🔹 Job Title: Growth Mobility Revenue Marketing Manager
🔹 Company: WEX
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As the Growth Mobility Revenue Marketing Manager at WEX, you'll be responsible for driving demand generation and growth marketing strategies for WEX's Payzer business. You'll focus on creating compelling customer testimonials, executing full-funnel marketing campaigns, and supporting overall growth initiatives. This role combines strategic marketing expertise with hands-on campaign execution to drive measurable business results.
ASSUMPTION: Based on the job title and description, this is a mid-level marketing position focused on revenue growth specifically for the Payzer business unit within WEX. The role appears to be a hybrid of demand generation, content marketing (customer stories), and sales enablement.
Education: Bachelor's degree in Business, Marketing, or related field
Experience: 2-4 years of B2B marketing experience
Skills:
Salary Range: $64,000 - $85,000
Benefits: Health, dental and vision insurance, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more
Industry Comparison: This salary range is competitive for a mid-level marketing role in Charlotte, NC, where the average marketing manager salary typically falls between $60,000-$90,000 depending on experience.
ASSUMPTION: The compensation appears aligned with market rates for similar roles in the Charlotte area based on typical marketing manager salaries in mid-sized to large companies in the fintech/payment processing industry.
Industry Position: WEX is a leading financial technology service provider specializing in payment processing and information management solutions, particularly in fleet, corporate payments, and benefits sectors. The Payzer business appears to be focused on payment solutions for mobility services.
Company Size: Medium to large enterprise
Company Stage: Established company with multiple business units
ASSUMPTION: Information about WEX's industry position is based on their public presence as a recognized leader in payment solutions. The company size and stage are inferred from their ability to offer comprehensive benefits, structured marketing teams, and multiple business units including Payzer.
Career Level: Mid-level
Reporting Structure: Likely reports to a Marketing Director or Senior Marketing Manager
Team Size/Composition: Likely part of a dedicated marketing team for the Payzer business unit
Growth Opportunities: Potential paths toward Senior Marketing Manager, Marketing Director, or specialization in demand generation leadership
ASSUMPTION: The career level is determined by the required 2-4 years of experience and job responsibilities. The reporting structure and team composition are inferred from typical organizational structures for similar roles in financial technology companies. Growth opportunities are based on standard career progression in marketing departments.
Office Type: Hybrid work schedule
Geographic Context: Charlotte is a major banking and financial services hub with a growing technology sector, offering a lower cost of living compared to larger tech centers like San Francisco or New York.
Work Schedule: Standard business hours with flexibility due to hybrid arrangement
Regional Considerations: Charlotte offers good quality of life with moderate cost of living and is home to many financial services companies, creating a robust professional network for marketing professionals in fintech.
ASSUMPTION: The hybrid work arrangement is explicitly mentioned in the job listing. Other geographic context is based on Charlotte's well-established reputation as a financial services hub.
Typical Process: Initial screening call, marketing-focused interview with hiring manager, possibly a panel interview with stakeholders from sales and product teams, and potentially a case study or marketing campaign exercise
Key Assessment Areas: Campaign strategy development, customer storytelling experience, analytical skills, collaborative approach, and ability to demonstrate past revenue impact from marketing efforts
Application Tips: Highlight specific demand generation campaigns you've executed, quantify pipeline and revenue results, showcase examples of customer stories or testimonials you've developed, and demonstrate familiarity with marketing automation tools
ATS Keywords: demand generation, lead nurturing, pipeline management, customer testimonials, B2B marketing, marketing automation, Pardot, campaign execution, sales enablement, revenue marketing
ASSUMPTION: These insights are based on standard interview practices for marketing roles in B2B technology companies and the specific skills emphasized in the job description.
ASSUMPTION: While only Pardot is explicitly mentioned, the other tools are standard for executing the responsibilities listed in the job description. Given Pardot's close integration with Salesforce, it's reasonable to assume Salesforce CRM is used.
Company Values: Results-oriented, data-driven, collaborative, customer-focused
Work Style: Independent worker who can also collaborate effectively with cross-functional teams, detail-oriented with strong project management skills
Self-Assessment: Are you comfortable balancing creative work (customer stories) with analytical responsibilities (campaign measurement)? Can you thrive in a hybrid work environment? Are you passionate about driving measurable business results? Do you enjoy building relationships with customers to develop testimonials?
ASSUMPTION: These cultural elements are inferred from the emphasis on data-driven optimization, collaboration with stakeholders, and the mix of creative and analytical responsibilities in the job description.
This role requires balancing multiple responsibilities across the marketing funnel, from content creation to campaign execution and analytics. You'll need to manage relationships with both internal stakeholders (sales, brand team) and external customers (for testimonials). Being responsible for pipeline metrics may create pressure to deliver quantifiable results. Additionally, supporting communications during service disruptions may occasionally require off-hours availability.
ASSUMPTION: These potential challenges are identified based on the breadth of responsibilities mentioned in the job description and typical challenges in demand generation and growth marketing roles.
This position combines elements of several specialized marketing roles: Demand Generation Manager (campaign execution), Content Marketing Manager (customer stories), and Marketing Operations Manager (pipeline tracking). Compared to a pure Demand Generation role, this position has more emphasis on customer storytelling. Unlike a traditional Product Marketing Manager, this role is more focused on lead generation than product positioning. The revenue focus suggests more direct accountability for pipeline metrics than many marketing positions at this level.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific mix of responsibilities outlined in the job description.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for growth marketing roles in B2B companies.
ASSUMPTION: These questions are suggested based on the role's focus on pipeline growth, customer storytelling, and collaboration with sales, and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.