Senior Community Manager
Senior Community Marketing role at HoneyBook. San Francisco · full-time · $155,000–$175,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll set community goals, define success measures, and stay accountable for business results
- You’ll grow the digital community through daily conversation, knowledge sharing, and peer interaction
- You’ll moderate discussions and lead product meetups, workshops, and online or in-person activations
- You’ll turn active members into advocates with recognition programs and improve LLM content discovery
- You’ll learn member needs and guide company-wide community strategy, mentoring peers and collaborators
What you bring
- At least eight years in community management or marketing, including two years as a senior IC or team lead
- Experience scaling active digital and in-person communities for a SaaS or SMB brand
- A record of moving customers from passive participation toward advocacy
- Skill designing repeatable live programs with measurement built in
- Clear writing, persuasive presentations, AI tool fluency, and experience partnering on CRM, Snowflake, or LLM indexing
Who this fits
You’ll thrive if you enjoy fast-paced, intellectually curious work and care deeply about small business owners, especially creative professionals. The role is based in San Francisco with a hybrid setup. You’ll also mentor peers and collaborators while shaping community strategy across HoneyBook.
From the employer
HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance - not replace - independent professionals. HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.
Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and maintain a growth mindset. We know experience comes in many forms - some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually curious environment and have relevant experience, we encourage you to apply.
The best community managers don't just grow communities, they love the people in them. We're looking for a senior community leader who is as energized by a great member conversation as they are by a retention metric.
You'll run programs, build relationships, and manage the ecosystem that turns our 100,000+ members into a thriving community of small business owners, driving engagement, advocacy, and connection. You are deeply at home in digital communities: you know how to grow them, spot the members ready to become evangelists, and build an education and content engine that compounds over time, showing up in search, in LLMs, and in the research prospects are doing online. You're equally comfortable bringing community to life in person — running product-focused meetups, workshops, and activations that turn digital relationships into real ones. You'll inherit active programs with the space and mandate to build on what exists and bring new ideas to life focusing on community engagement and growth, product adoption, and top of funnel.
What You'll Do
Own the business outcomes for the community, defining what success looks like, setting metrics and holding yourself accountable to them.
Own and grow our core digital community platform, driving daily engagement, conversation quality, knowledge sharing, and meaningful peer-to-peer interaction.
Serve as community moderator and cultural leader: facilitate discussions, surface great member content, and run product-focused activations that bring the community together online and in person.
Develop strategies to convert active members into brand evangelists through recognition programs that spotlight community leaders.
Own the community LLM discoverability strategy ensuring community content is structured, indexed, and surfaced in AI-powered search results, so HoneyBook members and prospects find peer proof wherever they're looking.
Build and maintain strong relationships with members, understanding their business needs, product pain points, and what makes them stay.
Raise the bar around you: mentor peers and collaborators, be the domain expert for community strategy across the company, and actively shape how HoneyBook thinks about and invests in community.
What We're Looking For
8+ years in community management or community marketing, with at least 2 years in a senior IC or team lead role.
Proven track record building and scaling high-engagement digital and in-person communities at a SAAS or SMB brand, moving customers from passive to participant to advocate.
Experience designing and running live programming — meetups, workshops, activations — with the rigor to make it repeatable, not one-off.
Strong program design instincts: you build with measurement in mind
Excellent communicator, clear in writing, persuasive in presentations, effective with both executives and members.
Hands-on fluency with AI tools (Claude, ChatGPT, or similar) and a proactive approach to integrating them into daily workflow.
Growth mindset and ownership instinct. No project is beneath you; no problem is someone else's to solve.
Familiarity with data infrastructure (CRM connections, Snowflake, LLM indexing) and a track record of partnering with technical teams to build it.
Exceptional candidates will also have:
Experience building programs that connect community engagement directly to product adoption metrics and top of funnel growth
Deep affinity for small business owners: photographers, event planners, designers, consultants, and other creative professionals.
The good stuff:
Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
Compensation: We offer a competitive salary and meaningful equity grants.
Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.
Our core values:
People come first: We prioritize people as we explore opportunities and work through challenges.
Raise the bar: We push for greatness—for ourselves, each other, and our members.
Own it: Trust and ownership let us make decisions with confidence.
We love what we do: We bring passion to our work and love what we create for our members.
Keep it real: Authenticity, respect, and transparency are at our core.
The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150M in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.
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Applicant Information
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