Head of Performance Marketing - Remote

🚀 Job Overview

GVI is seeking an experienced Head of Performance Marketing to drive significant growth through paid media channels. This role will have complete ownership of paid campaigns across multiple platforms, optimize existing Google Search ads, and expand into new channels like paid social. The position focuses on building a predictable and scalable customer acquisition strategy while managing substantial marketing budgets exceeding £1m annually.

ASSUMPTION: Based on the description mentioning "the next stage of paid media growth" and "new, accelerated growth," this appears to be a growth-focused role aimed at scaling the company's digital marketing efforts beyond their current channels.

📋 Key Responsibilities

• ✅ Own and manage all paid campaigns across Google, Meta, TikTok & Bing for multiple brands (GVI, Bushwise, Outsourcery, GVI Foundation)
• ✅ Develop and implement campaign optimization strategies across account structure, keywords, bidding strategy, and performance metrics
• ✅ Test and scale new advertising platforms to expand reach and/or reduce acquisition costs
• ✅ Produce comprehensive daily, weekly, and monthly performance reports using Google Sheets, Excel, and LookerStudio
• ✅ Analyze campaign effectiveness and implement continuous testing and learning approaches
• ✅ Advise on and manage digital marketing budget allocation for optimal ROI
• ✅ Ensure seamless tracking and attribution between paid platforms and Salesforce
• ✅ Maintain compliance with privacy standards (GDPR, CCPA) across tracking systems
• ✅ Stay informed on all products across the business lines
• ✅ Manage external SEO freelancers overseeing implementation and strategy
• ✅ Collaborate with communications and creative teams on developing engaging assets
• ✅ Work cross-functionally with operations, development, analytics, and outreach teams
• ✅ Stay current with digital marketing trends and identify potential new channels and strategies

🎯 Required Qualifications

Education: Not specified

Experience:

• 8+ years experience within paid media
• 5+ years of experience in a marketing agency
• 3+ years experience managing campaigns across Meta
• 1-2 years experience managing campaigns on TikTok
• Experience managing annual budgets exceeding £1m

Skills:

• Google Ads certification (current)
• Google Analytics certification (current)
• Google Tag Manager expertise
• GA4 proficiency
• Salesforce experience
• Excel proficiency
• Basic experience with Bing advertising
• Strong analytical and data presentation abilities
• Excellent communication skills, especially explaining technical concepts
• Team collaboration and stakeholder management

💰 Compensation & Benefits

Salary Range: R50,000 - R70,000 ZAR (depending on experience)

Benefits:

• Quarterly half-day Fridays
• Collaborative, flexible culture
• Transparent communication with CEO
• Supportive team environment
• In-house counseling support

Industry Comparison: This salary range (approximately $2,700-$3,800 USD monthly) is competitive for a senior marketing position in South Africa, particularly for a remote role with an international organization.

ASSUMPTION: The salary comparison is based on standard South African marketing salaries, with the understanding that remote roles with international organizations often offer competitive compensation within the local market.

🔍 Company Context

Industry Position: GVI is an award-winning organization focused on conservation and community development programs aligned with the UN Sustainable Development Goals. They operate in 13 countries worldwide.

Company Size: Not specified, but references to multiple brands (GVI, Bushwise, Outsourcery, GVI Foundation) suggest a medium to large organization.

Company Stage: Established organization with international presence looking to scale their digital marketing operations.

ASSUMPTION: Based on their international presence across 13 countries and reference to multiple brands within the GVI Group, I'm assuming this is an established organization rather than an early-stage startup.

📊 Role Analysis

Career Level: Senior leadership position

Reporting Structure: Reports to the Director of Marketing

Team Size/Composition: Not explicitly stated, but will work within the GVI Marketing team and manage external SEO freelancers

Growth Opportunities: Potential to significantly impact business growth through scaling paid media strategies across multiple brands

ASSUMPTION: Given the seniority level and comprehensive responsibilities, this role likely offers pathway to higher marketing leadership positions, possibly at the director level, though specific growth paths aren't mentioned in the listing.

🌍 Location & Work Environment

Office Type: Fully remote

Geographic Context: The salary is listed in South African Rand (ZAR), suggesting a preference for or connection to South Africa, though the remote nature means candidates could potentially work from various locations.

Work Schedule: Standard full-time with quarterly half-day Fridays as a benefit

Regional Considerations: The role appears designed for someone comfortable working across time zones, as GVI operates in 13 countries globally.

ASSUMPTION: While the position is remote, there may be an expectation to align with South African working hours or have overlap with their core team hours, though this isn't explicitly stated.

💼 Interview & Application Insights

Typical Process: For senior marketing roles, expect multiple rounds including initial screening, technical marketing assessments, panel interviews with marketing team, and possibly a final meeting with executive leadership.

Key Assessment Areas: Paid media expertise, analytical skills, strategic thinking, ROI-focused approach, and ability to scale operations across multiple platforms.

Application Tips: Highlight quantifiable results from previous paid media campaigns, emphasize experience with the specific platforms mentioned (Google, Meta, TikTok, Bing), and demonstrate a data-driven approach.

ATS Keywords: Performance marketing, paid media, Google Ads, Meta advertising, TikTok ads, conversion optimization, customer acquisition, ROI, campaign management, Salesforce, GA4, Google Tag Manager.

ASSUMPTION: These interview insights are based on standard practices for senior marketing roles and may vary based on GVI's specific hiring processes.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• TikTok Ads
• Bing Advertising
• Google Analytics 4 (GA4)
• Google Tag Manager
• Salesforce
• LookerStudio
• Excel/Google Sheets
• Hubspot (listed as ideal)
• Project management tools like Trello or Monday.com (listed as ideal)

ASSUMPTION: Based on the focus on paid media and performance tracking, knowledge of bid management tools, attribution platforms, and A/B testing solutions would likely be valuable, though these aren't explicitly mentioned.

👔 Cultural Fit Considerations

Company Values: Impact-driven, sustainability-focused, community-oriented, and globally-minded. The listing specifically mentions valuing passion, authenticity, innovation, and respect.

Work Style: The marketing team values positivity, collaboration, flexibility, agility, accountability, embracing change, and innovation.

Self-Assessment: Candidates should consider their comfort with:

• Working in a fast-paced environment while juggling multiple priorities
• Being part of a purpose-driven organization focused on sustainability
• Operating in a collaborative yet self-directed remote setting
• Taking initiative and being adaptable to change
• Working with international stakeholders across multiple brands

ASSUMPTION: The emphasis on global impact and sustainability suggests the organization values mission-aligned employees who connect with their conservation and community development work.

⚠️ Potential Challenges

• Managing paid campaigns across multiple platforms and brands simultaneously
• Scaling new channels while optimizing existing ones with defined budget constraints
• Working across potentially different time zones with international stakeholders
• Balancing technical performance marketing with the mission-driven nature of the organization
• Meeting growth expectations while maintaining ROI thresholds

ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities and the nature of managing multi-platform marketing across different brands, which typically requires balancing competing priorities.

📈 Similar Roles Comparison

This Head of Performance Marketing role differs from typical Digital Marketing Manager positions by its exclusive focus on paid channels and growth. Unlike a CMO, this role is specifically focused on driving customer acquisition through paid media rather than overall brand strategy. Compared to agency-side performance marketing roles, this position offers broader strategic ownership and direct business impact within a single organization with multiple brands. The role combines elements of both a Paid Media Director and a Growth Marketing leader, with strong emphasis on scaling customer acquisition.

ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas outlined in the job description.

📝 Sample Projects

• Developing a comprehensive paid media strategy to increase program bookings across GVI's 13 operating countries
• Creating and implementing a TikTok advertising campaign targeting Gen Z audiences interested in conservation experiences
• Building an attribution model that accurately tracks customer journey from paid media touchpoints through to Salesforce conversions
• Restructuring Google Ads campaigns to improve quality scores, reduce CPC, and increase conversion rates
• Designing a testing framework to evaluate new paid channels for cost-effective customer acquisition

ASSUMPTION: These projects are examples derived from the stated responsibilities and would likely be similar to actual work expectations, though specific priorities would be determined by business needs.

❓ Key Questions to Ask During Interview

1. What are the current conversion benchmarks across your paid channels, and what improvements are you hoping to achieve over the next 12 months?
2. How do you measure success for conservation and community development programs, and how does this translate to marketing KPIs?
3. What is your current marketing technology stack beyond the tools mentioned in the job description?
4. How do the different brands within GVI Group collaborate, and how autonomous will I be in decision-making for each brand's paid strategy?
5. What are the biggest challenges the marketing team has faced with paid acquisition in the past year?
6. How does the team balance performance marketing objectives with GVI's sustainability and social impact mission?

ASSUMPTION: These questions are suggested based on typical considerations for senior marketing roles and the specific context of GVI's mission-driven focus.