🔹 Job Title: Local SEO Assistant
🔹 Company: Barceló Hotel Group
🔹 Location: Spain
🔹 Job Type: Full-time (Permanent Contract)
🔹 Category: 🔍 SEO & Content Marketing
As a Local SEO Assistant at Barceló Hotel Group, you will be responsible for increasing traffic volume through local directories such as Google My Business, Apple Maps, and Bing Places using the Uberall local marketing platform. You will manage the digital presence of Barceló's 270+ hotels across 24 countries, ensuring optimal visibility and engagement across all local search platforms. This role directly impacts the company's digital marketing success and contributes to strengthening Barceló's position as one of the top 30 hotel chains worldwide.
ASSUMPTION: Based on the job description mentioning "incrementar el volumen de tráfico captado a través de directorios," the primary purpose of this role is to drive traffic and visibility through local search directories.
Education: Degree in Marketing, Business Administration, Economics, or Tourism
Experience: Not specifically stated, but experience with SEO and local business profiles is valued
Skills:
ASSUMPTION: While the job posting doesn't specify years of experience, the nature of the responsibilities suggests this is likely an entry to mid-level position requiring some previous experience with SEO or digital marketing tools.
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is competitive within the hospitality industry, with the hotel discounts being particularly valuable for those who enjoy travel. The hybrid work model is progressive for the hospitality sector.
ASSUMPTION: Salary is likely competitive for the Spanish market in the hospitality industry for an SEO specialist position, though specific figures aren't provided.
Industry Position: Barceló Hotel Group is the 2nd largest hotel chain in Spain and among the top 30 worldwide in terms of room count. The company operates 270 urban and resort hotels with 4 and 5 stars, totaling over 60,000 rooms across 24 countries. The company has been recognized as the "Best Hotel Management Company in the World" at the World Travel Awards.
Company Size: Large enterprise with significant international presence
Company Stage: Established family-owned business founded in 1931 (over 90 years old) with proven growth trajectory
ASSUMPTION: As a major hotel chain with 270 properties, Barceló likely has a substantial corporate structure and well-established processes for digital marketing initiatives.
Career Level: Entry to Mid-level position
Reporting Structure: Likely reports to the SEO Specialist, as mentioned in the collaboration requirements
Team Size/Composition: Part of a larger digital marketing department with specialized teams for different channels
Growth Opportunities: The company explicitly mentions "real possibility of growth" as well as career plans in different areas of the company, suggesting vertical and horizontal mobility
ASSUMPTION: Based on the reporting relationship with the SEO Specialist and the assistant title, this appears to be a supporting role with potential to grow into more strategic positions within the digital marketing organization.
Office Type: Hybrid model (mentioned as "modelo híbrido de trabajo")
Geographic Context: Based in Spain, likely at a corporate headquarters or regional office
Work Schedule: Flexible hours mentioned as part of "Smart Working"
Regional Considerations: Spain has strong worker protections and work-life balance culture, which aligns with the benefits mentioned
ASSUMPTION: While the specific city isn't mentioned, Barceló Group originated in Mallorca, but likely has corporate offices in major Spanish cities such as Madrid or Barcelona where this position might be based.
Typical Process: For hospitality and digital marketing roles in Spain, typical interview processes include initial screening, technical assessment of SEO knowledge, and cultural fit evaluation
Key Assessment Areas: SEO expertise, familiarity with local directory management, analytical capabilities, English language proficiency, and collaborative skills
Application Tips: Highlight any experience with Google My Business, Apple Maps, or other local directories. Showcase analytical skills and knowledge of SEO KPIs. Emphasize language skills, especially English.
ATS Keywords: SEO, Local SEO, Google My Business, Apple Maps, Uberall, KPI reporting, digital marketing, web analytics, Google Analytics, Google Search Console, multilingual
ASSUMPTION: These insights are based on standard practices in the hospitality and digital marketing industries in Spain, as specific interview processes are not detailed in the job listing.
ASSUMPTION: Based on industry standards, the role likely also involves familiarity with SEO analytics tools, social listening platforms, and content management systems, though these aren't explicitly mentioned.
Company Values: Family-owned business with emphasis on guest satisfaction, team well-being, and sustainable improvement. The company also emphasizes its Barceló Responsible corporate responsibility initiative.
Work Style: Collaborative environment with cross-departmental cooperation and team-based approach. Flexible working arrangements suggest trust in employees.
Self-Assessment: Consider whether you enjoy:
ASSUMPTION: Based on the mention of "buen ambiente laboral y compañerismo" (good work environment and camaraderie), the company seems to value positive interpersonal relationships and teamwork.
ASSUMPTION: These potential challenges are inferred from the responsibilities listed and the scale of the company's operations across multiple countries and brands.
This Local SEO Assistant role focuses specifically on directory management and local search visibility, which differs from:
The role is more specialized than a general marketing assistant but offers exposure to both tactical execution and strategic planning in the local SEO domain.
ASSUMPTION: This comparison is based on standard digital marketing role definitions in the hospitality industry.
ASSUMPTION: These projects are illustrative examples based on the responsibilities described in the job listing and common local SEO activities.
ASSUMPTION: These questions are suggested based on the role description and would demonstrate your understanding of local SEO challenges and interest in the company's approach.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.