Head of Growth Marketing
Airwallex📌 Core Information
🔹 Job Title: Head of Growth Marketing
🔹 Company: Airwallex
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As Head of Growth Marketing at Airwallex, you will lead the global growth marketing strategy to drive customer acquisition at scale and maximize product adoption. Reporting to the VP of Marketing, you'll manage a team responsible for performance marketing, website/SEO optimization, and lifecycle marketing to power Airwallex's next growth phase.
ASSUMPTION: This is a senior leadership position based on the reporting structure to the VP of Marketing and responsibility for growing a global "centre of excellence." While the job type wasn't explicitly stated, given the seniority and scope, we've assumed it's a full-time position.
📋 Key Responsibilities
- ✅ Grow Airwallex's global centre of excellence for Growth Marketing, including responsibility for people, processes, and tooling/automation
- ✅ Develop and execute strategies to drive acquisition across Performance, SEO/Organic, and other global channels
- ✅ Drive nurture, activation, and customer retention globally via email, in-product, and other scaled communication channels
- ✅ Transform the company website into an acquisition and conversion funnel
- ✅ Support local Growth Marketing initiatives while adapting global strategies for local markets
- ✅ Collaborate with Brand and Product Marketing to effectively present Airwallex's product offerings
- ✅ Partner with Data, Marketing, and Revenue Operations to enhance understanding of channel performance and ROI
- ✅ Work with Product teams to improve customer journey quality and consistency from discovery to usage
ASSUMPTION: The responsibilities listed are taken directly from the job description without any additions.
🎯 Required Qualifications
Education: Not specified
Experience: Experience scaling a B2B, high-volume (particularly SME) Growth Marketing function globally
Skills:
- Track record of using paid and organic channels to deliver stretch growth targets
- Strong understanding of product positioning and campaign optimization
- Knowledge of Marketing Technology (Salesforce, Marketo, and Contentful experience a plus)
- Expertise in growth experimentation and CRO (Conversion Rate Optimization)
- Strong analytical skills, particularly with web analytics tools (e.g., Google Analytics)
- Understanding of channel performance and attribution modeling
- Strategic clarity with a focus on full-funnel optimization
- Cross-functional project leadership ability
- Strong communication skills
ASSUMPTION: While specific years of experience aren't mentioned, the role requirements indicate this is a senior position requiring significant prior experience in B2B growth marketing. No specific educational requirements were stated, which is increasingly common for senior marketing roles where experience is valued over formal education.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: No compensation or benefits information was provided in the job listing. For a Head of Growth Marketing role at a global fintech valued at $5.6 billion, the compensation would likely be competitive for the Singapore market, potentially including equity components, but this is purely speculative.
📌 Applicant Insights
🔍 Company Context
Industry Position: Airwallex is a unified payments and financial platform for global businesses, valued at US$5.6 billion. The company serves over 100,000 businesses worldwide including notable clients like Brex, Rippling, Navan, Qantas, and SHEIN.
Company Size: Over 1,500 employees
Company Stage: Growth-stage with significant funding from world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures, and Mastercard
ASSUMPTION: The company information is taken directly from the job listing without additions. Based on the valuation and investor profile, we can infer this is a well-established growth-stage company with significant market traction.
📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: Reports to the VP of Marketing
Team Size/Composition: Will lead a global team responsible for Performance Marketing, SEO/Organic channels, and Lifecycle Marketing
Growth Opportunities: Potential path to VP or CMO level positions
ASSUMPTION: The career level and reporting structure are explicitly stated in the job description. The team size is not specified, but the scope of the role suggests leadership of a sizeable team. Growth opportunities are inferred based on the seniority of the position and the company's growth trajectory.
🌍 Location & Work Environment
Office Type: In-office (likely)
Geographic Context: Singapore is a global financial hub with a thriving tech ecosystem and serves as a gateway to the Asian market
Work Schedule: Not specified
Regional Considerations: Singapore offers a strategic location for overseeing APAC operations while maintaining global reach
ASSUMPTION: While the job description clearly states the role is based in Singapore, it doesn't specify if it's remote, hybrid, or in-office. Given the senior leadership nature and the need to build a global team, we've assumed it's likely an in-office position, but this should be confirmed. The regional context is based on Singapore's known position as a business hub.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at global fintech companies, expect multiple rounds including initial screening, panel interviews with marketing leadership, cross-functional stakeholder meetings, and possibly a strategic presentation
Key Assessment Areas: Strategic thinking, proven growth results, ability to build and lead global teams, channel expertise, analytical capabilities, and cross-functional collaboration skills
Application Tips: Highlight quantifiable growth achievements, global marketing experience, success in B2B contexts (especially SME targeting), and experience with marketing technology stacks
ATS Keywords: growth marketing, acquisition, B2B marketing, performance marketing, SEO, lifecycle marketing, conversion optimization, analytics, global marketing strategy, marketing operations
ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in fintech and technology companies, not specifically mentioned in the job description.
🛠️ Tools & Technologies
- CRM: Salesforce (mentioned as a plus)
- Marketing Automation: Marketo (mentioned as a plus)
- CMS: Contentful (mentioned as a plus)
- Analytics: Google Analytics (mentioned)
- Experimentation: Statsig (mentioned)
- Other likely tools: Attribution platforms, SEO tools, paid media platforms, CRO tools
ASSUMPTION: While Salesforce, Marketo, Contentful, Google Analytics, and Statsig are explicitly mentioned, the other tools are standard in growth marketing and likely relevant to this role but not specifically mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: Innovation, growth mindset, and ambition ("do the most ambitious work of your career")
Work Style: Fast-paced, data-driven, collaborative across functions, strategic with execution focus
Self-Assessment:
- Do you thrive in high-growth, global environments?
- Are you comfortable balancing strategic thinking with tactical execution?
- Can you effectively influence and collaborate across multiple global teams?
- Do you enjoy building and optimizing marketing systems and processes?
ASSUMPTION: The cultural elements are inferred from the company description ("brightest and most innovative people") and the role requirements. The job demands both strategic thinking and practical implementation, suggesting a work style that balances both aspects.
⚠️ Potential Challenges
- Managing global marketing initiatives across different regions with varying market dynamics
- Balancing centralized strategy with localized execution
- Navigating coordination across multiple teams (Brand, Product Marketing, Data, Revenue Operations, Product)
- Measuring and attributing marketing impact across complex customer journeys
- Scaling growth in a competitive fintech space
ASSUMPTION: These challenges are inferred from the job responsibilities and company context. The global nature of the role and the need to coordinate across multiple functions suggest complexity in execution and stakeholder management.
📈 Similar Roles Comparison
This Head of Growth Marketing role differs from traditional marketing leadership positions by its strong emphasis on data-driven acquisition, lifecycle optimization, and technical marketing capabilities. Compared to:
- CMO roles: More focused on growth execution and less on brand/PR
- Performance Marketing Director: Broader scope including lifecycle and broader growth strategies
- Marketing Operations Lead: More strategic and less focused on operational details
- VP Growth: Similar but typically with a stronger product focus than marketing focus
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles and how they typically differ in scope and focus.
📝 Sample Projects
- Developing a global attribution model to accurately measure channel performance and optimize marketing spend
- Creating and implementing a full-funnel optimization strategy to improve conversion rates across the customer journey
- Building automated nurture programs to improve activation rates for new customers
- Redesigning the website information architecture to enhance SEO performance and conversion rates
- Establishing global marketing operation processes that can be effectively localized for regional markets
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and would be typical for a Head of Growth Marketing at a global fintech company.
❓ Key Questions to Ask During Interview
- What are the key growth metrics and targets for this role in the first 6-12 months?
- How do you balance global marketing strategies with local market adaptations?
- What is the current state of marketing technology and data infrastructure at Airwallex?
- How does Growth Marketing collaborate with Product teams to improve the customer journey?
- What have been the most effective acquisition channels for Airwallex to date?
- How does the company prioritize markets and segments for growth initiatives?
ASSUMPTION: These questions are suggested based on the role type and company context but should be adapted to reflect the candidate's specific interests and experience.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Highlight relevant B2B growth marketing experience, global team leadership, and quantifiable results. Include keywords like "growth marketing," "B2B acquisition," "performance marketing," and "lifecycle optimization."
- Prepare your case studies: Document specific growth campaigns you've led, including challenges, strategies, and measurable outcomes.
- Research Airwallex: Understand their product offerings, target markets, and recent company news to demonstrate genuine interest.
- LinkedIn research: Look up current marketing team members to better understand the team structure and backgrounds.
- Portfolio preparation: Compile analytics dashboards, growth frameworks, or marketing strategies you've developed (anonymized as needed).
- Equal opportunity note: Airwallex explicitly mentions being an equal opportunity employer, so focus on relevant qualifications rather than personal attributes.