Growth Product Manager

🚀 Job Overview

As a Growth Product Manager at Kikoff, you will play a crucial role in driving the engagement and retention of the company's consumer financial products. You will leverage data, user insights, and a collaborative mindset to continuously optimize the user experience and build a better credit ecosystem for Kikoff's customers.

📋 Key Responsibilities

• Look deeply at the data and talk to users to find what engages them and create engagement loops using content and experiences that leverage product, communications, and alert touch points.
• Constantly develop and experiment on experiences and types of content that will keep users hooked.
• Drive strategic insights that shape roadmaps for engineering, design, and marketing using data and user stories to build conviction.
• Explore the data and users to create interesting segments and relevant insights and content to drive a virtuous loop of engagement.
• Take direction from leadership regarding the key objectives your team needs to drive, but outline a roadmap with your product team to achieve successful outcomes, together.
• Drive the discovery process to form a deep understanding of users and to uncover the products and features that will best empower those consumers.
• Reach beyond instinct alone to capture and analyze the right data to allow you to make the most informed decisions as you continue to evolve your approach.
• Champion your products within your team, across the company, and with consumers.

🎯 Required Qualifications

• Education: Not specified
• Experience: At least 2 years of experience working on successful digital consumer products, preferably in a fast-paced startup environment.
• Skills:
  • Excellent writing and communication skills
  • Data-driven mindset with the ability to understand user behaviors and metric patterns
  • Empathy for consumers and a passion for solving their problems in innovative ways
  • Comfort wearing multiple hats, including marketer, researcher, interface designer, analyst, and more
  • Interest in and/or experience working on modern consumer financial tools and products

💰 Compensation & Benefits

• Salary Range: $160,000 - $260,000 base + equity
• Benefits:
  • Medical, dental, and vision coverage (fully covered by Kikoff)
  • Stock options
  • Generous flexible vacation policy
  • Regular team-building events
• Industry Comparison: The provided salary range is competitive for a Growth Product Manager role in the San Francisco area, aligning with industry standards for a Series B fintech startup.

🔍 Company Context

• Industry Position: Kikoff is a personal finance platform designed to help underserved Americans achieve financial wellness. The company is a Series B fintech startup with a mission to provide fair, effective, and simple credit-building solutions.
• Company Size: Kikoff has raised over $42 million in total funding and is backed by prominent venture capital firms and investors, including Portage Ventures, Lightspeed Venture Partners, GGV, Coatue, Core Innovation Capital, and basketball star Stephen Curry.
• Company Stage: Kikoff is a fast-growing, venture-backed startup with a focus on building innovative consumer financial products.

📊 Role Analysis

• Career Level: This role is likely suitable for a mid-level or senior-level product manager with a proven track record in driving user engagement and growth for consumer-facing digital products.
• Reporting Structure: The Growth Product Manager will work closely with the product team, including designers and engineers, as well as cross-functionally with marketing, legal, operations, and leadership.
• Team Size/Composition: The product team is dedicated, with the Growth Product Manager collaborating with other specialists to achieve shared goals.
• Growth Opportunities: This role offers the opportunity to build valuable experience in consumer fintech, with the potential for career advancement within a fast-growing startup environment.

🌍 Location & Work Environment

• Office Type: This is a full-time, in-office position at Kikoff's San Francisco headquarters.
• Geographic Context: San Francisco is a major technology and startup hub, known for its vibrant culture, high cost of living, and diverse talent pool.
• Work Schedule: The job description does not specify the exact work schedule, but it is likely to be a standard full-time arrangement with some flexibility.
• Regional Considerations: As a tech-focused company in San Francisco, Kikoff likely values a collaborative, fast-paced, and high-performing work culture.

💼 Interview & Application Insights

• Typical Process: The interview process for a Growth Product Manager role at Kikoff may include an initial phone screen, followed by on-site interviews with the product team, cross-functional stakeholders, and leadership.
• Key Assessment Areas: Employers will likely evaluate candidates' product management skills, data analysis capabilities, user empathy, and ability to drive growth and engagement.
• Application Tips: Highlight your track record of success in growing and optimizing consumer-facing digital products, particularly in the fintech or financial services space. Demonstrate your data-driven approach and passion for solving user problems.
• ATS Keywords: Incorporate relevant terms such as "product management," "growth hacking," "user engagement," "data analysis," "financial services," and "consumer-facing" in your application materials.

🛠️ Tools & Technologies

The Growth Product Manager at Kikoff may be expected to have experience with tools and technologies such as product analytics platforms, A/B testing frameworks, customer relationship management (CRM) systems, content management systems (CMS), and data visualization/BI tools.

👔 Cultural Fit Considerations

• Company Values: Kikoff values extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and relationships. The company aims to have a positive real-life impact on its customers.
• Work Style: The job description suggests a fast-paced, collaborative, and hands-on work environment where the Growth Product Manager will be expected to wear multiple hats and contribute across various aspects of the product development process.
• Self-Assessment: Candidates should evaluate their ability to thrive in a dynamic startup environment, their passion for solving consumer financial problems, and their comfort with data-driven decision-making and continuous experimentation.

⚠️ Potential Challenges

The Growth Product Manager role at Kikoff may involve a high workload, the need to juggle multiple responsibilities, and the challenge of continuously optimizing user engagement and retention for a complex financial product. Successful candidates should be prepared to work collaboratively, adapt quickly, and maintain a growth mindset.

📈 Similar Roles Comparison

This Growth Product Manager role at Kikoff is similar to other product management positions in the fintech or consumer finance industry, focusing on driving user engagement, retention, and growth through data-driven product optimization. However, the startup environment and focus on building innovative credit-building solutions may differentiate this role from more traditional product management positions in larger financial institutions.

📝 Sample Projects

• Analyze user data and conduct customer interviews to identify pain points and opportunities for improving the credit-building experience.
• Experiment with new content types, communication channels, and product features to drive higher user engagement and retention.
• Collaborate with the design and engineering teams to wireframe and test new product enhancements that address user needs.
• Develop data-driven roadmaps and present strategic recommendations to leadership to shape the product's future direction.

❓ Key Questions to Ask During Interview

• How does the product team at Kikoff work together to continuously optimize the user experience?
• What are the company's key growth objectives for the next 12-18 months, and how will this role contribute to achieving those goals?
• Can you provide examples of successful growth experiments or initiatives that the company has implemented in the past?
• What are the biggest challenges the company is currently facing in the consumer fintech space, and how is the product team working to address them?