Lead Brand and Communications (m/w/d) - B2B/SaaS Fokus

📌 Core Information

🔹 Job Title: Lead Brand and Communications (m/w/d) - B2B/SaaS Fokus

🔹 Company: Yoummday

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing, 📣 Marketing Communications (MarCom)

🔹 Date Posted: Mon Mar 31 2025 09:04:09 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with monthly travel to Munich)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a global branding and communication strategy.
• Strengthening Yoummday's brand identity and public presence.
• Leading brand strategy across multiple channels and stakeholder groups.
• Managing agency resources and coordination.

ASSUMPTION: The position requires a blend of strategic vision and practical implementation skills. The focus is on global reach, necessitating robust communication skills in diverse environments.

📋 Key Responsibilities

✅ Take full responsibility for the global branding and communication strategy.

✅ Collaborate cross-functionally with teams to ensure a unified brand image.

✅ Manage agency resources and lead innovative campaign development.

✅ Develop holistic communication strategies targeting investors, community growth, and PR activities.

✅ Represent Yoummday at events, podcasts, and serve as a brand ambassador.

✅ Manage the Prismic platform and ensure a consistent online brand presence.

✅ Build and lead a small, effective team for PR, social media, and digital communication.

ASSUMPTION: The candidate will need to exhibit leadership across multiple touchpoints and maintain robust stakeholder relationships to ensure strategic alignment and successful execution.

🎯 Required Qualifications

Education: Not specified, but typically a degree in Marketing, Communications, or a related field is expected.

Experience: Proven leadership experience in branding with B2B clients, ideally in SaaS environments, startups, or marketing/PR agencies.

Required Skills:

• Brand Strategy
• Communication Strategy
• Agency Coordination
• Public Relations
• Content Management
• German and English Fluency

Preferred Skills:

• Experience with SaaS or Contact-Center-Software
• Trendsetter with digital innovation expertise

ASSUMPTION: Given the global scope, fluency in German and English is crucial, alongside a strategic mindset and understanding of the SaaS landscape.

💰 Compensation & Benefits

Salary Range: Not specified, though compensation is likely competitive with industry standards for senior B2B marketing roles in Germany.

Benefits:

• 30 days of vacation
• Job lunch subsidy and monthly Givve card
• Corporate discounts and JobRad leasing
• Pension benefits (bAV & VL)
• Team and company events, including weekly Pizza-Friday

Working Hours: 40 hours per week with hybrid flexibility

ASSUMPTION: The benefits package supports a work-life balance and aligns with industry standards, promoting a positive, engaging work culture.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in SaaS and customer experience

Company Size: 501-1,000 employees, offering a community feel with ample resources

Founded: 2016

Company Description:

• Innovates customer experience with AI and technology
• Thrives on a robust SaaS platform for remote team management
• Serves over 70 global firms with modular CX solutions

Company Specialties:

• Telesales
• Customer Service
• Outsourcing

Company Website: www.yoummday.com

ASSUMPTION: The company positions itself as a leader in AI-driven customer experience solutions, providing a dynamic and innovative workplace environment.

📊 Role Analysis

Career Level: Senior Level with executive-level responsibilities

Reporting Structure: Likely reporting to the Chief Marketing Officer or senior executive team

Work Arrangement: Hybrid - expected to balance on-site presence with remote capabilities

Growth Opportunities:

• Opportunity to lead global branding initiatives
• Influence company's strategic direction
• Enhance leadership skills in a growth-focused company

ASSUMPTION: The role is designed for a strategic leader capable of driving significant brand transformations on a global scale.

🌍 Location & Work Environment

Office Type: Modern, dog-friendly offices designed for flexible and hybrid working styles

Office Location(s): Main office in Munich, with options in Berlin, Sofia, Prague, and Halle

Geographic Context:

• Munich offers a vibrant cultural and business hub in Bavaria
• Well-connected transit for ease of commuting
• Berlin adds a rich mix of creative and tech-driven opportunities

Work Schedule: Flexible hours with provision for remote work and EU workations

ASSUMPTION: Candidates should be open to travel and adapt to a flexible, dynamic work environment across different locations.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Interview with hiring manager
• Technical or case-based assessment
• Final interview with senior leadership

Key Assessment Areas:

• Global branding strategy knowledge
• Leadership and team-building skills
• Adaptability in dynamic environments

Application Tips:

• Highlight experience in SaaS and digital innovation
• Showcase examples of successful communication strategies
• Demonstrate fluency in German and English

ATS Keywords: Branding, Communication Strategy, SaaS, Agency Coordination, Digital Innovation

ASSUMPTION: The process is comprehensive, focusing on strategic and leadership competencies critical for the role.

🛠️ Tools & Technologies

• Prismic Platform for content management
• Industry-standard communication tools (e.g., Slack, Microsoft Teams)
• Analytical tools for market and performance tracking

ASSUMPTION: Proficiency in digital tools and platforms is expected to facilitate effective communication and strategy implementation.

👔 Cultural Fit Considerations

Company Values:

• Openness and authenticity
• Performance-driven yet humorous team environment
• Commitment to bold decision-making and innovation

Work Style:

• Collaborative and cross-functional
• Innovative and proactive
• Flexible and adaptable

Self-Assessment Questions:

• Have you led branding initiatives on a global scale?
• How do you handle dynamic and fast-paced work environments?
• What strategies do you employ to manage diverse stakeholder interests?

ASSUMPTION: Ideal candidates are those who thrive in open, innovative cultures where strategic thinking and cross-functional collaboration are key.

⚠️ Potential Challenges

• Balancing multiple stakeholder interests
• Staying updated with digital media trends
• Managing cross-office coordination and communication
• Adapting strategies for diverse global audiences

ASSUMPTION: The role requires a leader adept at handling complexity and driving cohesion across varied initiatives.

📈 Similar Roles Comparison

• Chief Marketing Officer roles, focusing more on high-level strategy across divisions
• Communications Director positions that emphasize media relations and public affairs
• Brand Manager roles dedicated to specific product lines or regions

ASSUMPTION: While similar roles exist, this position offers unique opportunities to impact global brand presence directly.

📝 Sample Projects

• Redesigning global brand identity for market expansion
• Launching multi-channel marketing campaigns with creative agencies
• Enhancing public relations presence through strategic events and appearances

ASSUMPTION: The job will involve leading high-impact projects that align tightly with strategic branding goals.

❓ Key Questions to Ask During Interview

• How does Yoummday measure success in brand innovation?
• What is the company's approach to integrating new media platforms?
• How frequently are brand strategies reviewed and updated?
• What are the anticipated challenges in managing cross-functional teams?
• How does the company foster continuous learning and innovation for its teams?

ASSUMPTION: These questions help gauge the company's strategic vision and support for innovation in branding.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website
• Ensure your resume highlights relevant SaaS and branding experience
• Prepare a portfolio showcasing successful branding campaigns
• Practice discussing your strategic vision and its impact
• Reflect on instances where you've driven innovation and change

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.