🔹 Job Title: Head of Paid Media
🔹 Company: Power Digital
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
As the Head of Paid Media, you will lead the development, execution, and optimization of comprehensive paid media campaigns across multiple digital platforms. You'll be responsible for creating cohesive 360° paid media strategies that drive engagement, conversions, and measurable ROI while working with a small, tight-knit team focused on cleaning up the global food supply and building the "Don't Die" ideology.
ASSUMPTION: Based on the job listing, this position appears to be for one of Power Digital's partner companies in the health food/nutrition space, not for Power Digital itself. This is indicated by the disclaimer mentioning the role is at "one of Power Digital's partner companies" and references to "cleaning up the global food supply."
Paid Media Strategy
Campaign Management
Platform-Specific Management
Analytics and Budget Management
Collaboration and Innovation
Education: Not specified
Experience: Not explicitly stated in years, but requires advanced knowledge and expertise in paid media platforms
Skills:
ASSUMPTION: While no specific years of experience are mentioned, the advanced knowledge requirements and leadership position suggest this is a senior-level role requiring several years of paid media experience, likely 5+ years with progressive responsibility.
Salary Range: $120,000 - $155,000
Benefits: Not specifically detailed beyond salary
Industry Comparison: This salary range aligns with or slightly exceeds the national average for senior paid media roles in the United States, particularly for companies focused on growth marketing and digital strategy.
ASSUMPTION: The company likely offers standard benefits (healthcare, retirement plans, PTO) consistent with the tech-enabled growth industry, but these aren't explicitly stated in the job listing.
Industry Position: Power Digital is a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence. The actual employer appears to be a partner company in the health food/nutrition industry focused on "cleaning up the global food supply."
Company Size: The description mentions a "small, tight-knit team," suggesting this is not a large enterprise.
Company Stage: The language suggests a growth-stage company with an established mission but still building its brand influence.
ASSUMPTION: Based on the mention of building the "Don't Die" ideology into "the most influential ideology in the world," this appears to be a purpose-driven company in the health food space that's in a scaling phase, likely post-startup but not yet a large enterprise.
Career Level: Senior/Head level position
Reporting Structure: Not specified
Team Size/Composition: Described as a "small, tight-knit team"
Growth Opportunities: Potential to significantly influence the growth of a purpose-driven brand with a global mission
ASSUMPTION: As Head of Paid Media, you would likely report to a CMO or VP of Marketing and may have oversight of paid media specialists or work closely with agencies. The role appears to offer autonomy and significant responsibility for driving business growth through digital channels.
Office Type: Not specified
Geographic Context: United States (location flexible within the US)
Work Schedule: Not specified
Regional Considerations: Role appears to be available throughout the United States
ASSUMPTION: Given the digital nature of the role and lack of specific office location, there may be flexibility for remote work or hybrid arrangements, though this isn't explicitly stated. The company likely has a headquarters or main office in a major US metropolitan area.
Typical Process: For senior marketing roles, expect multiple interview rounds including initial screening, technical assessment of paid media knowledge, portfolio review, and meetings with key stakeholders.
Key Assessment Areas: Strategic thinking, technical proficiency with major ad platforms, analytical capabilities, past performance metrics, leadership style, and cultural alignment with a mission-driven organization.
Application Tips: Highlight quantifiable results from previous paid media campaigns, demonstrate platform-specific expertise, and showcase your experience developing comprehensive cross-channel strategies.
ATS Keywords: paid media, Meta Ads, Google Ads, YouTube Ads, Amazon Advertising, ROAS, CPA, campaign optimization, audience segmentation, retargeting, analytics, media budget management, A/B testing
ASSUMPTION: These insights are based on standard industry practices for senior marketing roles and not explicitly mentioned in the job description.
ASSUMPTION: Beyond the explicitly mentioned platforms, senior paid media professionals typically work with additional tools such as Tableau, Data Studio, HubSpot, Salesforce, UTM parameter tracking systems, and various marketing automation platforms.
Company Values: The organization values integrity, autonomy, grit, and is described as "people-first" with a focus on diversity. The partner company appears mission-driven around health and food quality.
Work Style: Fast-paced, efficient, defined by competence, with a focus on collaboration across teams.
Self-Assessment: Consider how aligned you are with health/nutrition mission-driven work, whether you thrive in small team environments, and if you're comfortable working in a growth-focused, results-oriented culture.
ASSUMPTION: The company likely has a strong emphasis on accountability and measurable results, balanced with a progressive approach to work arrangements and team culture, given their mission-oriented focus.
The role requires managing multiple complex platforms simultaneously while delivering measurable results. The description of a "small, tight-knit team" suggests you may have limited support staff while being responsible for comprehensive strategy across numerous platforms. Building a global brand around an ideology ("Don't Die") may present unique messaging challenges and require careful audience targeting.
ASSUMPTION: In growth-stage companies with ambitious missions, resource constraints, competing priorities, and rapid pivots are common challenges. The head of paid media may need to be hands-on with campaign execution while also providing strategic leadership.
This Head of Paid Media role differs from traditional Digital Marketing Director positions by focusing exclusively on paid channels rather than organic strategies. Compared to Paid Media Manager roles at larger companies, this position likely offers more strategic input and autonomy but may require more hands-on execution. Unlike agency roles managing multiple client accounts, this position focuses on building a single brand with a specific mission in the health/food industry.
ASSUMPTION: This comparison is based on standard industry role structures and the specific details provided in the job description.
ASSUMPTION: These project examples are based directly on the responsibilities listed in the job description and the apparent industry focus of the partner company.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Update your resume to highlight relevant paid media experience, emphasizing platform-specific expertise (Meta, Google, YouTube, Amazon) and measurable results from previous campaigns.
2. Prepare a portfolio showcasing your most successful paid media campaigns with clear metrics and strategic thinking.
3. Research the "Don't Die" brand and the partner company's mission around food supply to understand their positioning.
4. Submit your application through the official Power Digital careers page, noting this is for a partner company position.
5. Connect with relevant professionals on LinkedIn who work at Power Digital to better understand the company culture and partner relationships.
6. Optimize your application by incorporating key terms like "paid media strategy," "cross-channel campaign optimization," "ROAS improvement," and specific platform expertise to ensure you pass ATS screening.