Manager - Customer Marketing

📌 Core Information

🔹 Job Title: Manager - Customer Marketing

🔹 Company: Piramal

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading customer marketing initiatives for supermarket (SM) and modern trade (MT) channels
• Collaborating with sales, trade marketing, and retail teams to develop customer-focused marketing strategies
• Executing customized marketing programs and promotions to drive sales and improve brand presence
• Fostering strong retail relationships and enhancing customer engagement

ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of the retail sector to succeed.

📋 Key Responsibilities

✅ Lead customer marketing initiatives within the Sales Development team, focusing on supermarket (SM) and modern trade (MT) channels

✅ Collaborate with sales, trade marketing, and retail teams to develop and execute customer-focused marketing strategies that drive sales, improve brand engagement, and enhance brand presence

✅ Design and execute customized marketing programs and promotions tailored to drive business growth and foster strong retail relationships

✅ Monitor and analyze program performance, and provide regular updates to stakeholders

✅ Manage retail partnerships, promotional planning, and performance analysis in the retail sector

ASSUMPTION: This role involves a high degree of collaboration, strategic planning, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, or related field. (Master’s degree preferred)

Experience: Minimum of 7-10 years of experience in customer marketing or sales development, with a focus on supermarket and modern trade channels

Required Skills:

• Proven experience in designing and executing customer marketing strategies that drive retail sales, improve brand visibility, and enhance customer loyalty
• Strong experience in working cross-functionally with sales, trade marketing, and brand teams to achieve growth objectives
• Excellent communication, presentation, and interpersonal skills
• Strong analytical and problem-solving skills
• Fluency in English

Preferred Skills:

• Certification or training in customer marketing, retail marketing, or related fields
• Experience in managing teams

ASSUMPTION: Candidates with experience in the pharmaceutical industry or related sectors may have an advantage in understanding the company's products and market.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a mid-level marketing manager in Mumbai)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee stock purchase plan
• Generous leave policy
• Employee discounts on Piramal products

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Piramal is a leading diversified Non-Banking Financial Company (NBFC) with a presence across retail lending, wholesale lending, and fund-based platforms. It has investments and assets worth ~$10 billion.

Company Size: Piramal has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Piramal was founded in 1980 and has since grown into a flagship company under the Piramal Group.

Company Description:

• Piramal offers innovative financial solutions catering to the needs of varied industry verticals
• The company has a strong focus on technology and artificial intelligence (AI)
• Piramal is committed to serving the under-served and unserved people of the 'Bharat' market

Company Specialties:

• Retail lending
• Wholesale lending
• Fund-based platforms

Company Website: piramal.com

ASSUMPTION: Piramal's focus on technology and AI may provide opportunities for candidates interested in digital marketing or data-driven strategies.

📊 Role Analysis

Career Level: Mid-level management position with potential for growth within the marketing department or the broader organization

Reporting Structure: This role reports directly to the Head of Sales Development

Work Arrangement: Primarily on-site, with flexibility for occasional remote work

Growth Opportunities:

• Potential to lead a team or manage multiple projects in the future
• Opportunities to work on diverse marketing campaigns across various channels
• Possibility to gain exposure to different aspects of the business, such as sales or product development

ASSUMPTION: Success in this role may open up opportunities for candidates to take on more significant responsibilities or move into different areas of the business.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open-plan and private workspaces

Office Location(s): Piramal's headquarters is located in Mumbai, with additional offices in other major cities across India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India
• The city offers a vibrant cultural scene, diverse food options, and numerous recreational activities
• Mumbai has a tropical wet and dry climate, with warm weather year-round

Work Schedule: Standard office hours with flexibility for occasional remote work, as needed

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to balance work and personal commitments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with senior leadership

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Cross-functional collaboration and communication skills
• Understanding of the retail sector and customer marketing strategies
• Cultural fit and alignment with Piramal's values

Application Tips:

• Highlight relevant experience and achievements in customer marketing or related fields
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Research Piramal's company culture and values to demonstrate your fit during the interview

ATS Keywords: Customer Marketing, Sales Development, Retail Marketing, Brand Visibility, Customer Engagement, Promotional Planning, Performance Analysis, Cross-Functional Collaboration, Retail Partnerships, Business Growth, Marketing Strategies, Brand Presence, Customer Loyalty, Team Collaboration, Sales Strategies, Market Analysis

ASSUMPTION: Piramal's application process may include assessments or case studies to evaluate candidates' problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer-centricity
• Excellence
• Collaboration
• Innovation

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you manage your time effectively?
• Are you comfortable working cross-functionally with various teams to achieve common goals?
• Do you have a strong understanding of the retail sector and customer marketing strategies?
• Are you aligned with Piramal's company values and culture?

ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Piramal's values will have a better chance of success in the interview process and in the role.

⚠️ Potential Challenges

• Managing multiple stakeholders with varying priorities and expectations
• Balancing short-term project demands with long-term strategic planning
• Adapting to a dynamic and fast-paced work environment
• Working in a competitive market with limited resources

ASSUMPTION: Candidates should be prepared to navigate a complex and fast-paced work environment, with a focus on prioritization, time management, and adaptability.

📈 Similar Roles Comparison

• Compared to other mid-level marketing manager roles, this position offers a unique focus on the retail sector and customer marketing strategies
• Piramal's company culture emphasizes innovation and data-driven decision making, which may appeal to candidates interested in digital marketing or analytics
• This role provides opportunities for growth and exposure to different aspects of the business, setting it apart from more specialized marketing positions

ASSUMPTION: Candidates should research similar roles in the retail and financial services sectors to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive sales in a specific retail channel
• Analyzing customer data to identify trends and opportunities for improving customer engagement and loyalty
• Collaborating with the sales team to create co-branded marketing materials and promotions

ASSUMPTION: Candidates should be prepared to discuss their experience with relevant marketing projects and provide examples of their impact during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales or product development?
• What opportunities are there for professional growth and development within the marketing department or the broader organization?
• How does Piramal support work-life balance for its employees?
• What are the most significant challenges facing the company or this role in the near future?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Piramal Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Research Piramal's company culture and values to demonstrate your fit during the interview
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.