🔹 Job Title: Head of Marketing & Growth - nib Thrive
🔹 Company: nib Group
🔹 Location: Newcastle, New South Wales, Australia
🔹 Job Type: Full-time (12-month fixed term contract)
🔹 Category: 🚀 Growth Marketing
This leadership role combines strategic marketing expertise with a focus on driving participant growth for nib Thrive, the National Disability Insurance Scheme (NDIS) business within the nib Group. Reporting directly to the Chief Executive of nib Thrive, you'll develop and implement comprehensive marketing and growth strategies to increase participant numbers, improve retention, and enhance brand awareness in the NDIS sector. As one of the top three largest plan managers in Australia supporting over 46,000 NDIS participants, nib Thrive is positioned for significant impact in the disability services space.
✅ Develop and implement strategies to drive participant growth, retention, and brand awareness
✅ Lead brand positioning and messaging to ensure consistency and differentiation in the market
✅ Oversee digital marketing, communications, content creation, growth strategies and social media campaigns
✅ Deliver exceptional experiences through digital and experiential marketing campaigns
✅ Identify business opportunities and emerging growth channels including sector events and community engagement
✅ Mentor, coach, and develop a high-performing marketing team
✅ Ensure alignment with the brand's overarching objectives
✅ Leverage innovative approaches and data-driven insights to deliver exceptional outcomes
Education: Relevant degree or equivalent industry experience
Experience: Proven experience in marketing leadership roles within complex organizations
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: While specific compensation figures aren't provided, marketing leadership roles in the healthcare/NDIS sector in Australia typically offer competitive salaries relative to the regional market, especially for roles reporting directly to C-level executives.
Industry Position: nib Group is a significant player in Australia's health and wellbeing sector, with nib Thrive being one of the top three largest NDIS plan managers in Australia, supporting over 46,000 participants.
Company Size: Large organization with multiple divisions
Company Stage: Established company with growth-stage NDIS business unit
ASSUMPTION: The description of nib Thrive as a "House of Brands" and one of the top three largest plan managers suggests this is a substantial operation within the larger nib Group. The mention of acquisition in November 2022 indicates the NDIS business unit is still in a growth and development phase despite the parent company being well-established.
Career Level: Senior leadership
Reporting Structure: Reports directly to the Chief Executive, nib Thrive
Team Size/Composition: Not specified, but involves leading a marketing team
Growth Opportunities: Opportunity to make significant impact in a rapidly growing business unit within the disability services sector
ASSUMPTION: Based on the reporting line to the Chief Executive and the breadth of responsibilities, this appears to be a senior leadership role with significant influence over business strategy and execution. While team size isn't specified, the mentoring and coaching responsibilities suggest management of a marketing team of measurable size.
Office Type: Hybrid working model (combination of office and remote work)
Geographic Context: Newcastle is a coastal city in NSW, Australia's second oldest city, offering a more affordable lifestyle compared to Sydney while maintaining proximity to major metropolitan areas.
Work Schedule: Not specified, likely standard business hours with flexibility
Regional Considerations: Newcastle is increasingly becoming a hub for health innovation and services in Australia, with a growing focus on disability support initiatives.
ASSUMPTION: The listing specifically mentions a hybrid working model with purpose-built "Hubs" for focused work and collaboration, suggesting a flexible approach to work location while maintaining intentional in-person collaboration.
Typical Process: For senior marketing roles in health/NDIS organizations, expect multiple interview rounds including initial screening, panel interviews with leadership, and possibly a presentation component demonstrating marketing strategy approaches.
Key Assessment Areas: Strategic thinking, leadership capabilities, marketing expertise across multiple channels, understanding of the NDIS sector, track record of driving growth, and cultural alignment with nib's focus on inclusion and diversity.
Application Tips: Emphasize experience in building high-performing teams, showcase measurable growth outcomes from previous roles, and highlight any experience with disability services or NDIS if applicable.
ATS Keywords: NDIS, strategic marketing, growth strategy, participant acquisition, retention, brand awareness, digital marketing, content marketing, leadership, team development, plan management, disability services, community engagement
ASSUMPTION: These insights are based on standard practices for senior marketing roles in the healthcare/disability services sector and the specific requirements outlined in the job description.
Content management systems, marketing automation platforms, digital marketing tools, social media management platforms, analytics and reporting tools, CRM systems
ASSUMPTION: While specific tools aren't mentioned, proficiency with these categories of marketing technologies would be expected for a marketing leadership role of this nature in the NDIS sector.
Company Values: Better health and wellbeing for all Australians, innovation, human-centered approaches, accessibility, inclusion, diversity, flexibility
Work Style: Collaborative, purpose-driven, outcomes-focused, innovative
Self-Assessment:
ASSUMPTION: The company values are directly stated or strongly implied in the listing, particularly in the sections about nib Thrive's vision and diversity statements.
The role involves marketing in the sensitive and regulated NDIS sector, requiring careful navigation of compliance requirements while driving growth. The 12-month fixed-term contract nature may present uncertainty for long-term career planning. The position spans multiple marketing disciplines, requiring broad expertise and the ability to prioritize effectively across diverse responsibilities.
ASSUMPTION: These potential challenges are inferred from the nature of the role, the NDIS context, and the contract duration specified in the listing.
This role differs from standard marketing director positions by its specific focus on the NDIS sector and participant growth. Compared to commercial marketing leadership roles, this position likely requires greater sensitivity to the needs of people with disabilities and understanding of the regulatory environment of NDIS. The role combines elements of traditional CMO responsibilities with specific growth metrics tied to NDIS participant acquisition and retention, making it more specialized than general marketing leadership positions.
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles and the specific NDIS context described in the listing.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the NDIS context of the role.
ASSUMPTION: These questions are suggested based on the role type and specific context of nib Thrive as an NDIS provider.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.