Senior Product Marketing Manager
Senior Product Marketing role at Hatch. Remote, United States · full-time · $106,000–$198,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and run go-to-market for new feature launches in a crowded market
- Track competitors, industry shifts, and what customers need across key segments
- Run market research and carry the customer's voice into product and engineering decisions
- Build differentiated stories that win new customers and deepen adoption
- Create persona-level messaging frameworks, battle cards, and talk tracks from win/loss data
What you bring
- Five or more years in B2B product marketing, owning positioning, messaging, and GTM
- A knack for competitive intelligence, turning market signals into narratives that shift sales and shape the roadmap
- Hands-on fluency with AI tools and a habit of putting them to work
- Comfort creating order in ambiguity and moving cross-functional partners toward results
Who this fits
This suits a senior product marketer who likes fast-changing, high-growth settings and expects their scope to grow over time. You report to the Director of Product Marketing and partner closely with sales, enablement, and other marketing leads. The role is full-time and remote within the United States. SaaS or home services experience is a plus, not a requirement.
From the employer
About Hatch
Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. Our AI agents handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount.
Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started.
The Role
Reporting to the Director of Product Marketing, we are looking for a Senior Product Marketing Manager to join our growing team. A successful candidate for this role will thrive in a fast paced, high-growth environment and operate effectively at the intersection of deep technical understanding of our AI-powered SaaS platform, and rapid go-to-market execution. As Hatch scales and problems change, so will this role — the right candidate sees change as opportunity and is ready to take on new challenges as the business demands them. This is a full-time remote role based in the United States.
What you’ll do:
Drive GTM planning and execution for new Hatch feature launches in a highly competitive space
Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments
Assess market needs and conduct research to influence new product development, acting as the voice of the customer for product and engineering teams
Develop differentiated narratives that drive net new customer acquisition and deepen product adoption
Partner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption and revenue growth
Share market insights that help teams develop deeper empathy for our customers
Be a strategic partner for Growth, Event, and Customer Marketing leads, ensuring campaigns are grounded in strong positioning and tied to acquisition and growth goals
Build and maintain persona-level messaging frameworks informed by research, customer evidence, and competitive dynamics
Track and synthesize win/loss data, produce battle cards and sales talk tracks that keep the field sharp
Treat AI as a multiplier in your day-to-day, constantly finding ways amplify your impact
Evolve your scope as the team and business grow; this role is built to expand over time
What it takes to succeed:
5+ years of product marketing experience at a B2B company, with clear ownership of positioning, messaging, and GTM
Strong competitive intelligence instincts - you can turn market signals into strategic narratives that move the sales needle and influence our product roadmap
You have a working command of AI tools and know how to put them to use, actively building your skills and it shows in your results
A builder's mindset: you create structure in ambiguous environments to influence cross functional partners and drive results
Experience in SaaS and Home Improvement / Home Services industry a bonus
What you'll get:
Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Compensation range for this position is $106,000 - $198,000 annually. You may also be offered a bonus and benefits.
We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.
Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.
We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).
Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.
We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.
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