📌 Core Information
🔹 Job Title: Influencer Marketing - Program Manager, Automated Marketing
🔹 Company: Amazon
🔹 Location: Dubai, Dubayy, United Arab Emirates
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing influencer engagement and marketing strategies across various platforms and communities
- Driving program adoption across influencer segments through creative program ideation and execution
- Staying updated on social media best practices and trends to bring learnings to the program
- Collaborating with multiple teams and partners to achieve business goals
- Analyzing market segment data to identify trends, opportunities, and optimizing business results
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer engagement and data-driven decision making.
📋 Key Responsibilities
✅ Own the development of influencer engagement and marketing strategy across all social platforms, available communication channels, and communities to drive awareness and adoption
✅ Support the development and execution of monthly influencer calendar that aligns with new launches, marketing priorities, and social holidays
✅ Scale program adoption across influencer segments through creative program ideation and execution
✅ Stay updated on the latest social media best practices and trends to bring learnings to the program
✅ Own administrative tasks related to influencer engagement initiatives
✅ Own P&L goals for customer acquisition and revenue generation
✅ Conduct weekly, monthly, quarterly, and annual business reviews, planning, and reporting processes for influencer business
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and performance analysis, with a focus on driving customer engagement and business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, social media, or influencer content
Required Skills:
- Proven experience in influencer marketing, social media, or related fields
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Creative and strategic thinking
- Problem-solving skills and ability to work in a fast-paced environment
Preferred Skills:
- Experience with Amazon's influencer program or similar e-commerce platforms
- Fluency in Arabic and English
- Experience working with influencers in the Middle East region
ASSUMPTION: Candidates with a strong background in influencer marketing, social media, and data analysis will be well-suited for this role. Experience with Amazon's influencer program or similar platforms is a plus.
💰 Compensation & Benefits
Salary Range: AED 15,000 - 25,000 per month (Estimated, based on industry standards for the role and location)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994 (Over 25 years ago)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital streaming and entertainment (Amazon Prime Video, Amazon Music)
- Artificial intelligence and machine learning (Alexa, Amazon Echo)
Company Website: https://www.amazon.com
ASSUMPTION: Amazon is a well-established company with a strong focus on innovation, customer experience, and operational excellence. This role is part of Amazon's marketing team, which plays a crucial role in driving customer engagement and business growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Creators Business team within Amazon's Marketing department
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential career progression to senior roles within Amazon's marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in influencer marketing and e-commerce at a global level
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's marketing team. Candidates should be prepared to take on increasing responsibilities and demonstrate strong performance to progress in their careers.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and dedicated team areas
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major commercial hub and a global city with a diverse and multicultural population
- The United Arab Emirates has a thriving economy with a strong focus on technology and innovation
- Dubai offers a high standard of living, with excellent infrastructure, education, and healthcare facilities
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: Dubai offers a dynamic and multicultural work environment, with a strong focus on technology and innovation. Candidates should be prepared to work in a fast-paced, collaborative, and multicultural setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
Key Assessment Areas:
- Influencer marketing strategy and execution
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of influencer marketing trends and best practices in your application materials
- Prepare examples of your past achievements in influencer marketing or related fields
- Research Amazon's company culture and leadership principles to show your fit for the role
ATS Keywords: Influencer marketing, social media, data analysis, customer engagement, program management, marketing strategy, campaign execution, trend analysis, business reviews, P&L management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on candidates' experience and skills in influencer marketing and data analysis. Candidates should be prepared to demonstrate their strategic thinking, creativity, and problem-solving skills throughout the interview process.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Data analysis tools (Excel, Google Analytics, etc.)
- Project management tools (Asana, Trello, etc.)
- Communication and collaboration tools (Slack, Microsoft Teams, etc.)
ASSUMPTION: This role requires proficiency in social media platforms, data analysis tools, and project management tools. Candidates should be comfortable working with these technologies and be open to learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How do you stay updated on the latest influencer marketing trends and best practices?
- Can you provide an example of a successful influencer marketing campaign you've executed or contributed to?
- How do you prioritize and balance short-term and long-term growth objectives in your marketing strategies?
ASSUMPTION: Amazon values candidates who are customer-obsessed, passionate about invention, committed to operational excellence, and able to think long-term. Candidates should be prepared to demonstrate their alignment with Amazon's leadership principles and company culture throughout the interview process.
⚠️ Potential Challenges
- Managing a large volume of influencer relationships and campaigns simultaneously
- Keeping up with the fast-panging influencer marketing landscape and trends
- Balancing short-term and long-term growth objectives in marketing strategies
- Working in a highly competitive and dynamic e-commerce environment
ASSUMPTION: This role presents unique challenges and opportunities for candidates to demonstrate their strategic thinking, creativity, and problem-solving skills in a fast-paced and competitive environment.
📈 Similar Roles Comparison
- This role is unique to Amazon's influencer marketing program and may not have direct equivalents in other companies
- However, similar roles in other e-commerce or technology companies may include influencer marketing managers, social media managers, or digital marketing managers
- Career paths for this role may include progression to senior roles within Amazon's marketing team or transition to other marketing or business development roles within the company
ASSUMPTION: While this role is unique to Amazon's influencer marketing program, candidates can gain valuable insights by comparing it to similar roles in other e-commerce or technology companies and considering their career paths within Amazon.
📝 Sample Projects
- Developing and executing a quarterly influencer marketing campaign to drive customer acquisition and revenue growth
- Analyzing market segment data to identify trends and opportunities, and optimizing business results based on findings
- Collaborating with cross-functional teams to launch a new influencer marketing program or product feature
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives candidates may work on in this role, with a focus on driving customer engagement, optimizing business results, and collaborating with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Amazon's influencer marketing program and the team's priorities for the next 12-24 months?
- How does this role collaborate with other teams within Amazon's marketing department and the broader organization?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the biggest challenges facing Amazon's influencer marketing program, and how can this role help address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role's priorities, expectations, and opportunities for growth and development within Amazon's marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in influencer marketing or related fields
- Research Amazon's company culture and leadership principles to show your fit for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.