Performance Marketing - Google
Kalshi Open · verified Aug 2, 2026 Mid-level Performance Marketing role at Kalshi. New York · full-time · $150,000–$215,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run Google acquisition campaigns, managing budgets, bids, audiences, and optimization workflows
- Use performance data to improve conversion rates, acquisition costs, and return on ad spend
- Lead tests across targeting, creative, bidding, and campaign structure
- Work with Growth, Creative, Analytics, and Product to strengthen acquisition performance
- Build reporting and scalable processes while finding new Google growth opportunities
What you bring
- Three to five years managing Google acquisition campaigns, including substantial Google UAC experience
- Strong knowledge of mobile app acquisition, performance marketing, bidding, targeting, attribution, and measurement
- Analytical judgment for making data-led optimization decisions
- Experience handling meaningful ad budgets and expanding acquisition programs
- Careful, organized execution with the ability to spot and pursue growth opportunities
Who this fits
You'll suit this role if you take ownership, work independently, and make quick decisions from data. You’ll work full time onsite in New York and collaborate with Growth, Creative, Analytics, and Product teams. The company describes a relatively small team with limited hierarchy and broad responsibility.
From the employer
What is Kalshi?
Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.
We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.
Our vision: well… build the largest financial market on the planet.
Our mission: bring more truth to the world through the power of markets.
Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.
Role Roadmap
User acquisition is one of the most important growth levers at Kalshi. As we continue to expand our customer base, Google has become a critical channel for reaching high-intent users and driving efficient growth. We believe that winning on paid acquisition requires relentless optimization, deep platform expertise, and a constant focus on improving performance.
You'll own the day-to-day management of Google campaigns, including budget allocation, bidding strategy, audience targeting, creative testing, and performance optimization. This role will be responsible for maximizing efficiency, identifying growth opportunities, and helping Kalshi scale one of its most important acquisition channels.
What You'll Do
Own the day-to-day management of Google acquisition campaigns
Manage campaign budgets, bidding strategies, audience targeting, and optimization workflows
Continuously monitor and improve campaign performance to maximize efficiency and scale
Analyze performance data and identify opportunities to improve conversion rates, customer acquisition costs, and return on ad spend
Launch and manage testing initiatives across targeting, creative, bidding, and campaign structures
Partner closely with Growth, Creative, Analytics, and Product teams to improve acquisition performance
Develop reporting frameworks and performance insights that inform growth strategy
Identify new opportunities within Google's advertising ecosystem to drive incremental growth
Build scalable processes for campaign management, optimization, and performance tracking
Own channel-level performance and accountability for acquisition outcomes
What You Bring
3–5 years of experience managing Google acquisition campaigns, with significant experience running Google UAC campaigns
Strong understanding of mobile app acquisition and performance marketing
Deep familiarity with campaign optimization, bidding strategies, audience targeting, attribution, and measurement
Strong analytical skills and ability to make data-driven decisions
Experience managing meaningful advertising budgets and scaling acquisition programs
Strong ownership mentality and bias toward execution
Comfortable operating independently and making optimization decisions quickly
Excellent organizational skills and attention to detail
Ability to identify growth opportunities and execute against them
Bonus
Experience managing large-scale consumer acquisition campaigns
Experience in fintech, consumer technology, gaming, trading, or mobile app businesses
Familiarity with broader paid acquisition channels beyond Google
Experience working in a high-growth startup environment
Strong understanding of experimentation frameworks and incrementality testing
SQL, analytics, or data visualization experience
Experience collaborating closely with creative and product teams
NYC Pay Transparency Disclosure
Salary Range: $150,000 to $215,000 annually plus equity and benefits. This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.
Our Culture
Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.
Kalshians are Kalshi’s most important asset: we pick Kalshians carefully, so we trust them fully on day 1.
Commitment to Equal Opportunity
Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.