Influencer Marketing Praktikum Vollzeit (m/w/d) | Deutschsprachig

📌 Core Information

🔹 Job Title: Influencer Marketing Intern (Full-Time) (m/w/d) | German Speaking

🔹 Company: Yepoda

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Internship

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Supporting the influencer marketing team in research, identification, and onboarding of new influencers
• Managing relationships with influencers to ensure continuous collaboration and strong results
• Acting as a central point of contact between Yepoda, influencers, and their agencies
• Contributing to the implementation of Yepoda's influencer marketing strategy to boost brand awareness and drive sales growth
• Assisting in negotiations regarding performance metrics, content, and budgets
• Analyzing campaign performance through KPI tracking, reporting, and deriving optimization potential for future strategies

ASSUMPTION: This role requires a strong understanding of the German influencer landscape and a passion for beauty, social media, and data-driven decision making. Successful candidates will be organized, proactive, and comfortable with both operational tasks and creative problem-solving.

📋 Key Responsibilities

✅ Researching, identifying, and onboarding new influencers for collaboration with Yepoda

✅ Managing relationships with influencers to ensure continuous collaboration and strong results

✅ Acting as a central point of contact between Yepoda, influencers, and their agencies

✅ Contributing to the implementation of Yepoda's influencer marketing strategy to boost brand awareness and drive sales growth

✅ Assisting in negotiations regarding performance metrics, content, and budgets

✅ Analyzing campaign performance through KPI tracking, reporting, and deriving optimization potential for future strategies

ASSUMPTION: While this role is an internship, it offers significant responsibility and the opportunity to make a real impact on Yepoda's marketing efforts. Successful candidates will be eager to learn, take initiative, and grow with the company.

🎯 Required Qualifications

Education: Currently enrolled in or recently graduated from a marketing, business, or related program

Experience: No formal experience required, but a strong interest in E-commerce, sales, or marketing, particularly in influencer marketing, is preferred

Required Skills:

• Excellent understanding of the German influencer landscape and local trends
• Strong communication and negotiation skills in German and English
• Proficient in Microsoft Office (Excel, Word) and Google Workspace (Gmail, Google Sheets)
• Organized, proactive, and comfortable with both operational tasks and creative problem-solving
• Passionate about beauty, social media, and data-driven decision making

Preferred Skills:

• Previous experience or internships in influencer marketing, E-commerce, or a related field
• Fluency in additional languages, particularly Korean or other European languages

ASSUMPTION: While this is an entry-level position, Yepoda values initiative and growth potential. Candidates with relevant experience or a strong portfolio may be considered for additional responsibilities or a permanent position after the internship.

💰 Compensation & Benefits

Salary Range: As this is an internship, compensation will be in the form of a monthly stipend. The exact amount will be discussed during the interview process. Industry standards for internship stipends in Germany range from €1,000 to €2,000 per month, depending on experience and qualifications.

Benefits:

• Dynamic work environment in a growing start-up
• Responsibility and growth opportunities from day one
• Inspirational workplace with free drinks and snacks, and a dog-friendly office
• Hybrid work arrangement with 3 office days per week
• Employee discount on Yepoda products
• Urban Sports membership for health and fitness promotion

Working Hours: Full-time (40 hours per week) with flexible hours and the opportunity to work remotely 2 days per week

ASSUMPTION: While the salary range for this internship is not explicitly stated, it is in line with industry standards for internships in Germany. The exact amount will be discussed during the interview process and may be negotiable based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, specifically K-Beauty (Korean beauty) products

Company Size: Medium (51-200 employees), offering a dynamic work environment with opportunities for growth and responsibility

Founded: 2020, with a mission to bring the best Korean beauty innovations to Europe without compromising on quality, sustainability, or values

Company Description:

• Yepoda is a young, Berlin-based skincare startup launched in spring 2020
• The company specializes in mindfully produced skincare products made with love in Korea
• Yepoda's mission is to bring the best natural and active ingredients to customers without ever compromising on quality or sustainability

Company Specialties:

• K-Beauty
• Skincare
• Start-up
• Berlin

Company Website: https://eu.yepoda.com/

ASSUMPTION: Yepoda is a growing company with a strong focus on sustainability, quality, and customer satisfaction. As a start-up, it offers a dynamic work environment with opportunities for growth and responsibility.

📊 Role Analysis

Career Level: Entry Level (Intern)

Reporting Structure: The intern will report directly to the influencer marketing team and work closely with other departments, such as sales and customer service

Work Arrangement: Hybrid, with 3 office days per week and 2 remote workdays

Growth Opportunities:

• Learning and gaining experience in influencer marketing, E-commerce, and data analysis
• Potential for a permanent position or additional responsibilities after the internship, depending on performance and company needs
• Opportunities to work on cross-functional projects and collaborate with various teams

ASSUMPTION: This internship offers a unique opportunity for candidates to gain practical experience in influencer marketing, E-commerce, and data analysis while working in a dynamic and growing start-up environment.

🌍 Location & Work Environment

Office Type: Modern, dog-friendly office in the heart of Berlin-Prenzlauer Berg

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and start-up scene
• The office is located in the trendy Prenzlauer Berg neighborhood, known for its cafes, restaurants, and green spaces
• Berlin offers a high quality of life, with affordable housing, a rich cultural scene, and numerous recreational opportunities

Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity to work remotely 2 days per week

ASSUMPTION: Yepoda's office offers a modern, collaborative work environment with free drinks and snacks, promoting a positive and productive atmosphere for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess language skills and cultural fit
• In-depth interview with the influencer marketing team to discuss the role, responsibilities, and expectations
• Final decision and offer extension

Key Assessment Areas:

• Language skills in German and English
• Understanding of the German influencer landscape and local trends
• Communication and negotiation skills
• Problem-solving abilities and initiative
• Cultural fit with Yepoda's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Include any relevant projects, internships, or extracurricular activities that demonstrate your passion for beauty, social media, and data-driven decision making
• Prepare for the interview by researching Yepoda's mission, values, and products, as well as the German influencer marketing landscape
• Be ready to discuss your long-term career goals and how this internship can help you achieve them

ATS Keywords: Influencer marketing, German influencer landscape, local trends, communication, negotiation, data analysis, beauty, social media, E-commerce, start-up, Berlin

ASSUMPTION: Yepoda's application process is designed to assess candidates' language skills, cultural fit, and relevant experiences. Successful candidates will be passionate about beauty, social media, and data-driven decision making, and eager to learn and grow in a dynamic start-up environment.

🛠️ Tools & Technologies

• Microsoft Office (Excel, Word)
• Google Workspace (Gmail, Google Sheets)
• Social media platforms (Instagram, TikTok, YouTube)
• Data analysis tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: While this role does not require extensive technical skills, proficiency in Microsoft Office and Google Workspace is essential for day-to-day tasks. Familiarity with social media platforms and data analysis tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Sustainability: Yepoda is committed to bringing natural, active ingredients to customers without compromising on quality or sustainability
• Innovation: The company is dedicated to bringing the best Korean beauty innovations to Europe
• Collaboration: Yepoda values a collaborative work environment where team members support and learn from one another

Work Style:

• Dynamic: Yepoda is a growing start-up with a fast-paced and ever-changing work environment
• Creative: The company encourages innovative thinking and welcomes new ideas
• Data-driven: Yepoda makes decisions based on data and analytics to optimize performance and growth

Self-Assessment Questions:

• Do you share Yepoda's commitment to sustainability and innovation in the beauty industry?
• Are you comfortable working in a dynamic, collaborative, and data-driven environment?
• Do you have a passion for beauty, social media, and data-driven decision making?

ASSUMPTION: Yepoda values candidates who align with the company's commitment to sustainability, innovation, and data-driven decision making. Successful candidates will be comfortable working in a dynamic, collaborative, and data-driven environment and have a passion for beauty, social media, and data-driven decision making.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple tasks simultaneously
• Candidates may need to adapt to a fast-paced and ever-changing work environment
• Some responsibilities may be repetitive or operational in nature, requiring strong organizational skills and attention to detail
• The role may involve working with influencers and agencies, requiring strong communication and negotiation skills

ASSUMPTION: While this role offers significant responsibility and growth opportunities, it also presents challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is unique to Yepoda, as the company specializes in bringing Korean beauty innovations to Europe
• However, similar roles may be found in other cosmetics or beauty companies, focusing on influencer marketing, E-commerce, or data analysis
• Career paths in influencer marketing, E-commerce, or data analysis may lead to roles such as influencer marketing manager, E-commerce manager, or data analyst, depending on the company's size and structure

ASSUMPTION: While this role is unique to Yepoda, similar roles may be found in other cosmetics or beauty companies. Career paths in influencer marketing, E-commerce, or data analysis may vary depending on the company's size and structure.

📝 Sample Projects

• Researching and identifying potential influencers for collaboration with Yepoda, based on their audience, engagement, and relevance to the brand
• Developing and implementing a data-driven strategy to optimize influencer marketing campaigns and maximize ROI
• Managing relationships with influencers and agencies to ensure continuous collaboration and strong results

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Successful candidates will be proactive, creative, and data-driven in their approach to these projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Yepoda support the professional development and growth of its interns?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Yepoda measure the success of its influencer marketing campaigns, and what KPIs are most important?
• What opportunities are there for collaboration with other departments, such as sales or customer service?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Successful candidates will be proactive, curious, and engaged in their approach to the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Prepare for the interview by researching Yepoda's mission, values, and products, as well as the German influencer marketing landscape
• Be ready to discuss your long-term career goals and how this internship can help you achieve them
• Follow up with the Yepoda talent acquisition team within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.