🔹 Job Title: Head of Growth Marketing
🔹 Company: 5X
🔹 Location: India
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As the Head of Growth Marketing at 5X, you will be the driving force behind all growth marketing initiatives. You'll develop and implement comprehensive growth strategies to acquire customers, particularly focusing on key accounts and SMB customers at scale. This leadership role involves close collaboration with sales and product marketing teams to create impactful messaging, sales plays, and campaigns that build awareness for 5X within target markets.
ASSUMPTION: Based on the title "Head of" and the mention of "eventually hire and grow a team," this appears to be a leadership position that initially involves hands-on execution before building a team.
ASSUMPTION: The role appears to start as an individual contributor with leadership responsibilities, transitioning to team building after demonstrating success.
Education: Not specified
Experience: 8+ years in growth marketing and/or demand generation for high-growth B2B SaaS companies
Skills:
ASSUMPTION: While specific education requirements aren't mentioned, the seniority of the role and technical nature suggests a bachelor's degree in marketing, business, or related field is likely expected.
Salary Range: Not specified, described as "above-market compensation"
Benefits:
Industry Comparison: The mention of "above-market compensation" suggests the package is competitive for the Indian market for senior marketing roles.
ASSUMPTION: Based on the seniority level and Indian market rates for Head of Growth Marketing roles at tech companies, compensation likely ranges between ₹25-40 lakhs annually, plus the equity component which could be significant. This is an estimate based on typical market rates.
Industry Position: 5X appears to be a B2B SaaS company focused on serving GTM (Go-To-Market) organizations.
Company Size: Not specified, but likely a growth-stage startup based on the remote-first culture and offsites.
Company Stage: Appears to be a growth-stage company establishing strategic marketing functions.
ASSUMPTION: Based on the job description's emphasis on establishing growth marketing as a function and the mention of "dramatically helping GTM orgs," 5X is likely a growth-stage B2B SaaS startup that provides tools or services to help companies optimize their go-to-market strategies. The company appears to be expanding its marketing function to scale customer acquisition.
Career Level: Senior leadership (based on title and experience requirements)
Reporting Structure: Not specified, but likely reports to C-suite (CEO, CMO, or CRO)
Team Size/Composition: Initially appears to be an individual contributor with the opportunity to build a team after proving strategies
Growth Opportunities: Clear path to building and leading a growth marketing team, potential for executive marketing leadership
ASSUMPTION: Given the senior title and responsibility to establish growth marketing as a function, this role likely reports directly to a C-level executive. The expectation seems to be that this person will initially execute strategies personally, then build a team after demonstrating ROI.
Office Type: 100% remote
Geographic Context: Based in India, which has become a significant hub for tech talent with growing startup ecosystem
Work Schedule: Not specified, but likely flexible given the remote nature
Regional Considerations: Tech sector in India offers competitive salaries and benefits compared to other industries, with major tech hubs in Bangalore, Hyderabad, Mumbai, Delhi-NCR, and Pune
ASSUMPTION: While the role is 100% remote within India, the company may have preferences for candidates in major tech hubs for occasional in-person meetings or to facilitate timezone alignment with other team members. The coworking space benefit suggests the company supports flexible work arrangements.
Typical Process: For senior marketing roles, expect multiple rounds including initial screening, marketing strategy discussion, case study or assignment, leadership assessment, and executive interviews
Key Assessment Areas: Strategic thinking, proven growth results, analytical capabilities, leadership experience, creative marketing approach, and ability to execute
Application Tips: Emphasize measurable growth outcomes from previous roles, highlight experience establishing marketing channels from scratch, and demonstrate both strategic vision and execution abilities
ATS Keywords: Growth marketing, demand generation, B2B SaaS, customer acquisition, paid marketing, Google Ads, LinkedIn marketing, sales plays, campaign management, landing page optimization, data-driven, first principles
ASSUMPTION: These insights are based on standard industry practices for senior marketing roles in tech companies, particularly those with startup culture.
Google Ads, LinkedIn Ads, Google Analytics, Heap, email marketing platforms, landing page builders, marketing automation tools, CRM systems, analytics dashboards
ASSUMPTION: While only Google Analytics and Heap are explicitly mentioned, the responsibilities suggest familiarity with standard marketing technology stack components would be required, including CRM tools, marketing automation platforms, and analytics solutions.
Company Values: Transparency is explicitly mentioned as "at the core of what 5X is." The company also appears to value wellness, freedom, and community (as evidenced by their offsite events)
Work Style: Self-directed, entrepreneurial, data-driven, creative, and collaborative across departments
Self-Assessment: Candidates should consider:
ASSUMPTION: Based on the mentions of transparency, remote work, and wellness programs, 5X appears to have a progressive, employee-focused culture that values autonomy and work-life balance while maintaining high performance expectations.
This role combines strategic leadership with hands-on execution, which could present a significant workload. Establishing a new function requires overcoming organizational hurdles and proving ROI before resources for team expansion become available. Working remotely may present communication challenges when collaborating with cross-functional teams. The expectations for both creating strategy and executing across multiple channels (paid, outbound, content) require diverse skill sets.
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities and the "zero-to-one" nature of establishing a growth marketing function, which typically involves proving value before gaining additional resources.
This role combines elements typically found in several distinct positions: VP of Growth/Marketing (strategic), Growth Marketing Manager (execution), and Demand Generation Leader (lead generation focus). Unlike a pure CMO role, this position has strong hands-on execution requirements. Compared to Growth Marketing Manager positions, this role has higher strategic input and leadership expectations. The position differs from a standard Demand Generation role by having broader growth responsibilities beyond just lead generation.
ASSUMPTION: This comparison is based on standard industry role structures and the unique blend of responsibilities in this job description.
ASSUMPTION: These projects are illustrative examples derived from the listed responsibilities and would be typical for a Head of Growth Marketing in a B2B SaaS context.
ASSUMPTION: These questions are suggested based on the role type and company context, and should be adapted to the specific interview situation and prior conversations.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.