🔹 Job Title: Growth Marketing Specialist
🔹 Company: ABC Financial Services (Trainerize)
🔹 Location: Ontario, Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As a Growth Marketing Specialist at ABC Financial Services (Trainerize), you'll drive the company's product-led growth strategy by generating high-intent trial signups across multiple channels. You'll work at the intersection of marketing and analytics, optimizing customer acquisition funnels while collaborating with internal teams and external agencies to achieve measurable growth results.
ASSUMPTION: The role appears to be part of Trainerize, which seems to be a division or brand within ABC Financial Services, based on the listing's content. This role likely reports to a Growth Marketing Manager or Director.
Education: Bachelor's degree in marketing, business, or related field (preferred)
Experience: 5-7+ years of digital marketing experience in a startup or high-growth environment
Skills:
Salary Range: $85,500.00 - $100,000.00 CAD annually (for Canada-based candidates)
Benefits:
Industry Comparison: This compensation range appears competitive for a Growth Marketing Specialist role in the Canadian SaaS industry with the required experience level.
ASSUMPTION: The industry comparison is based on typical market rates for similar roles in Ontario, Canada within the fitness technology sector.
Industry Position: ABC Fitness is described as the premier provider of software and related services for the fitness industry, serving over 31,000 gyms and health clubs globally with 41 million members.
Company Size: While exact employee count isn't provided, the company appears substantial with global reach serving 31,000+ fitness facilities.
Company Stage: Established company (founded in 1981) that's currently in a growth phase as a Thoma Bravo portfolio company (private equity firm).
ASSUMPTION: Based on the company's customer base, global reach, and private equity backing, it appears to be a mature company in a growth/expansion phase rather than an early-stage startup.
Career Level: Mid to Senior level based on the required 5-7+ years of experience
Reporting Structure: Not explicitly stated, but likely reports to a Marketing Director or Growth Marketing lead
Team Size/Composition: Not specified, but references to cross-functional collaboration suggest working within a marketing team structure alongside Product, Customer Success, and external agencies
Growth Opportunities: The role offers exposure to multiple marketing channels and business functions, positioning it well for career advancement into growth marketing leadership
ASSUMPTION: Based on the responsibilities and level of autonomy described, this appears to be a mid-senior individual contributor role with potential for advancement into team leadership. The growth mindset mentioned in company values suggests professional development is supported.
Office Type: Remote (#LI-REMOTE tag indicates this is a remote position)
Geographic Context: Ontario, Canada is a technology hub with a strong presence of SaaS companies, particularly in the Toronto area.
Work Schedule: Standard full-time hours, though specific schedule flexibility isn't detailed
Regional Considerations: Canadian employment regulations apply, including statutory holidays and benefits standards
ASSUMPTION: The remote designation suggests this role can be performed from anywhere in Ontario, though company may have occasional in-person meetings or events. The company appears to value work-life balance based on their PTO and "Days of Disconnect" policies.
Typical Process: For marketing roles at this level, expect initial screening, skills assessment or marketing case study, panel interviews with marketing team and cross-functional stakeholders
Key Assessment Areas: Growth marketing expertise, analytical abilities, experience with optimization and experimentation, collaborative approach, execution skills
Application Tips: Highlight quantifiable growth results, demonstrate experience with mentioned channels (partners, nurture, affiliate, email), showcase examples of data-driven decision making
ATS Keywords: Growth marketing, digital marketing, acquisition, SaaS, email campaigns, A/B testing, funnels, analytics, lead generation, product-led growth, optimization, Hubspot, Google Analytics, Mixpanel
ASSUMPTION: These insights are based on standard industry practices for growth marketing roles in SaaS companies.
ASSUMPTION: While only Google Analytics, Mixpanel, and Hubspot are explicitly mentioned, proficiency with additional marketing technology stack components like email service providers, SEO tools, and campaign management platforms would likely be required based on the responsibilities.
Company Values: Explicitly mentioned as "Best Life, One Team, Growth Mindset" with emphasis on diversity, equality, belonging, and inclusion
Work Style: Fast-paced, high-growth environment with collaborative approach across teams and a focus on measurable results
Self-Assessment: Consider if you thrive in environments that value:
ASSUMPTION: Based on the company's description of seeking "happy, enthusiastic over-achievers" and emphasis on "wild growth," the company likely values high-energy, proactive contributors who can manage multiple priorities independently.
ASSUMPTION: These challenges are inferred from the role description and typical demands of growth marketing positions in high-growth companies. The breadth of channels mentioned suggests a role that requires versatility and efficient time management.
This Growth Marketing Specialist role shares responsibilities with several adjacent positions, but with some key differences:
ASSUMPTION: This comparison is based on standard industry role definitions and how the responsibilities are articulated in this specific job description.
ASSUMPTION: These project examples are derived directly from the listed responsibilities and represent typical initiatives for this type of role.
ASSUMPTION: These questions are suggested based on the role requirements and would help candidates evaluate the position and demonstrate strategic thinking during interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.