Founding Product Marketer
Mid-level Product Marketing role at Imbue. San Francisco · $150,000–$220,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create a paid acquisition function for the flagship product and wider product suite
- Run concurrent tests across channels, creative concepts, audiences, and messaging
- Improve the path from impressions through clicks, downloads, activation, and later conversion
- Find promising audiences across paid, community, influencer, partnership, and emerging channels
- Build a repeatable testing system that learns from performance over time
What you bring
- Previous hands-on ownership of paid acquisition campaigns and meaningful media budgets
- A track record of rigorous A/B testing and performance-based investment decisions
- Experience marketing technical products alongside an engineering team
- Strong analytical ability and comfort working directly with marketing data
- Experience with creators, influencers, or technical communities
Who this fits
You’ll suit a build-from-scratch role focused on finding valuable users for technical and AI products. The work rewards creative experimentation, strong measurement, and hands-on campaign execution. The listing places the role in San Francisco and describes frequent team events, dinners, off-sites, and hangouts.
From the employer
Summary
We're looking for a savvy, skilled, creative, analytics-driven product marketer to help people discover our products.
This isn't a role where you'll inherit a mature marketing machine. You'll build one. You'll launch campaigns from scratch, analyze what works, iterate, and develop a repeatable acquisition engine for technical products.
Success in this role is measured by having the right people find our products, download them, and keep them coming back.
You’ll get to be at the frontlines of testing product positioning, early adoption strategy, and have a driving role in finding the most valuable users for an AI product.
What you'll do
Your goal is to figure out how to efficiently acquire users for our suite of products. We’re looking to launch one of our biggest flagship products soon, and that will be the main focus, but we’re also looking for someone to help with marketing and growth for our suite of products.
Example projects:
- Build our paid acquisition program from the ground up.
- Launch dozens of experiments simultaneously across platforms, creatives, audiences, and messaging. Measure results, and double down on what works. Kill what doesn't.
- Improve every stage of the acquisition funnel, from impressions to clicks to downloads to activation.
- Draw good insights about which channels audiences spend time, whether that's Reddit, Hacker News, YouTube, X, developer newsletters, partnerships, or places we haven't considered yet.
- Expand beyond paid acquisition into influencer partnerships, community-driven distribution, and other growth channels.
- Partner with the engineering team on creative campaigns and think outside the box.
What success looks like
You'll own metrics like these:
- Increasing downloads.
- Improving impression-to-download conversion.
- Improving activation and downstream funnel conversion.
- Reducing cost per click and cost per acquisition.
- Building a repeatable experimentation process that gets smarter over time.
About you
- You've run paid acquisition before and have built campaigns yourself.
- You’ve managed meaningful paid media budgets with clear performance ownership.
- You’ve designed rigorous A/B testing programs.
- You have experience with creators, influencers, or technical communities.
- You have strong analytical skills and comfort working directly with marketing data.
- You know how to create audiences, manage budgets, write copy, test creatives, analyze performance, and decide where to invest resources.
- You are experienced in marketing technical products, working with a technical team.
- You are creative and strategic, but are also grounded in data and great at execution.
We'd be especially excited if you have
- Built paid acquisition for developer tools or AI products.
- Built growth systems at an early-stage startup.
Compensation & Benefits
• Lunch provided daily (SF office)
• $250 lifestyle stipend per month
• Generous budget for self-improvement: coaching, courses, conferences, etc.
• Actively co-create and participate in a positive, intentional team culture
• Frequent team events, dinners, off-sites, and hangouts
The base salary range for this role is $150,000–$220,000 per year.