🔹 Job Title: Growth Platform Marketing Manager, Tomato Ketchup, EPDM
🔹 Company: The Kraft Heinz Company
🔹 Location: London - The Shard, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
This is a senior marketing position within Kraft Heinz's EPDM (European Powders, Dressings, and Meals) business unit, focusing on driving growth for one of the company's most iconic products - Heinz Tomato Ketchup. You'll lead innovation projects from strategy development to market execution, working with a high-performing team in The Shard, London office. This role offers significant exposure to senior stakeholders and external agencies while managing the complete innovation cycle for a flagship brand.
ASSUMPTION: Based on the title mentioning "Tomato Ketchup" and the description referring to "one of the largest categories within the Heinz portfolio," I've inferred that this role primarily focuses on the ketchup product line, which is Heinz's most iconic product.
✅ Lead a marketing team responsible for one of Heinz's largest categories
✅ Develop deep consumer understanding and leverage insights to drive brand equity
✅ Deliver communication and innovation projects from concept to execution
✅ Collaborate cross-functionally with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, Supply Chain, and local EPDM teams
✅ Create and execute breakthrough innovations that deliver strong results and build the brand
✅ Manage projects from insight to business case and 360° executions, tracking market results
✅ Oversee innovation, renovation, PPA and VE projects aligned with long-term strategy
✅ Partner with local Marketing teams to ensure strong in-market execution and commercial success
Education: Bachelor's degree required, Master's degree preferred
Experience: Strong proven experience in consumer insights, innovation project management, and communication planning
Skills:
Salary Range: Not specified
Benefits: Excellent bonus scheme mentioned
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level (Marketing Manager leading a team), location (London - The Shard), and company size (global CPG corporation), this role likely offers competitive compensation relative to the UK marketing industry, but specific figures are not provided.
Industry Position: The Kraft Heinz Company is one of the world's largest food and beverage manufacturers, formed by the merger of Kraft Foods and Heinz in 2015. The company is a global powerhouse in condiments and sauces, with Heinz Tomato Ketchup being one of its flagship products.
Company Size: Large multinational corporation
Company Stage: Established enterprise
ASSUMPTION: Information about Kraft Heinz being a major food and beverage manufacturer is common industry knowledge, though specific company size details aren't mentioned in the listing.
Career Level: Senior/Manager level with team leadership responsibilities
Reporting Structure: Not specifically stated, but likely reports to a Marketing Director or Head of Marketing for the EPDM business unit
Team Size/Composition: Will be leading a team within the EPDM unit, exact size not specified
Growth Opportunities: Significant senior stakeholder exposure, strategic project ownership, and innovation leadership that could lead to director-level positions
ASSUMPTION: The reporting structure is assumed based on typical organizational hierarchies in large CPG companies where Marketing Managers typically report to Directors. The growth path is inferred from the strategic nature of the role and the description mentioning a "growth focused environment."
Office Type: In-office at The Shard, London
Geographic Context: The Shard is a prestigious location in central London, offering excellent connectivity and a premium working environment. London is a major business hub with a high cost of living but excellent career opportunities in marketing.
Work Schedule: Not specified, likely standard full-time business hours
Regional Considerations: UK work culture typically values work-life balance more than some other regions. Working in central London means excellent public transportation options but potentially long commute times from residential areas.
ASSUMPTION: The work arrangement appears to be in-office based on the specific mention of The Shard as the location, though flexible work policies aren't explicitly addressed in the listing.
Typical Process: For senior marketing roles at large CPG companies like Kraft Heinz, candidates typically undergo multiple rounds of interviews, including initial screening, panel interviews with marketing leadership, case studies or presentations, and potentially assessment centers.
Key Assessment Areas: Strategic thinking, innovation management, consumer insight development, commercial acumen, leadership capabilities, and cross-functional collaboration skills.
Application Tips: Emphasize experience with end-to-end innovation projects, demonstrate commercial understanding through quantifiable results, and showcase expertise in consumer insights and brand building.
ATS Keywords: Innovation management, consumer insights, P&L, cross-functional collaboration, brand strategy, marketing communication, team leadership, FMCG/CPG experience, business case development.
ASSUMPTION: These insights are based on standard recruitment practices in the FMCG/CPG industry for senior marketing positions and are not specifically outlined in the job posting.
While specific tools aren't mentioned, this role likely requires proficiency in:
ASSUMPTION: These tools are standard for marketing management positions in large CPG companies but are not explicitly listed in the job description.
Company Values: The listing emphasizes high performance, growth focus, collaboration, and innovation. The company appears to value a "can-do attitude" and continuous improvement ("always trying to reach the next level").
Work Style: Collaborative, results-driven, fast-paced, with an emphasis on cross-functional teamwork and leadership.
Self-Assessment: Candidates should consider:
ASSUMPTION: The cultural elements are inferred from phrases like "high performing team," "self-starter," "can-do attitude," and emphasis on collaboration and results throughout the listing.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These challenges are inferred from the responsibilities described and typical challenges in similar roles at large CPG companies.
This position is similar to Brand/Marketing Manager roles at other CPG companies, but with notable distinctions:
ASSUMPTION: This comparison is based on standard industry role structures in the CPG/FMCG sector.
Based on the listed responsibilities, projects in this role might include:
ASSUMPTION: These projects are illustrative examples based on the innovation and brand development focus mentioned in the job description and typical initiatives in the condiments category.
ASSUMPTION: These questions are suggested based on the role type and industry and may need adaptation based on the specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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