Senior Product Marketer
Senior Product Marketing role at Hex Technologies. SF or NYC · $160,000–$245,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run one product domain like its general manager, from first concept talks through launch and beyond
- Own launch tiering, playbooks and full asset coverage so every release ships complete
- Build competitive analysis, demo guidance and talk tracks that AEs and SEs actually adopt
- Keep customer-facing surfaces current: web pages, sales decks, solution briefs, demo environments
- Publish under your own name and take public positions to shape how the category is discussed
What you bring
- Four or more years of product marketing at a fast-moving product company, with launches and field impact to prove it
- Non-negotiable writing chops plus the operational habit of building repeatable launch and enablement systems
- Real understanding of AI models, what they do well, where they break down, and what that means for buyers
- Ease working amid ambiguity, strong opinions and a quick pace
Who this fits
This suits a full-stack product marketer who owns a domain end-to-end and refuses to hand off at the launch moment. You should be both a strong storyteller and a systems-builder, and comfortable stretching into adjacent work rather than guarding boundaries. The role is hybrid, two to three days a week in the San Francisco or New York office. OTE runs from $160,000 to $245,000 including variable pay.
From the employer
About the role
We're hiring a Senior Product Marketer to own a product domain of Hex end-to-end. That means you'll be the marketing brain from the earliest product conversations through launch, and then through the long tail of enablement, assets, and campaign work that makes a launch really matter.
The PMM team at Hex is structured around full-stack product marketers, each owning a slice of the product with latitude to shape how it's positioned, launched, sold, and sustained. The team operates as an open forum, collaborative, curious about each other's work, and oriented around helping each other move fast. We ship a ton of capabilities and we're opinionated about narrative. You'll work closely with our content lead, evangelist, customer marketer, and partner marketer to build a go-to-market strategy, launch plan, and assets to bring the product to life in the market.
What you will own:
- Become the GM of your product domain. Partner with PM and engineering from concept through ship. Your goal is for both the product team and the field to feel like they have a real partner - someone who keeps them connected, keeps them moving, and keeps them from being out of sync.
- Ship launches that actually land. Some will be blockbuster tier-one moments; others will be precision drops in a sustained drumbeat. You own the tiering, the playbook, and the full asset coverage - positioning, launch content, web updates, so every release in your domain ships complete, not scrambled. That includes written content, email, social, and creative video, and we're always looking for someone who brings new ideas to the format.
- Build enablement that the field actually uses. Our SEs and AEs are world-class but stretched. They rely on PMM for competitive analysis, demo guidance, and talk tracks. The measure of success isn't that you made the assets, it's that AEs and SEs adopt them, use them in the field, and tell you they helped.
- Keep your surface area current. Website pages, sales decks, solution briefs, demo environments, when something ships or shifts, you make sure our customer-facing view of the product stays up to date. Without this, customers fall out of sync with what we offer and why.
- Sustain the story after the launch. Launches aren't the end of the work, they're the beginning. You'll partner with content and the evangelist to keep your story alive in social, in customer-facing collateral, at events, and in analyst conversations.
- Be a voice in the market. We expect PMMs to write under their own name, take POVs, and shape how this category gets talked about, not just produce internal docs.
About You:
- 4+ years in product marketing at a fast-moving product company. You've owned a meaningful surface area before and you have the launch portfolio and field impact to show for it.
- A storyteller with an operational backbone. Strong writing is non-negotiable, you should be the person others want eyes on their copy. But you also build the repeatable systems behind the story: the launch playbook, the enablement BOM, the process that makes the next launch faster than the last.
- Genuine fluency in AI, not just the marketing of it, but what the models can do, where they fall short, and what that means for the buyers we're talking to. Someone who's been on the cutting edge, created content around it, and can credibly shape how we talk about it.
- Comfort with ambiguity, opinion, and pace. You'll have backing and autonomy in equal measure.
Bonus points
- Experience marketing AI-native or AI-augmented products
- A background in or near analytics, BI, or developer tools
- A real point of view on the current moment in B2B marketing and what to do about it
- A story about a launch or enablement program you systematized - something complex you made simple and scalable
What this role isn't
- A launch specialist who hands off at the GTM moment.
- A pure storyteller without an operational backbone.
- Someone who thinks their job is to "define the strategy" and then have others do the real work.
- Someone who guards role boundaries. You'll regularly stretch into adjacent territory, that's not the exception, that's the job.
This role will be hybrid (2-3 days per week in office) based out of our San Francisco or NYC office.
In addition to our unique culture, Hex proudly offers a competitive total rewards package, including but not limited to, market-benched salary & equity, comprehensive health benefits, and flexible paid time off.
The OTE (base + variable pay) range for this role is: $160,000 - $245,000.
The salary range shown may be a reflection of additional factors such as geographical location and skill ranges/levels we’re open to. Placement in the salary range will be decided upon completion of the interview process, taking into account factors like leaving room for growth, internal fairness & parity, your demonstrated skills, and the depth of your experience. Our Recruiting team will be able to provide more details during the interview process.
By submitting an application the candidate consents to the use of their personal information in accordance with the Hex Privacy policy: https://learn.hex.tech/docs/trust/privacy-policy.
Hex Technologies uses AI-assisted tools as part of our application review process, including for resume screening and fraud detection. These tools help our team evaluate applications and verify applicant information. All AI-generated recommendations are reviewed by a member of our recruiting team before any hiring decision is made. No application is automatically rejected based solely on an AI tool's output.