🔹 Job Title: Manager, SEO
🔹 Company: Under Armour
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
Under Armour is seeking an experienced SEO Manager to drive and execute SEO strategy for their EMEA eCommerce operations. This role will be responsible for growing organic traffic across 10+ countries, optimizing website performance, and developing new SEO initiatives to meet aggressive growth targets. As a key member of the digital team, you'll collaborate across departments to integrate SEO best practices throughout the organization while managing both internal team members and external agency partnerships.
ASSUMPTION: Based on the job description mentioning "SEO Manager" and detailing responsibilities for "EMEA SEO," this appears to be a full-time position despite the job type not being explicitly stated in the original listing.
Education: Not specified
Experience: 5+ years in an SEO Lead role with retail/e-commerce or omni-channel experience
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Given this is a managerial position in SEO for a major global brand with 5+ years of experience required, compensation is likely competitive within the Amsterdam digital marketing landscape, but specific salary information is not provided in the listing.
Industry Position: Under Armour is a global leader in performance apparel, footwear, and accessories, competing with major sportswear brands like Nike and Adidas.
Company Size: Large, multinational corporation with global presence
Company Stage: Established enterprise with continued growth focus
ASSUMPTION: These insights are based on Under Armour's known market position as a major global athletic apparel brand. The listing mentions a "rapidly growing digital team" suggesting digital transformation initiatives are ongoing.
Career Level: Mid-to-senior level management position
Reporting Structure: Likely reports to a Director of Digital Marketing or similar
Team Size/Composition: Will lead an SEO team and coordinate with an external agency
Growth Opportunities: Potential advancement to Director-level positions in digital marketing
ASSUMPTION: The career level is determined by the requirement for 5+ years of experience and management responsibilities. The role mentions "lead and grow a diverse and multidisciplinary team" indicating team leadership responsibilities, though exact reporting structure isn't specified.
Office Type: Hybrid (minimum 2 days in office per week)
Geographic Context: Amsterdam is a major European business hub with a vibrant tech scene and international community
Work Schedule: 38-hour work week with flexible remote work options
Regional Considerations: Position requires residing within commuting distance of the Amsterdam office with no relocation assistance provided
ASSUMPTION: The job listing explicitly states the hybrid work arrangement and location requirements.
Typical Process: Initial screening, technical assessment of SEO skills, panel interviews with stakeholders from digital marketing and eCommerce teams
Key Assessment Areas: Technical SEO knowledge, analytical capabilities, leadership experience, communication skills, and strategic thinking
Application Tips: Highlight experience with technical SEO implementations, team leadership, agency management, and measurable organic growth results
ATS Keywords: SEO Manager, EMEA, eCommerce, technical SEO, analytics, Adobe Analytics, Google Search Console, Screaming Frog, hreflang, Schema markup, JSON-LD, JIRA, agile
ASSUMPTION: These insights are based on standard practices for hiring SEO management positions in enterprise environments and the specific requirements mentioned in the job posting.
ASSUMPTION: All tools listed above are explicitly mentioned in the job description as required skills or platforms the candidate will work with.
Company Values: Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality
Work Style: Fast-paced environment with changing priorities, requiring collaboration across multiple departments and regions
Self-Assessment:
ASSUMPTION: The company values are explicitly mentioned in the job posting. The work style assessment is based on descriptions of the role requiring handling "ambiguity and rapidly-changing priorities" in a "fast-paced environment."
ASSUMPTION: These challenges are inferred from the role description mentioning "rapidly changing priorities," managing websites across "10+ countries," and needing to coordinate across multiple teams and an external agency.
This role differs from standard SEO Manager positions in several ways:
ASSUMPTION: This comparison is based on typical SEO management roles in the industry and the specific regional and leadership elements emphasized in this job description.
ASSUMPTION: These sample projects are derived from the responsibilities listed in the job description and represent typical initiatives for an EMEA SEO Manager at an enterprise level.
ASSUMPTION: These questions are formulated based on the role description and would help candidates gain further insights into the position's scope and challenges.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.