Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: FOODVIBEZ

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing influencer marketing strategies to boost brand awareness and customer loyalty
• Identifying, engaging, and managing relationships with suitable influencers and content creators
• Collaborating with cross-functional teams to ensure consistent brand communication
• Planning and coordinating influencer campaigns, events, and cooperations
• Analyzing campaign performance and deriving optimization measures

ASSUMPTION: The role requires a strategic mindset, strong communication skills, and a deep understanding of social media trends to succeed in this fast-paced environment.

📋 Key Responsibilities

✅ Developing and implementing influencer marketing strategies to enhance brand awareness and customer loyalty

✅ Identifying, engaging, and managing relationships with suitable influencers and content creators

✅ Planning and coordinating influencer campaigns, events, and cooperations

✅ Monitoring and analyzing campaign performance, and deriving optimization measures

✅ Collaborating with cross-functional teams to ensure consistent brand communication

✅ Budget planning and management

ASSUMPTION: The role may require occasional weekend work or late hours leading up to campaign launches or events.

🎯 Required Qualifications

Education: A completed degree in marketing, communication, or a related field

Experience: At least 3 years of experience in influencer marketing, preferably in FMCG or lifestyle sectors

Required Skills:

• Proven track record in influencer marketing
• Strong communication and negotiation skills
• Excellent networking abilities
• Fluency in German and English
• High affinity for social media and digital trends

Preferred Skills:

• Experience with influencer marketing tools and platforms
• Knowledge of the German food industry
• Familiarity with data analysis and reporting

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful influencer marketing campaigns will be prioritized.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for mid-level marketing roles in Hamburg)

Benefits:

• Dynamic startup environment with an experienced founding team
• Collaboration with renowned content creators and celebrities
• Diverse responsibilities with project ownership and cross-functional insights
• Flexible work model with a mix of home office and on-site work
• Modern office in Hamburg's HafenCity with fully stocked kitchens, fresh fruit, and snacks
• Short decision-making paths and flat hierarchies for efficient collaboration
• Regular team events and more

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: FOODVIBEZ operates in the food and e-commerce sectors, focusing on social commerce and creator brands

Company Size: FOODVIBEZ is a startup with a small, agile team, offering a dynamic and fast-paced work environment

Founded: FOODVIBEZ was founded in 2024, with its headquarters in Hamburg, Germany

Company Description:

• FOODVIBEZ aims to become the leading platform for creator brands in the food industry
• The company creates and sells high-quality food products in collaboration with exceptional content creators
• FOODVIBEZ distributes its products through its online platform and selected retail partners

Company Specialties:

• Social commerce business model
• Creator brand development
• Influencer marketing and collaborations
• E-commerce and retail partnerships

Company Website: foodvibez.com

ASSUMPTION: FOODVIBEZ is well-funded and backed by experienced investors, ensuring stability and growth potential.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Influencer Marketing Manager reports directly to the Head of Marketing

Work Arrangement: Hybrid (a mix of home office and on-site work in the Hamburg office)

Growth Opportunities:

• Expanding the influencer marketing team as the company grows
• Potential career progression into senior marketing roles or management positions
• Gaining experience in a fast-paced startup environment with diverse responsibilities

ASSUMPTION: As the company grows, there will be opportunities for the Influencer Marketing Manager to take on more responsibilities and lead a team.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office in Hamburg's HafenCity

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene and a strong economy
• The HafenCity district is a modern, up-and-coming neighborhood with a mix of residential and commercial buildings
• Hamburg has a well-connected public transportation system, making it easy to commute to the office

Work Schedule: Full-time (40 hours/week) with flexible scheduling and a mix of home office and on-site work

ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or video interview with the hiring manager and team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• In-depth knowledge of influencer marketing trends and best practices
• Strong communication and negotiation skills
• Ability to work independently and manage multiple projects
• Cultural fit with the company's values and work environment

Application Tips:

• Highlight relevant experience and achievements in influencer marketing
• Include specific examples of successful influencer marketing campaigns you've managed
• Tailor your resume and cover letter to emphasize your fit with FOODVIBEZ's mission and values
• Prepare questions to ask the interviewer about the company, team, or role

ATS Keywords: Influencer marketing, content creation, relationship management, campaign planning, performance analysis, budget planning, social media, communication, negotiation, creativity, digital trends

ASSUMPTION: FOODVIBEZ uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Influencer marketing tools and platforms (e.g., Grin, Upfluence, BrandSnob)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Passion for food and creativity
• Collaboration and teamwork
• Innovation and continuous learning
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• Results-driven and proactive
• Open and collaborative communication
• Flexible and adaptable

Self-Assessment Questions:

• Do you share FOODVIBEZ's passion for food and creativity?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work culture?
• Are you eager to learn and adapt to new challenges and opportunities?

ASSUMPTION: Candidates who align with FOODVIBEZ's values and work style will be more likely to succeed in the role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple influencer relationships and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the demands of multiple stakeholders, including influencers, content creators, and internal teams
• Occasional weekend work or late hours leading up to campaign launches or events

ASSUMPTION: The role may present challenges, but it also offers opportunities for growth, learning, and career advancement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Influencer Marketing Manager focuses primarily on digital and social media channels
• Compared to other marketing roles, this position requires a strong understanding of influencer culture and trends
• Career progression may involve moving into senior marketing roles or management positions within the company

ASSUMPTION: The Influencer Marketing Manager role is unique and requires a specific skill set, but it offers a clear path for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for a new product launch
• Identifying and engaging with relevant influencers and content creators for a brand awareness campaign
• Analyzing the performance of influencer marketing campaigns and optimizing them for better results

ASSUMPTION: The specific projects and tasks may vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the influencer marketing team currently?
• How does FOODVIBEZ support the growth and development of its employees?
• What is the company's long-term vision for the influencer marketing team and role?
• How does the company measure the success of influencer marketing campaigns?
• What is the team's dynamic, and how do they collaborate with other departments?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you better understand the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching FOODVIBEZ and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.