Lead, CRM Marketing

🚀 Job Overview

As the Lead, CRM Marketer at Flex, you will drive business growth through optimizing transactional communications with customers. Working for a growth-stage FinTech company revolutionizing rent payment experiences, you'll manage high-volume multichannel campaigns (email, push, SMS) to enhance customer satisfaction, improve retention, and ensure customers can successfully use the Flex platform to pay rent throughout the month according to their financial needs.

ASSUMPTION: Based on the job description, we assume this role reports to a Director or VP of Marketing, though the direct reporting line isn't explicitly stated in the original listing.

📋 Key Responsibilities

✅ Maintain and optimize transactional communications to create a seamless customer experience between the product and owned channels

✅ Own end-to-end development of communications including strategy, messaging, campaign development and automation

✅ Track and analyze campaign performance to identify opportunities for improving customer engagement, retention, and overall communication strategy

✅ Collaborate with Product, Marketing, and Compliance teams to support new product launches, regulatory compliance, and enhancements to the customer experience

✅ Execute real-time communications to support critical incident resolution during the rent cycle

✅ Provide occasional on-call support during nights and weekends as needed

🎯 Required Qualifications

Education: Not specified

Experience: 4-5 years of experience in CRM or lifecycle marketing, preferably in a highly regulated industry like FinTech or HealthTech

Skills:

• Proven experience managing multi-channel campaigns (email, SMS, push notifications)
• Strong focus on A/B testing and continuous optimization
• Demonstrated ability to lead projects and manage timelines
• Strong analytical skills to interpret key business questions
• Ability to report performance and insights effectively
• Thrives in complex environments requiring cross-functional collaboration
• Independent project execution capabilities

ASSUMPTION: While no specific education requirement is mentioned, roles of this level in FinTech typically require at least a bachelor's degree in Marketing, Communications, Business, or a related field.

💰 Compensation & Benefits

Salary Range:

• NY/NJ/CA: $125,000 - $145,000
• All other states: $115,000 - $125,000

Benefits:

• 100% company-paid medical, dental, and vision
• 401(k) + company equity
• Unlimited paid time off with a PTO minimum + 13 company paid holidays
• Parental leave
• Flex Cares Program: Non-profit company match + pet adoption coverage
• Free Flex subscription
• Relocation assistance may be available for candidates outside NY/NJ area

Industry Comparison: The offered salary range aligns with industry standards for senior marketing positions in FinTech companies based in major metropolitan areas, particularly for roles requiring specialized CRM expertise in regulated industries.

ASSUMPTION: The industry comparison is based on general FinTech industry compensation trends for similar roles in major US markets.

🔍 Company Context

Industry Position: Flex is a growth-stage FinTech company disrupting the traditional rent payment model by providing flexible payment options that allow renters to pay throughout the month according to their financial needs.

Company Size: Not specified, but described as growth-stage with operations across multiple countries

Company Stage: Growth-stage startup with "unprecedented investor support and an enthusiastic user base"

ASSUMPTION: Based on the description as a "growth-stage" company with headquarters in NYC and employees across multiple countries, we assume Flex has likely secured significant Series A or B funding and is in expansion mode, though exact company size is not provided.

📊 Role Analysis

Career Level: Senior/Lead level position

Reporting Structure: Not explicitly stated

Team Size/Composition: Not specified

Growth Opportunities: Potential for career advancement in a rapidly growing FinTech company expanding internationally

ASSUMPTION: Given the "Lead" title and the comprehensive responsibilities outlined, this appears to be a senior individual contributor role that may have dotted-line management of junior marketers or potential to build out a team as the company grows.

🌍 Location & Work Environment

Office Type: Hybrid (3 days per week on-site at New York Headquarters)

Geographic Context: New York City is a major FinTech hub with a competitive talent market and high cost of living, but offers extensive networking opportunities within the financial and technology sectors

Work Schedule: Standard full-time schedule with occasional on-call support during nights and weekends

Regional Considerations: Relocation assistance may be available for candidates outside the NY/NJ area

ASSUMPTION: Based on the mention of "on-call support during nights and weekends as needed," we assume the role may occasionally require extended hours, particularly around critical rent payment cycles.

💼 Interview & Application Insights

Typical Process: For senior marketing roles at FinTech companies, the interview process typically includes initial screening, panel interviews with marketing leadership, case studies or marketing campaign analysis, and potentially meetings with cross-functional stakeholders from Product, Analytics, and Compliance teams

Key Assessment Areas: Analytical capabilities, campaign optimization experience, regulatory knowledge, ability to balance strategic thinking with tactical execution, and cross-functional collaboration skills

Application Tips: Highlight specific examples of successful CRM campaigns in regulated industries, demonstrate quantifiable results from previous communication optimization efforts, and showcase experience with multiple marketing channels

ATS Keywords: CRM marketing, lifecycle marketing, multi-channel campaigns, A/B testing, campaign optimization, transactional communications, FinTech, regulatory compliance, campaign analytics, customer engagement, retention

ASSUMPTION: These insights are based on standard interview processes for similar roles in the FinTech industry and are not explicitly stated in the job listing.

🛠️ Tools & Technologies

While specific tools aren't mentioned, professionals in this role typically use:

• CRM platforms (Salesforce, HubSpot, etc.)
• Email marketing tools (Braze, Mailchimp, Iterable, etc.)
• SMS and push notification platforms
• Marketing automation software
• Analytics platforms (Google Analytics, Amplitude, Mixpanel)
• A/B testing tools
• Project management software

ASSUMPTION: These tools represent industry-standard technologies for CRM marketing and are not explicitly mentioned in the job description.

👔 Cultural Fit Considerations

Company Values: Mission-driven organization focused on empowering renters with financial flexibility; values diversity, intelligence, curiosity, determination, empathy, and self-awareness

Work Style: Fast-paced, high-execution environment requiring strong cross-functional collaboration, independent execution, and balance of strategic planning with hands-on implementation

Self-Assessment: Candidates should consider:

• Do you thrive in a rapidly growing environment with evolving priorities?
• Are you comfortable balancing strategic thinking with tactical execution?
• Can you effectively collaborate across multiple departments while maintaining independent ownership of your workstreams?
• Are you data-driven but able to translate analytics into actionable marketing initiatives?
• Are you comfortable with occasional on-call responsibilities during critical business periods?

ASSUMPTION: The cultural values are inferred from the company description and the explicit statement about building "an inclusive culture" with employees who are "intelligent, curious, determined, empathetic, and self aware."

⚠️ Potential Challenges

• Managing high-volume campaigns across multiple channels requires exceptional organizational skills and attention to detail
• Balancing regulatory compliance with effective marketing messaging in a FinTech environment can be complex
• Occasional on-call support during nights and weekends may impact work-life balance during critical periods
• Working in a growth-stage startup environment often means adapting to changing priorities and wearing multiple hats
• Coordinating with multiple stakeholders across Product, Marketing, Strategy, Compliance, and Customer Support requires strong communication and negotiation skills

ASSUMPTION: These potential challenges are inferred from the job responsibilities and company stage, not explicitly stated as difficulties in the role.

📈 Similar Roles Comparison

This Lead, CRM Marketing role differs from standard CRM positions in several ways:

• vs. General Marketing Manager: More specialized focus on customer communications and lifecycle marketing rather than broad marketing initiatives
• vs. Email Marketing Manager: Broader channel responsibility (email, SMS, push) and more strategic input into the customer journey
• vs. Growth Marketing Lead: Greater emphasis on existing customer communications rather than acquisition
• vs. Traditional CRM Roles: Unique focus on financial services and rent payment cycles, requiring understanding of financial regulations

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Designing and implementing a segmented communication strategy for different customer payment patterns to optimize payment completion rates
• Developing A/B testing framework for transactional communications to identify messaging that improves customer satisfaction and reduces support inquiries
• Creating an automated escalation communication flow for potential payment issues to prevent missed payments
• Building a comprehensive onboarding journey that educates new users about flexible rent payment options
• Collaborating with Product and Compliance teams to update payment confirmation templates that enhance clarity while meeting regulatory requirements

ASSUMPTION: These sample projects are illustrative examples based on the stated responsibilities and not explicitly mentioned in the job description.

❓ Key Questions to Ask During Interview

1. Can you describe the current state of your CRM program and what specific improvements you're looking to implement in the next 6-12 months?
2. How does your team balance regulatory compliance requirements with creating engaging customer communications?
3. What are the key metrics you use to measure the success of your transactional communications?
4. How closely does the CRM function collaborate with Product Development when implementing new features or updates?
5. What are the most common challenges customers face during the rent payment process, and how is marketing involved in addressing those challenges?
6. Can you share more about the typical frequency and nature of the on-call support required during nights and weekends?

ASSUMPTION: These questions are suggested based on the role description and may need adaptation based on the specific interview context and progression of the conversation.