Lead Expert Regional Marketing EMEA/India

📌 Core Information

🔹 Job Title: Lead Expert Regional Marketing EMEA/India

🔹 Company: DSM

🔹 Location: Geleen, Netherlands

🔹 Job Type: On-site

🔹 Category: 📍 Field Marketing

🔹 Date Posted: March 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Expanding product recognition and building business opportunities.
• Executing impactful marketing campaigns across EMEA and India.
• Leveraging digital expertise and strong product knowledge.
• Engaging effectively with customers to shape the future of healthcare.

ASSUMPTION: The job likely involves significant travel within the EMEA/India regions given its regional focus, though this is not explicitly stated.

📋 Key Responsibilities

✅ Develop and execute regional marketing programs to generate and convert leads.

✅ Manage and update digital platforms, ensuring alignment with global marketing initiatives.

✅ Support CRM and marketing automation efforts while ensuring compliance with Biomedical and Regulatory requirements.

✅ Drive brand visibility by identifying effective marketing channels and managing local advertising campaigns.

✅ Coordinate the development of marketing materials and manage regional event marketing.

✅ Collaborate with the global marketing team to localize messaging and ensure consistency in brand communication.

ASSUMPTION: The responsibilities suggest a high level of collaboration with different teams and stakeholders, likely requiring excellent communication skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 3-5 years in a regulated B2B industry

Required Skills:

• Digital marketing tools proficiency
• Analytical skills
• Customer engagement
• Stakeholder management

Preferred Skills:

• Experience with Marketing Automation (Marketo)
• Fluency in multiple languages beyond English could be advantageous

ASSUMPTION: Candidates with experience in healthcare or related fields may have a competitive advantage.

💰 Compensation & Benefits

Salary Range: Not specified; traditionally competitive for senior marketing roles in the Netherlands.

Benefits:

• Sustainability Commitment
• Empowered Flexibility
• Fostering Innovation
• Growth Opportunities
• Inclusive and Diverse Work Environment

Working Hours: 40 hours per week, with flexibility for a healthy work-life balance.

ASSUMPTION: A range of standard benefits including health insurance and retirement plans are likely provided.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing with a focus on nutrition, health, and beauty.

Company Size: Over 10,001 employees, which suggests a large, potentially more structured corporate environment.

Founded: Not specified but a history of over 150 years in R&D expertise.

Company Description:

• Combines essential, desirable, and sustainable solutions for global customers.
• Strong focus on innovation and sustainability across nutrition, health, and beauty industries.
• Diverse and worldwide team working collaboratively to make a positive impact on people and the planet.

Company Specialties:

• Fragrances and Ingredients
• Sustainability
• Animal Nutrition and Health

Company Website: www.dsm-firmenich.com

ASSUMPTION: Given its scale and global presence, the company likely offers numerous career advancement opportunities.

📊 Role Analysis

Career Level: Mid to Senior, requiring strategic and operational marketing expertise.

Reporting Structure: Likely reports to a regional or global marketing director based on responsibilities.

Work Arrangement: Hybrid model offers flexibility between office-based and remote work.

Growth Opportunities:

• Potential to move into global strategic roles.
• Opportunity to innovate and influence within a diverse team.
• Engage with cutting-edge biomedical marketing strategies.

ASSUMPTION: The hybrid model suggests a supportive environment for both in-person collaboration and work-life balance.

🌍 Location & Work Environment

Office Type: Likely a modern, tech-enabled workspace in line with global operations.

Office Location(s): Geleen, Netherlands

Geographic Context:

• Located in a region with strong international business networks.
• Accessible region known for its blend of high-tech innovation and traditional Dutch culture.
• Near major European urban centers, allowing for convenient travel and communication.

Work Schedule: Full-time with potential after-hours work during campaigns or events.

ASSUMPTION: The locality aids in collaboration with European partners and clients, enhancing market responsiveness.

💼 Interview & Application Insights

Typical Process:

• Initial online application submission.
• Screening interview with the Talent Acquisition Partner.
• Technical and cultural fit assessment interviews.

Key Assessment Areas:

• Marketing strategy development and execution.
• Digital marketing and CRM expertise.
• Regulatory compliance understanding in marketing practices.

Application Tips:

• Emphasize relevant B2B marketing experience.
• Highlight digital marketing tool proficiency and project management skills.
• Demonstrate understanding of regional market dynamics.

ATS Keywords: SEO, CRM, Marketing Automation, Digital Marketing, Brand Communication, Regulatory Compliance

ASSUMPTION: Candidates with tailored resumes specifically for CRM and digital marketing will stand out.

🛠️ Tools & Technologies

• Marketing Automation (Marketo)
• SEO Tools
• CRM Platforms

ASSUMPTION: Familiarity with the latest marketing technologies is crucial for success given the tech-forward nature of the role.

👔 Cultural Fit Considerations

Company Values:

• Diversity, Equity, and Inclusion
• Sustainability and Innovation
• Empowerment and Responsibility

Work Style:

• Supportive of flexible work arrangements.
• Encourages interdisciplinary collaboration.
• Emphasizes lifelong learning and professional growth.

Self-Assessment Questions:

• Am I comfortable with a hybrid work environment?
• How do I align with the company's emphasis on sustainability?
• Can I manage multi-regional marketing initiatives?

ASSUMPTION: The company values suggest an environment that is both inclusive and performance-oriented.

⚠️ Potential Challenges

• Managing cultural nuances across EMEA and India.
• Ensuring compliance with diverse regulatory standards.
• Balancing global marketing strategies with local needs.
• Adapting quickly to the evolving digital marketing landscape.

ASSUMPTION: Expectation to adapt and innovate within a fast-paced, multi-regional context.

📈 Similar Roles Comparison

• Compared to similar roles, this position offers more regional autonomy.
• Strong emphasis on digital marketing compared to traditional roles.
• Greater involvement in driving sustainability initiatives.

ASSUMPTION: Opportunities for innovation and regional leadership distinguish this role from other marketing positions.

📝 Sample Projects

• Developing a regional marketing strategy for a new biomedical product launch.
• Optimizing the company's digital presence across EMEA and India markets.
• Leading local advertising campaigns reflective of global brand values.

ASSUMPTION: Projects are likely to focus on cutting-edge biomedical marketing initiatives.

❓ Key Questions to Ask During Interview

• What are the primary goals for the EMEA/India regional marketing team?
• How does the company measure success in this role?
• What are the existing challenges within the regional market?
• How is success measured in digital campaigns here?
• What are the company's long-term growth plans for this sector?

ASSUMPTION: Insightful questions will reflect a candidate's strategic thinking and market understanding.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the careers page.
• Ensure your resume is updated to highlight relevant experience.
• Prepare a cover letter that addresses the specific responsibilities of the role.
• Consider reaching out to the Talent Acquisition Partner for personalized follow-up.
• Stay informed about the latest trends in digital marketing and regulatory compliance relevant to this role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.