Lifecycle Marketing Manager (Contractor)

## 📌 Core Information 🔹 **Job Title:** Lifecycle Marketing Manager (Contractor) 🔹 **Company:** MyFitnessPal 🔹 **Location:** Austin, Texas, United States 🔹 **Job Type:** Contract 🔹 **Category:** 🎯 CRM & Loyalty Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview The MyFitnessPal team is seeking a Lifecycle Marketing Manager responsible for driving user conversion from trial to Premium subscription. This is a strategic and hands-on role focused on developing and implementing lifecycle campaigns that engage trial users and convert them into paid subscribers. The Lifecycle Marketing Manager will leverage multi-channel CRM strategies across email, push notifications, in-app messaging, and other channels to enhance the user experience and increase Premium conversions. **ASSUMPTION:** The Lifecycle Marketing Manager role is a contract position, which is common for specialized marketing functions in the technology industry. --- ### 📋 Key Responsibilities ✅ Develop and execute a multi-channel onboarding and engagement strategy focused on converting trial users into Premium subscribers. ✅ Manage and optimize marketing automation workflows to ensure timely and relevant communications with trial users. ✅ Analyze customer data to identify trends, segmentation opportunities, and areas for improvement in the trial-to-subscription journey. ✅ Develop and run A/B and multivariate tests to optimize messaging, timing, and channel effectiveness for trial conversions. ✅ Monitor key performance indicators such as conversion rates, engagement rates, and churn, and use insights to drive iterative improvements. ✅ Collaborate with Creative, Product, Engineering, Analytics, Brand, Product Marketing, and Content teams to align lifecycle marketing efforts with business goals and product enhancements. ✅ Report on campaign performance and provide actionable insights to improve trial conversion rates. **ASSUMPTION:** The Lifecycle Marketing Manager will be expected to work cross-functionally with various teams to drive user conversion and subscription growth, which is a common requirement for this type of role. --- ### 🎯 Required Qualifications **Education:** Not specified **Experience:** 3-5 years of experience in lifecycle marketing, CRM, or email marketing, with a focus on user engagement and conversion. **Skills:** - Experience in mobile app lifecycle marketing, preferably within a subscription-based business model. - Hands-on experience with CRM/marketing automation tools (e.g., Braze, Iterable, Salesforce, Klayvio). Experience with Braze is required. - Strong analytical skills with experience using reporting platforms such as Amplitude, Looker, Tableau, and Google Analytics. - Experience developing and executing segmentation and personalization strategies to drive user behavior. - Technical understanding of email and push notification marketing, including webhooks, APIs, liquid logic, and automation workflows. - Ability to manage multiple projects and collaborate cross-functionally to execute campaigns effectively. - Strong communication skills with the ability to present insights and recommendations to stakeholders. - A/B testing experience and knowledge of experimentation methodologies. - Self-starter with the ability to work independently while aligning with broader marketing and business goals. - Basic knowledge of HTML and CSS for troubleshooting email templates is a plus. - Experience working in a fast-paced, data-driven environment with a focus on results. **ASSUMPTION:** The required qualifications focus on specific marketing and technical skills needed to succeed in this role, which is typical for a Lifecycle Marketing Manager position. --- ### 💰 Compensation & Benefits **Salary Range:** $50.00/hour **Benefits:** Not specified **Industry Comparison:** The hourly rate of $50 is within the typical range for a Lifecycle Marketing Manager contract role in the technology industry in Austin, Texas, based on data from industry salary surveys. **ASSUMPTION:** The hourly rate provided is a reasonable assumption for a contract Lifecycle Marketing Manager position in the Austin, Texas technology market, given the required qualifications and responsibilities. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** MyFitnessPal is a leading mobile health and fitness application, providing users with tools to track their diet, exercise, and overall wellness. **Company Size:** Not specified **Company Stage:** Established growth-stage company **ASSUMPTION:** Based on the nature of the role and the company's positioning as a leading health and fitness app, MyFitnessPal is likely an established, growth-stage technology company in the consumer health and wellness space. --- ### 📊 Role Analysis **Career Level:** Mid-level **Reporting Structure:** The Lifecycle Marketing Manager will collaborate closely with cross-functional teams, including Product, Creative, Engineering, Analytics, Brand, Product Marketing, and Content. **Team Size/Composition:** Not specified **Growth Opportunities:** Successful performance in this contract role could lead to future full-time opportunities or career advancement within the company's marketing team. **ASSUMPTION:** The Lifecycle Marketing Manager role is a mid-level position based on the required 3-5 years of experience and the expectation to work cross-functionally with various teams. --- ### 🌍 Location & Work Environment **Office Type:** Not specified, but likely a hybrid or remote work arrangement given the location in Austin, Texas. **Geographic Context:** Austin, Texas is a thriving technology hub with a growing startup ecosystem and skilled talent pool. The cost of living is relatively high compared to the national average. **Work Schedule:** Not specified, but typical for a contract role. **Regional Considerations:** Austin is known for its vibrant culture, outdoor activities, and strong technology community, which may appeal to candidates seeking a work-life balance. **ASSUMPTION:** Given the location in Austin, Texas and the contract nature of the role, the work environment is likely to be hybrid or remote, allowing for flexibility. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process for a Lifecycle Marketing Manager role typically includes a phone/video screening, 1-2 in-person or virtual interviews, and possibly a skills assessment or portfolio review. **Key Assessment Areas:** Employers will likely evaluate the candidate's experience in lifecycle marketing and CRM, analytical skills, ability to drive user engagement and conversion, cross-functional collaboration, and data-driven decision-making. **Application Tips:** Applicants should highlight their relevant experience in mobile app lifecycle marketing, subscription-based business models, and CRM/marketing automation tools. They should also demonstrate their analytical skills, testing methodologies, and ability to work effectively with cross-functional teams. **ATS Keywords:** Lifecycle marketing, CRM, email marketing, user engagement, conversion optimization, marketing automation, Braze, Amplitude, Looker, A/B testing, segmentation, personalization. **ASSUMPTION:** The typical interview process and assessment areas are based on industry standards for a Lifecycle Marketing Manager role, although the specific steps may vary by employer. --- ### 🛠️ Tools & Technologies - CRM/marketing automation tools (e.g., Braze, Iterable, Salesforce, Klayvio) - Reporting platforms (e.g., Amplitude, Looker, Tableau, Google Analytics) - Email and push notification marketing tools - A/B testing and experimentation platforms **ASSUMPTION:** The tools and technologies listed are commonly used in lifecycle marketing and CRM roles, although the specific platforms may differ based on the company's tech stack. --- ### 👔 Cultural Fit Considerations **Company Values:** As a leading health and fitness app, MyFitnessPal likely values innovation, user-centricity, data-driven decision-making, and cross-functional collaboration. **Work Style:** The fast-paced, data-driven environment suggests a culture that values adaptability, proactivity, and a results-oriented approach. **Self-Assessment:** Applicants should consider whether they thrive in a dynamic, fast-paced setting, enjoy working across teams, and are passionate about driving user engagement and subscription growth. **ASSUMPTION:** The company culture and work style are inferred based on the job description and the typical characteristics of a successful Lifecycle Marketing Manager in the technology industry. --- ### ⚠️ Potential Challenges The Lifecycle Marketing Manager role may involve managing multiple projects simultaneously, coordinating with various stakeholders, and navigating the complexities of a subscription-based business model. The contract nature of the position may also require adaptability and a willingness to work within a defined timeline. **ASSUMPTION:** These potential challenges are based on the responsibilities and requirements outlined in the job description, which are common for a Lifecycle Marketing Manager role. --- ### 📈 Similar Roles Comparison The Lifecycle Marketing Manager role at MyFitnessPal is similar to other CRM, retention, or subscription growth positions in the technology industry, particularly within consumer-facing mobile applications or SaaS platforms. These roles typically focus on driving user engagement, conversion, and loyalty through targeted, data-driven marketing strategies. **ASSUMPTION:** Comparing this role to similar positions in the technology industry is a reasonable approach, as the responsibilities and required skills are likely to be comparable. --- ### 📝 Sample Projects - Develop and execute a comprehensive onboarding and nurturing campaign to convert trial users into Premium subscribers - Analyze user segmentation data to identify high-value target audiences and personalize messaging and offers - Collaborate with the Product team to optimize the trial experience and test new features that drive conversion - Implement and optimize marketing automation workflows to ensure timely and relevant communications with users - Conduct A/B and multivariate tests to continuously improve the effectiveness of lifecycle campaigns **ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are representative of the work a Lifecycle Marketing Manager may undertake. --- ### ❓ Key Questions to Ask During Interview 1. Can you provide more details about the current state of the trial-to-subscription conversion funnel and any identified pain points or opportunities? 2. How does the Lifecycle Marketing Manager role collaborate with the Product, Analytics, and other cross-functional teams to drive user engagement and conversion? 3. What are the primary KPIs and success metrics used to measure the performance and impact of the Lifecycle Marketing campaigns? 4. Can you share any insights into MyFitnessPal's long-term roadmap and how this contract role fits into the broader marketing and growth strategy? 5. What tools and technologies are currently being used for marketing automation, customer segmentation, and campaign optimization? 6. How does the company approach work-life balance and professional development for contract employees? **ASSUMPTION:** These questions are designed to help the candidate better understand the context, goals, and expectations of the role, as well as the company's culture and growth plans. They are typical for a Lifecycle Marketing Manager position, but may need to be adapted based on the specific interview. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To apply for the Lifecycle Marketing Manager (Contractor) role at MyFitnessPal, we recommend the following steps: 1. Carefully review the job description and requirements to ensure you meet the necessary qualifications. 2. Tailor your resume and cover letter to highlight your relevant experience in lifecycle marketing, CRM, and user engagement within a subscription-based business model. 3. Be prepared to discuss your analytical skills, experience with marketing automation tools (especially Braze), and ability to drive data-driven campaigns and optimization. 4. Research the company and the Austin, Texas technology ecosystem to demonstrate your understanding of the market and culture. 5. Reach out to your professional network to see if anyone has insights or connections that could help with the application process. 6. Check the MyFitnessPal careers page or reach out directly to the hiring manager to submit your application. 7. Follow up promptly on any communication from the employer and be ready to participate in the typical interview process for a Lifecycle Marketing Manager role. Good luck with your application!