Manager, Growth Marketing - NYC/San Francisco/Seattle

🚀 Job Overview

As a Senior Manager of Growth Marketing at Aircall, you will lead demand generation strategies that directly drive revenue growth for this rapidly expanding cloud communications platform. You'll be responsible for designing multi-channel marketing campaigns, implementing data-driven strategies, and collaborating across departments to achieve business objectives. This role combines strategic marketing expertise with tactical execution in a high-growth B2B SaaS environment.

ASSUMPTION: Though the job title appears as "Manager" in the listing headline but "Senior Manager" in the description, I've maintained both references as they appear in the original listing. The role appears to be senior based on the required 8+ years of experience.

📋 Key Responsibilities

• ✅ Develop and execute comprehensive demand generation strategies aligned with revenue goals
• ✅ Design and optimize multi-channel campaigns across email, social media, SEO, content, and events
• ✅ Leverage growth hacking techniques like sales plays and competitive campaigns
• ✅ Drive AI innovation for inbound and outbound lead generation with lead scoring and nurturing workflows
• ✅ Partner with sales, customer success, and regional teams to align marketing initiatives
• ✅ Utilize tools like Salesforce, HubSpot, and 6sense to manage Target Account Lists (TALs)
• ✅ Implement personalized outreach sequences and retargeting ads for high-priority accounts
• ✅ Develop and refine playbooks for account-based and lifecycle campaigns
• ✅ Monitor and analyze campaign performance metrics and report to senior leadership
• ✅ Collaborate with content teams to produce assets tailored to the buyer's journey
• ✅ Manage marketing automation and CRM tools for lead flow and attribution
• ✅ Create frameworks for Allbound campaigns combining inbound content and outbound outreach
• ✅ Standardize A/B test templates for emails, landing pages, and CTAs
• ✅ Collaborate with Ops/Data teams on automated dashboards for KPI tracking
• ✅ Work with operations teams on multi-channel data consolidation and analysis

🎯 Required Qualifications

Education: Not specified

Experience:

• 8+ years of experience in digital marketing, preferably in B2B SaaS or agency environments
• 5+ years managing marketing operations and implementing advanced technology stacks

Skills:

• Expertise in revenue marketing, ABM, intent data, and demand generation
• Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., GA4, Tableau)
• Strong skills in campaign design, A/B testing, and ROI optimization
• Experience with Salesforce, HubSpot, 6sense, Clearbit, ZoomInfo, and dynamic ad platforms
• Advanced proficiency in Excel/Google Sheets for reporting and analysis

ASSUMPTION: While no specific education requirements are mentioned, roles at this level typically require a bachelor's degree in marketing, business, or a related field. However, this is not stated in the original listing.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year

Benefits:

• Equity participation
• 100% covered medical, dental, and vision insurance
• 401k plan with company matching
• Unlimited PTO
• Wellness, internet, and childcare reimbursements
• Generous parental leave policy

Industry Comparison: The salary range is competitive for growth marketing management roles in major tech hubs like New York, San Francisco, and Seattle, aligning with industry standards for similar positions with 8+ years of experience.

ASSUMPTION: The industry comparison is based on current market rates for similar roles in these high-cost tech hub cities.

🔍 Company Context

Industry Position: Aircall is a cloud communications platform focused on phone systems for businesses, with over 20,000 customers globally. The company has secured over $220 million in investment since 2015, positioning it as a well-funded, growth-stage player in the business communications space.

Company Size: Mid-sized, growth-stage technology company

Company Stage: Growth-stage with significant funding and international presence across Paris, New York, San Francisco, Sydney, Madrid, London, and Berlin

ASSUMPTION: Company size is inferred based on the funding amount, customer base, and global office presence. Exact employee count is not provided in the original listing.

📊 Role Analysis

Career Level: Senior management

Reporting Structure: Not specified, likely reports to a marketing director or VP

Team Size/Composition: Not specified

Growth Opportunities: Potential to shape impactful campaigns, experiment with cutting-edge tools, and drive measurable results within a collaborative and innovative environment. The company's growth trajectory suggests opportunities for advancement into higher marketing leadership roles.

ASSUMPTION: Career level is determined by the required 8+ years of experience and "Senior Manager" title mentioned in the description. Reporting structure is not specified but typical for this level of role. Growth opportunities are implied by the company's funding and expansion.

🌍 Location & Work Environment

Office Type: Hybrid (explicitly stated in the job description)

Geographic Context: Position is available in three major tech hubs - New York, San Francisco, and Seattle. All three cities offer vibrant tech ecosystems but come with high costs of living.

Work Schedule: Not specified, likely standard business hours with flexibility

Regional Considerations: Each location has its own unique tech community and culture. New York offers a diverse business environment with strong financial and media sectors. San Francisco is the heart of the tech industry with unparalleled networking opportunities. Seattle has a strong tech presence dominated by Amazon and Microsoft, with a more balanced cost of living compared to San Francisco.

ASSUMPTION: Work schedule is assumed to be standard business hours with flexibility based on typical practices in tech marketing roles. The regional insights are based on general knowledge of these tech hubs.

💼 Interview & Application Insights

Typical Process: For senior marketing roles at growth-stage tech companies, expect multiple rounds including initial screening, panel interviews with marketing team members, cross-functional interviews with sales and product teams, and possibly a strategic marketing presentation or case study.

Key Assessment Areas: Strategic thinking, campaign execution track record, analytical capabilities, cross-functional collaboration skills, and proficiency with marketing technology stack.

Application Tips: Highlight quantifiable results from previous demand generation campaigns, showcase experience with the specific marketing tools mentioned (Salesforce, HubSpot, 6sense), and demonstrate knowledge of account-based marketing approaches.

ATS Keywords: Demand generation, ABM, revenue marketing, growth marketing, marketing automation, lead nurturing, multi-channel campaigns, Salesforce, HubSpot, 6sense, B2B SaaS, campaign optimization, growth hacking

ASSUMPTION: These insights are based on industry standards for similar roles and companies, not specifically confirmed by Aircall.

🛠️ Tools & Technologies

Explicitly mentioned:

• CRM: Salesforce
• Marketing Automation: HubSpot
• Intent Data: 6sense
• Data Enrichment: Clearbit, ZoomInfo
• Analytics: GA4, Tableau
• Data Warehouse: Snowflake
• Data Integration: Segment
• Automation: Zapier
• Reporting: Excel/Google Sheets

ASSUMPTION: Proficiency with email marketing platforms, social media management tools, and SEO tools would likely be expected given the role responsibilities, though specific platforms aren't named in the listing.

👔 Cultural Fit Considerations

Company Values: Based on the listing, Aircall values authentic human connections, diversity, equity and inclusion, voices being valued, collaboration, and innovation. There's an emphasis on "builder mentality" and those who "dare to be bold and seek responsibility."

Work Style: Collaborative, entrepreneurial, fast-learning environment with a strong team spirit. The company embraces a cosmopolitan mindset with 45+ nationalities represented and values work-life balance.

Self-Assessment:

• Do you thrive in fast-paced growth environments where you can shape strategy?
• Are you comfortable balancing strategic thinking with hands-on execution?
• Do you enjoy cross-functional collaboration and building relationships across departments?
• Are you data-driven but also creative in your marketing approach?
• Do you value diversity and bring an inclusive mindset to your work?

ASSUMPTION: Cultural elements are inferred from explicit statements in the company description and DE&I statement, though specific day-to-day cultural aspects may vary.

⚠️ Potential Challenges

• The role spans multiple marketing disciplines and technologies, requiring a broad skill set
• Balancing strategic planning with hands-on execution across numerous channels
• Coordinating with multiple stakeholders across global offices and departments
• Meeting revenue goals in a competitive B2B SaaS landscape
• Managing the integration of AI into marketing practices, which may be evolving rapidly

ASSUMPTION: These challenges are inferred from the broad scope of responsibilities and the company's growth trajectory. Individual experiences may vary based on the specific team structure and resources available.

📈 Similar Roles Comparison

This role combines elements of several specialized marketing positions:

• Demand Generation Manager: This role has a stronger emphasis on cross-channel campaign execution compared to pure demand gen roles that might focus more narrowly on lead acquisition.
• ABM Manager: While incorporating account-based marketing, this position has broader responsibilities beyond ABM-specific strategies.
• Marketing Operations Manager: Includes marketing operations elements but with greater focus on campaign strategy and execution rather than purely operational aspects.
• Growth Marketing Director: Similar strategic focus but positioned at the manager/senior manager level rather than director level.

ASSUMPTION: This comparison is based on standard industry role definitions and may vary by company and industry context.

📝 Sample Projects

• Designing and implementing an integrated multi-channel ABM campaign targeting high-value accounts in a specific industry vertical
• Building and optimizing automated lead scoring and nurturing workflows that integrate CRM data with marketing automation
• Developing and documenting growth marketing playbooks for the global marketing team to ensure consistent execution
• Creating a comprehensive dashboard that tracks marketing KPIs across channels with attribution modeling
• Conducting A/B testing programs across email campaigns, landing pages, and ad creative to optimize conversion rates

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and common initiatives for similar roles in B2B SaaS companies.

❓ Key Questions to Ask During Interview

• What are the primary growth objectives for the marketing team over the next 12-18 months?
• How does marketing collaborate with sales on target account strategies and lead handoff processes?
• How do you measure the success of demand generation efforts, and what attribution models are currently in use?
• What is the current state of the marketing technology stack, and are there plans for new implementations or migrations?
• How has the integration of AI into marketing strategies progressed, and what are the key priorities in this area?
• What are the biggest challenges the marketing team is currently facing in reaching its revenue objectives?

ASSUMPTION: These questions are suggested based on the role description and typical concerns for senior marketing positions. Candidates should adapt these based on their specific interests and the flow of the interview.