Lifecycle Marketing Lead
Nourish📌 Core Information
🔹 Job Title: Lifecycle Marketing Lead
🔹 Company: Nourish
🔹 Location: New York, United States (Remote option available)
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing
📌 Essential Job Details
🚀 Job Overview
As the Lifecycle Marketing Lead at Nourish, you'll be responsible for developing and implementing comprehensive marketing strategies across the entire patient journey. You'll build email and SMS programs from scratch to drive business growth, improve patient retention, and increase customer lifetime value. This strategic role reports directly to the Director of Growth Marketing and will be instrumental in executing Nourish's growth roadmap in the food-as-medicine space.
📋 Key Responsibilities
✅ Develop and own Nourish's Lifecycle Marketing strategy for conversion, retention, and reactivation across email, SMS, and other channels
✅ Design and execute end-to-end email and SMS campaigns, including technical data setup, content creation, testing, and performance measurement
✅ Define key lifecycle metrics and set clear goals aligned with business priorities
✅ Lead customer segmentation strategy across the full patient journey, including analysis and research
✅ Collaborate with Marketing, Product, Engineering, and other teams to align lifecycle efforts with cross-functional business initiatives
🎯 Required Qualifications
Education: Not specified
Experience: 6-8 years of direct experience in Lifecycle Marketing, health/medical experience highly preferred
Skills:
- Hands-on experience building email and SMS campaigns (experience with customer.io and SendGrid preferred)
- Proven track record improving key marketing metrics including conversion rate, churn, and customer LTV
- Experience managing designers and email coders
- Ability to work with engineering teams on data integrations
- Strong data analysis and customer research skills
- Full-funnel marketing expertise
- Excellent operational skills with attention to detail
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not directly specified in job posting, but the company mentions having a dedicated "Compensation & Benefits" page
Industry Comparison: Not specified
ASSUMPTION: Based on the company's venture funding ($44M+ raised) and growth stage, compensation is likely competitive for the healthcare technology sector in the New York market for a senior marketing role requiring 6-8 years of specialized experience.
📌 Applicant Insights
🔍 Company Context
Industry Position: Nourish is a funded healthcare technology company in the "food as medicine" space, connecting patients with registered dietitians, meal delivery, and a comprehensive wellness app, all covered by health insurance.
Company Size: Growth-stage startup with thousands of dietitians and hundreds of thousands of patients on the platform
Company Stage: Venture-backed startup that has raised over $44M from top-tier VCs including Index Ventures, Thrive Capital, Maverick Ventures, Y Combinator, and Box Group
Market Presence: Live in all 50 states, with partnerships with national health insurance companies and provider groups
📊 Role Analysis
Career Level: Senior individual contributor role with strategic ownership
Reporting Structure: Reports to the Director of Growth Marketing
Team Size/Composition: Not specified
Growth Opportunities: Significant impact potential in a rapidly scaling healthcare technology company with recent Series A funding
ASSUMPTION: Given the company's growth trajectory and recent $35M Series A funding, this role likely offers opportunities for career advancement as the marketing team expands, potentially into director-level positions or team leadership roles.
🌍 Location & Work Environment
Office Type: Full-time role open to NYC or remote candidates (NYC preferred)
Geographic Context: New York is a major healthcare and technology hub with a high concentration of health tech startups
Work Schedule: Not specified
Regional Considerations: New York offers networking opportunities with other healthcare technology professionals and investors
💼 Interview & Application Insights
Typical Process: For senior marketing roles at venture-backed healthcare startups, expect multiple rounds including initial screening, role-specific interviews, marketing strategy discussions, and team fit evaluation
Key Assessment Areas: Lifecycle marketing expertise, data-driven decision making, campaign performance history, collaborative skills, mission alignment
Application Tips: Highlight specific metrics improved through your lifecycle marketing efforts, showcase experience with customer segmentation, and demonstrate understanding of the healthcare space
ATS Keywords: Lifecycle marketing, patient journey, email marketing, SMS campaigns, customer.io, SendGrid, customer segmentation, retention strategies, A/B testing, healthcare marketing, telehealth
ASSUMPTION: These interview insights are based on standard practices for similar roles in healthcare technology companies and may vary from Nourish's specific process.
🛠️ Tools & Technologies
The job listing specifically mentions:
- Customer.io (preferred)
- SendGrid (preferred)
- Mobile app platforms
ASSUMPTION: Other tools typically used in lifecycle marketing roles may include analytics platforms (Google Analytics, Mixpanel, Amplitude), CRM systems, A/B testing tools, and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values: Mission-driven organization focused on improving health through nutrition, with values centered around patient care and healthcare innovation
Work Style: The listing suggests a data-obsessed, autonomous culture that values ownership, operational excellence, and patient-first thinking
Self-Assessment: Candidates should consider:
- Do you thrive in autonomous roles with high ownership?
- Are you passionate about nutrition's role in healthcare?
- Do you enjoy building marketing programs from the ground up?
- Are you comfortable balancing strategy with hands-on execution?
⚠️ Potential Challenges
The role description suggests some potential challenges:
- Building email and SMS programs "from scratch" indicates significant program development work
- Working across the full patient journey (conversion, retention, reactivation) requires broad expertise
- Coordinating with multiple stakeholders across Marketing, Product, and Engineering teams
- Balancing high-level strategy with hands-on campaign building and execution
ASSUMPTION: These challenges are based on the job responsibilities described and are common in growth-stage startups where marketing infrastructure may still be developing.
📈 Similar Roles Comparison
This Lifecycle Marketing Lead role differs from similar positions in several ways:
- Compared to CRM Manager roles: More strategic with broader ownership across the full customer lifecycle
- Compared to Email Marketing Manager roles: Encompasses multiple channels (email, SMS, etc.) and focuses on the entire customer journey
- Compared to Growth Marketing Manager roles: More specialized focus on lifecycle touchpoints rather than acquisition channels
- Healthcare context: Requires understanding patient needs and healthcare compliance considerations not present in consumer product marketing
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities described in the listing.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Designing a comprehensive onboarding email sequence to increase patient activation rates
- Creating segmented retention campaigns for patients with different health conditions
- Building and testing win-back campaigns for lapsed users
- Developing a customer segmentation framework based on patient behavior and engagement patterns
- Implementing A/B testing framework to optimize message content and timing
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common lifecycle marketing initiatives.
❓ Key Questions to Ask During Interview
- What are the current lifecycle touchpoints with patients, and which areas present the biggest opportunities for improvement?
- How does the company measure success for lifecycle marketing initiatives?
- Can you share more about the collaboration process between Marketing, Product, and Engineering teams?
- What are the unique challenges of marketing to patients with different health conditions?
- How has the recent Series A funding impacted the company's growth strategy and priorities for this role?
- What is the current state of customer data and segmentation capabilities?
ASSUMPTION: These questions are suggested based on the role description and may need to be adapted for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research Nourish thoroughly: Visit their website, read their TechCrunch coverage, and understand their Series A announcement
- Tailor your resume: Highlight lifecycle marketing experience, especially in healthcare if applicable, and include relevant keywords like customer.io, SendGrid, and patient journey
- Prepare portfolio examples: Compile metrics and examples from previous email/SMS campaigns that show measurable improvements in conversion, retention, or reactivation
- Network: If possible, connect with current Nourish employees on LinkedIn to gain insights into company culture
- Familiarize yourself with nutrition-focused healthcare: Understand the basics of how dietary interventions impact various health conditions mentioned (diabetes, eating disorders, kidney disease, etc.)
- Review the links: The job listing includes several links to company pages about mission, values, compensation, and work style – these provide valuable context