🔹 Job Title: Head of Growth Marketing
🔹 Company: Smile.io
🔹 Location: Canada
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As the Head of Growth Marketing at Smile.io, you'll lead the company's growth strategy to drive user acquisition, retention, and revenue expansion across all digital channels. This senior leadership role requires a strategic marketer who excels in data-driven decision-making, performance marketing, and growth experimentation. You'll work directly with content, product, sales, and executive teams to develop and execute high-impact marketing campaigns that generate qualified installs, leads, and sales conversations for Smile's loyalty program platform.
ASSUMPTION: Based on the description, this appears to be a senior leadership position that reports directly to C-level executives, given the collaboration mentioned with the CEO, COO, and CPO.
Education: Not specified
Experience: Proven track record in growth marketing, preferably within SaaS or eCommerce
Skills:
ASSUMPTION: While no specific education requirements are mentioned, this senior role likely requires a bachelor's degree in Marketing, Business, or related field, with possibly 7+ years of marketing experience including leadership roles, based on industry standards for Head-level positions.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Head of Growth Marketing roles in Canada typically offer competitive compensation packages in the range of CAD 120,000-180,000 annually, depending on location, company size, and experience level.
ASSUMPTION: This salary estimate is based on industry standards for similar senior marketing roles in Canada's technology sector, specifically for SaaS companies at Smile.io's stage of development. The company likely offers competitive benefits typical in the Canadian tech industry such as health insurance, retirement plans, and potential equity, but these are not explicitly mentioned.
Industry Position: Smile.io is described as "the world's largest provider of loyalty programs," serving over 100,000 eCommerce merchants globally. They appear to be a market leader in the customer loyalty/rewards program space for online retailers.
Company Size: Not specified, but the description mentions a "globally distributed team" serving 100,000+ merchants.
Company Stage: Based on the merchant base and global presence, Smile.io appears to be in a growth/scaling stage.
ASSUMPTION: Based on the scale of 100,000+ merchants, Smile.io is likely a medium to large-sized company with established market presence. The company appears to be past startup phase and in a growth/scaling stage with a focus on expanding its plus-tier offerings.
Career Level: Senior leadership position
Reporting Structure: Likely reporting to C-level executives (CEO, COO, CPO mentioned as direct collaborators)
Team Size/Composition: Not specified, but likely managing a growth marketing team
Growth Opportunities: Potential pathway to CMO or other executive marketing roles; opportunity to drive significant business impact at a growing global company
ASSUMPTION: Given the title "Head of" and the collaborative relationships with C-suite executives, this role likely has significant management responsibilities and is positioned as a senior leadership role. The position probably includes oversight of growth marketing specialists and managers, though team size isn't explicitly stated.
Office Type: Likely remote or hybrid, as the company mentions a "globally distributed team"
Geographic Context: Canada has several strong tech hubs including Toronto, Vancouver, and Montreal with growing SaaS ecosystems
Work Schedule: Not specified, likely standard full-time hours with potential flexibility
Regional Considerations: Canada offers strong work-life balance, comprehensive healthcare, and a supportive tech community
ASSUMPTION: The "globally distributed team" reference suggests flexible working arrangements, potentially remote-first or hybrid. The company culture details mentioning "growth and collaboration" also suggest a supportive, potentially flexible work environment.
Typical Process: For senior marketing roles, expect initial screening, 1-2 interviews with marketing leadership, a potential case study or marketing plan presentation, and final rounds with executive leadership
Key Assessment Areas: Growth strategy development, analytical capabilities, campaign performance history, leadership experience, collaborative skills, and strategic thinking
Application Tips: Highlight quantifiable growth results from previous roles, demonstrate expertise across multiple marketing channels, and showcase data-driven decision making with specific examples
ATS Keywords: growth marketing, user acquisition, retention, revenue expansion, digital channels, performance marketing, data-driven, analytics, campaign management, SEO, PPC, conversion optimization, SaaS marketing, eCommerce
ASSUMPTION: These insights are based on standard industry practices for senior marketing roles in SaaS companies rather than specific details from Smile.io's hiring process.
While specific tools aren't mentioned, a Head of Growth Marketing at a SaaS company typically works with:
ASSUMPTION: These tools represent industry-standard marketing technology for SaaS/eCommerce companies focused on growth. The listing doesn't specify particular tools, so this list represents typical technologies used in similar roles.
Company Values: The job listing mentions a culture that "fosters growth and collaboration" with a team that's "in a constant state of evolution" and "here to support each other's growth."
Work Style: Collaborative, growth-focused, and supportive environment with emphasis on continuous evolution
Self-Assessment: Consider whether you thrive in:
ASSUMPTION: The brief culture description suggests an emphasis on continuous improvement, adaptability, and collaboration. I've inferred that data-driven approaches and results-orientation are also valued based on the role requirements.
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities in the job description and the senior nature of the role. The need to balance multiple priorities and work across departments while delivering measurable results could present natural challenges.
The Head of Growth Marketing at Smile.io differs from similar roles in these ways:
ASSUMPTION: This comparison is based on standard industry role definitions and how the Head of Growth Marketing position is described in this specific listing.
Based on the job description, someone in this role might work on:
ASSUMPTION: These project examples are illustrative and based on the responsibilities outlined in the job listing, particularly around driving Smile Plus installs, leads, and sales conversations.
ASSUMPTION: These questions are suggestions based on the role description and would need to be adapted to specific interview contexts and your personal priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.