S

Head of Growth Marketing - Marketplace Supply

Scale AI
Full-time
On-site
San Francisco, California, United States
๐Ÿš€ Growth Marketing
Head of Growth Marketing - Marketplace Supply at Scale AI | San Francisco

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Head of Growth Marketing - Marketplace Supply

๐Ÿ”น Company: Scale AI

๐Ÿ”น Location: San Francisco, California, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Scale AI is seeking an experienced Head of Growth Marketing to lead global advertising and marketing efforts focused on sourcing contributors worldwide. This critical leadership role will drive the company's contributor acquisition strategy, manage a team of growth marketers, and oversee multichannel campaigns across social media, professional networks, job boards, and content marketing initiatives. The position is fundamental to Scale AI's marketplace growth as contributors form the core of the company's value proposition in AI solutions.

ASSUMPTION: Based on the marketplace supply focus and contributor acquisition responsibilities, this appears to be a role focused on the talent/workforce side of Scale AI's business model, likely involving the recruitment of data labelers, AI trainers, or specialized contributors who help build AI datasets.


๐Ÿ“‹ Key Responsibilities

โœ… Develop and implement comprehensive global growth marketing strategies to source contributors across regions and languages while improving cost efficiency

โœ… Analyze campaign performance data and make data-driven decisions to improve ROI

โœ… Strengthen relationships with major ad platforms and vendors while establishing better end-to-end campaign management processes

โœ… Lead and mentor a team of growth marketers and channel partner managers, fostering a data-driven culture

โœ… Oversee multichannel marketing campaigns (Social Media, LinkedIn, Job Boards, Content, Community Building, SEO/SEM)

โœ… Manage growth marketing budget effectively across different channels and regions

โœ… Stay current with latest growth marketing trends, technologies, and best practices

โœ… Collaborate cross-functionally with product, engineering, and sales teams

โœ… Build and maintain strategic partnerships with key vendors and partners

โœ… Pilot and scale new regional channels to enable global contributor growth


๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in marketing, business, or related field

Experience: 8-10+ years in growth marketing with proven success in global roles; experience leading teams of 5+ (ideally 10+)

Skills:

  • Deep understanding of growth marketing channels (social media, LinkedIn, job boards, content marketing)
  • Experience managing campaigns on major advertising platforms (Meta, Indeed, LinkedIn, Google)
  • Strong analytical skills for data interpretation and decision making
  • Excellent communication and interpersonal abilities
  • Cross-functional collaboration capabilities

Preferred Qualifications:

  • Experience growing supply side of marketplaces or leading inbound acquisition
  • Background in fast-paced, hyper-growth startup environments
  • Passion for AI technology
  • Experience leveraging AI for global marketing campaign management

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $196,000 - $245,000 USD (for San Francisco, New York, Seattle locations)

Benefits:

  • Equity compensation (subject to Board approval)
  • Comprehensive health, dental, and vision coverage
  • Retirement benefits
  • Learning and development stipend
  • Generous PTO
  • Potential eligibility for commuter stipend

Industry Comparison: This compensation package is competitive for senior marketing leadership roles in the tech industry in high-cost locations like San Francisco, aligning with market rates for roles requiring significant experience and team management responsibilities in AI/tech companies.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Scale AI is a leading provider of AI solutions helping businesses across industries leverage artificial intelligence. They provide high-quality data and infrastructure that accelerates the development of AI applications.

Company Size: Fast-growing company with global presence

Company Stage: Growth-stage technology company with established enterprise and government clients including OpenAI, Meta, Microsoft, U.S. Army, U.S. Air Force, GM, and Accenture

ASSUMPTION: While specific employee count isn't provided, Scale AI appears to be a well-funded, rapidly scaling AI company based on their client roster and global operations. The company likely has a substantial workforce to support their enterprise-level AI solutions.


๐Ÿ“Š Role Analysis

Career Level: Senior leadership position

Reporting Structure: Likely reports to C-level marketing executive or business lead

Team Size/Composition: Will lead a team of growth marketers and channel partner managers (5+ team members based on qualifications)

Growth Opportunities: Potential path to CMO or higher executive marketing roles; opportunity to drive contributor strategy for a rapidly growing AI company

ASSUMPTION: Based on the seniority level, team management requirements, and strategic nature of the position, this appears to be a department head role with significant influence on company growth. The global nature of responsibilities suggests expansion potential for career advancement.


๐ŸŒ Location & Work Environment

Office Type: Likely in-office or hybrid work arrangement

Geographic Context: San Francisco is a premier tech hub with a high concentration of AI companies and talent, though with high cost of living. The role includes potential for locations in New York or Seattle as well.

Work Schedule: Standard full-time schedule with potential for flexibility

Regional Considerations: San Francisco offers excellent networking opportunities within the tech ecosystem but requires consideration of housing costs and commuting logistics

ASSUMPTION: While remote work isn't explicitly mentioned, the global nature of the role may involve travel or flexible working arrangements. The presence of a potential commuter stipend suggests physical office attendance is expected.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For senior marketing roles at tech companies, expect initial screening, marketing strategy discussion, leadership assessment, panel interviews with cross-functional stakeholders, and possibly a presentation on growth strategy

Key Assessment Areas:

  • Proven track record of successful global growth marketing campaigns
  • Team leadership and management capabilities
  • Data-driven decision making and analytical skills
  • Strategic thinking and execution abilities
  • Understanding of marketplace dynamics and contributor acquisition

Application Tips:

  • Highlight specific metrics and ROI from previous growth marketing campaigns
  • Showcase experience with the specific channels mentioned (social media, LinkedIn, job boards)
  • Emphasize team leadership and development successes
  • Demonstrate understanding of marketplace dynamics, particularly supply-side growth

ATS Keywords: growth marketing, team leadership, contributor acquisition, digital marketing, marketplace supply, ROI optimization, Meta advertising, LinkedIn marketing, job board optimization, campaign management, cross-functional collaboration, data-driven marketing, performance marketing

ASSUMPTION: These insights are based on standard interview practices for senior marketing roles in tech companies and the specific requirements highlighted in the job description.


๐Ÿ› ๏ธ Tools & Technologies

  • Social Media Advertising Platforms (Meta Business Manager, Reddit Ads)
  • LinkedIn Campaign Manager
  • Job Board Management Tools (Indeed, LinkedIn Jobs)
  • Analytics and Reporting Tools
  • SEO/SEM Tools (likely Google Ads, SEMrush or similar)
  • Content Management Systems
  • Campaign Management Software
  • Budget Tracking and Optimization Tools

ASSUMPTION: These tools represent industry-standard platforms for the channels mentioned in the job description. The specific tools used may vary, but familiarity with major advertising platforms is clearly required.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Innovation, transformation, inclusion, and equal opportunity are emphasized in Scale AI's description. The company appears to value acceleration, advancement, and pushing boundaries in AI development.

Work Style: Fast-paced, hyper-growth startup environment that requires adaptability, cross-functional collaboration, and data-driven decision making

Self-Assessment Questions:

  • Do I thrive in rapidly changing, high-growth environments?
  • Am I comfortable making data-driven decisions in complex global markets?
  • Do I enjoy leading teams through periods of significant scaling?
  • Am I passionate about AI technology and its transformative potential?
  • Can I effectively bridge technical and marketing considerations?

ASSUMPTION: Cultural elements are inferred from the company description indicating "fast-paced hyper growth" environment and the emphasis on AI transformation across industries. The focus on data-driven culture within the team is explicitly mentioned.


โš ๏ธ Potential Challenges

  • Managing global campaigns across diverse regions, languages, and cultural contexts
  • Building and scaling a team in a fast-paced environment
  • Balancing cost efficiency with aggressive growth targets
  • Navigating the complexities of marketplace supply dynamics
  • Coordinating across multiple marketing channels simultaneously
  • Adapting strategies to different regional requirements and regulations

ASSUMPTION: These potential challenges are inferred from the global nature of the role, the emphasis on cost efficiency while scaling, and the complexity of managing multiple channels across regions.


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of several related positions but with specific focus on contributor acquisition:

  • VP of Growth Marketing: Similar leadership level but this role is more specialized toward marketplace supply
  • Head of Acquisition: Close alignment but with broader responsibility for contributor strategy
  • Director of Talent Marketing: Similar focus on people acquisition but more commercially oriented
  • Global Marketing Director: Comparable scope but with specialized marketplace focus

What distinguishes this role is the specific combination of growth marketing leadership with a focus on the supply side of Scale AI's marketplace model, requiring both marketing expertise and understanding of talent/contributor acquisition.

ASSUMPTION: This comparison is based on standard industry patterns for growth and marketing leadership roles in technology companies.


๐Ÿ“ Sample Projects

  • Developing a global contributor acquisition strategy across key markets with region-specific approaches
  • Building and optimizing a multi-channel campaign structure to efficiently source contributors with specialized AI skills
  • Implementing attribution modeling to accurately measure channel effectiveness across the contributor acquisition funnel
  • Creating a data-driven team culture with standardized reporting and optimization frameworks
  • Establishing strategic partnerships with key platforms to improve advertising efficiency and targeting capabilities

ASSUMPTION: These project examples are derived directly from the stated responsibilities and focus on key aspects of growth marketing for contributor acquisition.


โ“ Key Questions to Ask During Interview

  1. "What are the key metrics that define success for this role in the first 6-12 months?"
  2. "How does contributor acquisition fit into Scale AI's overall growth strategy?"
  3. "What are the biggest challenges the team is currently facing in terms of global contributor acquisition?"
  4. "How does Scale AI differentiate its marketplace value proposition for contributors compared to competitors?"
  5. "What resources and support structures are available for experimenting with new acquisition channels?"
  6. "How does the team balance global strategy with regional execution across different markets?"

ASSUMPTION: These questions are suggested based on the strategic nature of the role and would help candidates evaluate fit while demonstrating thoughtful engagement with Scale AI's business model.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Optimize Your Resume: Incorporate key terms from the job description, highlighting experience with specific platforms mentioned (Meta, LinkedIn, Indeed) and quantifiable marketing results
  2. Prepare Portfolio: Compile case studies from previous growth marketing campaigns with clear metrics and ROI data
  3. Research Scale AI: Review their current marketplace model, understand how contributors fit into their business, and familiarize yourself with their AI solutions
  4. Leverage Connections: If possible, connect with current Scale AI employees on LinkedIn to gain insights about the company culture and growth challenges
  5. Prepare Leadership Examples: Be ready to discuss specific instances of team leadership, particularly focusing on how you've built data-driven marketing cultures
  6. Note: Scale AI has a 90-day waiting period before reconsidering candidates for the same role, so ensure your application is thorough and well-prepared