🔹 Job Title: Lifecycle Marketing
🔹 Company: Heard
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing
Heard is looking for an experienced Lifecycle Marketer to develop and optimize customer communication strategies across email, SMS, and push notifications. In this role, you'll create data-driven, personalized experiences that drive engagement and retention while working closely with various teams to convert prospects to marketing qualified leads (MQLs) and support sales conversion efforts.
ASSUMPTION: Based on the listing mentioning $100-$125 a year, I believe this is a typo and likely means $100,000-$125,000 per year, which would be consistent with market rates for this type of specialized marketing role.
✅ Manage all engagement and nurture campaigns in Customer.io, including segmentation strategy, cadence optimization, and lead management
✅ Partner with growth teams to target high-value prospects and develop compelling messaging that guides leads through the lifecycle
✅ Support strategic initiatives including product launches, partnership activities, webinars, and co-branded marketing efforts
✅ Develop and optimize targeted nurture sequences for different therapist specialties and behavior-based campaigns
✅ Generate data-driven hypotheses to continuously optimize lifecycle campaigns and communications
✅ Support the customer engagement team with onboarding and re-engagement campaigns focused on retention
✅ Monitor and improve key email metrics through consistent A/B testing of campaign elements
Education: Not specified
Experience: 2-4 years of experience developing end-to-end lifecycle campaigns
Skills:
ASSUMPTION: While no specific educational requirements are listed, roles of this nature typically require at least a bachelor's degree in marketing, communications, or a related field.
Salary Range: $100,000 - $125,000 per year
Benefits:
Industry Comparison: This compensation range is competitive for a mid-level lifecycle marketing position in the U.S., particularly for a remote role.
ASSUMPTION: I've corrected what appears to be a typo in the original listing ("$100 - $125 a year") to the more likely range of $100,000-$125,000 per year, which aligns with market rates for this position requiring 2-4 years of specialized experience.
Industry Position: Heard appears to be in the healthcare technology space, specifically serving therapists and mental health professionals.
Company Size: Not specified
Company Stage: Likely a growth-stage company based on the focus on scaling marketing operations
ASSUMPTION: Based on the reference to therapist specialties and the focus on customer lifecycle marketing, Heard appears to be a technology platform for mental health professionals. The role's focus on growth and retention suggests the company is in a scaling phase rather than early-stage startup or established enterprise.
Career Level: Mid-level
Reporting Structure: Likely reports to the Head of Marketing
Team Size/Composition: Will work cross-functionally with the Content team, Partnerships team, and customer engagement team
Growth Opportunities: Potential to grow into senior lifecycle marketing or customer marketing leadership roles
ASSUMPTION: The reporting structure is inferred from the mention of working closely with the Head of Marketing. The career level is determined based on the required 2-4 years of experience, which typically indicates a mid-level position.
Office Type: Fully remote
Geographic Context: No geographic restrictions mentioned
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: As a remote role, candidates can work from anywhere, potentially allowing for geographic salary arbitrage
ASSUMPTION: The listing specifically mentions remote work but doesn't indicate time zone requirements or any geographic limitations, suggesting flexibility in work location.
Typical Process: For marketing roles of this nature, expect a screening call with HR or the hiring manager, followed by a more in-depth interview discussing your experience with lifecycle marketing campaigns, potentially a practical assignment demonstrating your campaign strategy skills, and final interviews with team members.
Key Assessment Areas: Your campaign strategy experience, analytical skills, familiarity with marketing automation platforms, cross-functional collaboration abilities, and communication skills.
Application Tips: Highlight specific lifecycle campaigns you've developed, including measurable results like improved conversion rates, retention metrics, or revenue impact. Emphasize your experience with marketing automation platforms, particularly Customer.io if applicable.
ATS Keywords: lifecycle marketing, customer.io, email marketing, SMS marketing, push notifications, campaign optimization, segmentation strategy, lead management, A/B testing, customer engagement, retention marketing, marketing automation, marketing qualified leads (MQLs)
ASSUMPTION: These insights are based on standard interview processes for marketing roles of this nature and are not specifically mentioned in the job listing.
Customer.io, Amplitude, Looker, email marketing platforms, SMS marketing platforms, push notification systems, HTML/CSS (nice-to-have)
ASSUMPTION: While Customer.io, Amplitude, and Looker are explicitly mentioned, knowledge of general email, SMS, and push notification platforms would likely be valuable for this role based on the responsibilities described.
Company Values: The listing emphasizes being data-driven, collaborative, and passionate about customer experience.
Work Style: Cross-functional collaboration, analytical thinking, and organized execution appear to be key aspects of the work environment.
Self-Assessment: Consider whether you thrive in a data-driven environment, enjoy cross-functional collaboration, and are passionate about developing marketing strategies that create meaningful customer experiences.
ASSUMPTION: These cultural elements are inferred from the job description's emphasis on being "data-driven," working "cross-functionally," and being "passionate about creating impactful customer experiences."
The role requires balancing multiple campaigns across different channels while collaborating with various teams. This may involve managing competing priorities and expectations from different stakeholders. Additionally, as the owner of email reporting and campaign optimization, you'll need to consistently demonstrate the impact of your work through metrics and strategic improvements.
ASSUMPTION: These potential challenges are inferred from the broad scope of responsibilities that span multiple channels, teams, and initiatives, which is common in lifecycle marketing roles.
This Lifecycle Marketing role focuses specifically on prospect-to-customer journeys and retention marketing. Similar roles might include CRM Marketing Manager (more focused on existing customers), Email Marketing Manager (more channel-specific), or Growth Marketing Manager (broader acquisition focus). This role is distinguished by its end-to-end ownership of the customer journey from prospect to retention, with a strong emphasis on data-driven decision making and cross-functional collaboration.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific responsibilities outlined in the job description.
1. Develop specialized nurture sequences for different therapist specialties that provide targeted content based on their practice area
2. Implement and optimize an engagement scoring model in Customer.io to identify high-potential leads for sales follow-up
3. Design and launch A/B tests to improve email open rates and conversion rates for key lifecycle campaigns
4. Create a re-engagement campaign strategy for dormant users to improve retention metrics
5. Collaborate with the partnerships team to develop co-branded campaign sequences for webinar attendees
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the context of Heard serving therapists.
1. "What are the most important retention metrics for Heard, and how do you currently measure the success of lifecycle campaigns?"
2. "Can you tell me more about the current state of your lifecycle marketing program and where you see the biggest opportunities for improvement?"
3. "How does the marketing team collaborate with sales and product teams to ensure alignment on customer journeys and messaging?"
4. "What types of customer data are currently available for segmentation, and are there plans to enhance data collection for more personalized campaigns?"
5. "What are the most successful lifecycle campaigns you've run to date, and what made them effective?"
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Update your resume to highlight relevant lifecycle marketing experience, emphasizing your work with email, SMS, and automation platforms. Include specific metrics and results where possible.
2. Prepare a portfolio of campaign examples or case studies that demonstrate your experience with customer segmentation, nurture sequences, and campaign optimization.
3. Research Heard to understand their product offering and target market (therapists and mental health professionals) to tailor your application materials accordingly.
4. Optimize your LinkedIn profile with key terms like "lifecycle marketing," "customer.io," "email marketing," and "retention marketing" to increase discoverability.
5. Prepare to discuss specific examples of how you've improved conversion rates, retention metrics, or other KPIs through your lifecycle marketing initiatives.