creation, MS Office, graphic design
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current recruitment practices.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Social media platforms (Facebook, Instagram, LinkedIn).
- Event planning and management software (e.g., Eventbrite, Cvent).
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current technology stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity.
- Collaboration and teamwork.
- Sustainability and responsibility.
- Excellence and professionalism.
- Diversity, equity, and inclusion.
Work Style:
- Dynamic and fast-paced environment.
- Strong focus on collaboration and teamwork.
- Opportunities for professional growth and development.
- Flexible work arrangements for events and business trips.
Self-Assessment Questions:
- How do your personal values align with the company's core values?
- How do you approach working collaboratively with diverse teams and stakeholders?
- How do you balance multiple projects and tasks while maintaining a high level of organization and attention to detail?
ASSUMPTION: Unibail-Rodamco-Westfield values diversity, equity, and inclusion, and actively promotes a culture of respect and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and tasks simultaneously may be challenging for candidates new to the role or the industry.
- Working in a fast-paced environment may require strong time management and organizational skills.
- Collaborating with various internal teams and external partners may present communication and coordination challenges.
- Occasional flexibility for events and business trips may impact work-life balance.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing roles in the retail industry, this position offers a unique blend of strategic planning, creative execution, and operational management.
- Working for a large, international company provides opportunities for professional growth and development that may not be available in smaller organizations.
- This role offers a clear career path within the company, with opportunities for progression to senior marketing positions.
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's current needs and the candidate's areas of expertise.
📝 Sample Projects
- Developing and implementing a successful social media campaign to increase visitor frequency and engagement.
- Planning and executing a large-scale event or promotion to drive foot traffic and tenant sales.
- Conducting a comprehensive market analysis to identify trends and opportunities in the retail industry.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's overall marketing strategy and long-term goals?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to sustainability and responsibility in the retail industry?
ASSUMPTION: Asking thoughtful and informed questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's career portal.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your work, such as social media campaigns, event planning, or market analysis projects.
- Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.