Growth Marketing Specialist

🚀 Job Overview

As a Growth Marketing Specialist at Nextiva, you'll play a pivotal role in accelerating marketing initiatives across multiple domains. You'll work at the intersection of strategy and execution, driving both speed and efficiency while supporting high-impact projects. This role requires a versatile, resourceful professional who can thrive in a fast-paced environment and directly contribute to Nextiva's conversation-centric platform growth.

ASSUMPTION: Based on the description's emphasis on versatility and the "key player" language, this appears to be a mid-level position with significant responsibility but not necessarily management duties.

📋 Key Responsibilities

✅ Partner with marketing leadership on high-impact strategic initiatives

✅ Execute diverse marketing activities (demand generation, landing pages, content development, CRO)

✅ Learn, build, and implement AI tools to improve team workflows

✅ Manage multiple projects simultaneously with timely delivery

✅ Analyze key metrics and provide actionable insights to optimize campaigns

✅ Collaborate cross-functionally with stakeholders in marketing, sales, and operations

🎯 Required Qualifications

Education: Bachelor's degree or equivalent years of experience/education

Experience: 3-5 years of experience in marketing, startups, or a fast-paced environment

Skills:

• Project management
• Sales or marketing experience
• Analytical thinking
• Exceptional organization and time management
• Ability to work independently and solve problems proactively
• Adaptability to shifting priorities
• Tech savviness and quick learning of new tools

Bonus Skills: Experience with AI tools, coding, Salesforce, or marketing automation platforms

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Multiple health plan options (medical, dental, vision, telemedicine)
• Life, disability, and supplemental indemnity insurance
• Flexible Time Off (FTO) for salaried employees
• Paid parental bonding leave and holidays
• 401(k) with company match
• Health Savings Accounts with company contributions
• Dependent Care FSA
• Employee Assistance Program
• Wellness initiatives
• Learning and development opportunities

Industry Comparison: This benefits package appears comprehensive compared to industry standards, with the flexible time off policy being particularly attractive for the marketing sector.

ASSUMPTION: While no specific salary range is provided, growth marketing specialists with 3-5 years of experience at technology companies typically earn between $70,000-$110,000 depending on location, company size, and specific expertise. This assumption is based on current industry compensation trends.

🔍 Company Context

Industry Position: Nextiva is a leading provider of unified communications and customer experience solutions. The company offers a conversation-centric platform that unifies team collaboration and customer experience, powered by AI.

Company Size: Established company with 100,000+ business customers and 1M+ users

Company Stage: Growth-stage company valued at $2.7B after a $200M investment from Goldman Sachs in 2021

Founded: 2008, headquartered in Scottsdale, Arizona

ASSUMPTION: Based on the customer numbers, valuation, and investment details provided, Nextiva appears to be a well-established but still growing technology company with significant market presence.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Likely reports to a Marketing Manager or Director

Team Size/Composition: Not specified

Growth Opportunities: Significant mentorship from marketing leaders with explicit positioning as a career springboard for future leadership roles. The job description specifically mentions this role will "prepare you to thrive in leadership roles at any company in the future."

ASSUMPTION: The emphasis on mentorship and future leadership suggests this is a role where strong performers will be noticed and potentially promoted. The reporting structure is assumed based on typical organizational structures for this level of position.

🌍 Location & Work Environment

Office Type: Remote

Geographic Context: While the position is remote, the company is headquartered in Scottsdale, Arizona

Work Schedule: Not specified, likely standard full-time hours

Regional Considerations: As a remote position, there are no apparent geographical restrictions mentioned

ASSUMPTION: While the position is listed as remote, there may be occasional requirements to visit headquarters in Scottsdale for important meetings or team events, though this is not explicitly stated in the job posting.

💼 Interview & Application Insights

Typical Process: For marketing roles at technology companies like Nextiva, the interview process typically includes an initial screening call, skills assessment or marketing exercise, panel interviews with the marketing team, and final interview with senior leadership.

Key Assessment Areas: Expect to be evaluated on your marketing execution skills, analytical thinking, adaptability, past performance metrics, and cultural fit with Nextiva's "Amazing Service" philosophy.

Application Tips: Highlight specific examples that demonstrate your "scrappy" approach, quantifiable results from past marketing initiatives, and experience with rapid execution in fast-paced environments.

ATS Keywords: growth marketing, project management, demand generation, conversion rate optimization, campaign analytics, cross-functional collaboration, AI tools, marketing automation

ASSUMPTION: These insights are based on standard practices for marketing roles at technology companies and should be adjusted based on any specific instructions provided during the application process.

🛠️ Tools & Technologies

While the listing doesn't specify all tools, the following are either mentioned or commonly used in this type of role:

• AI tools for marketing workflow optimization
• Salesforce (mentioned as a bonus)
• Marketing automation platforms
• Analytics and reporting tools
• Content management systems
• Landing page and conversion optimization tools

ASSUMPTION: Based on industry standards for growth marketing roles, proficiency with marketing automation platforms (like HubSpot, Marketo), analytics tools (Google Analytics, Mixpanel), and CRM systems would be valuable, though specific platforms beyond Salesforce aren't mentioned in the listing.

👔 Cultural Fit Considerations

Company Values: The job posting emphasizes Nextiva's core DNA components:

• Drives Results: Action-oriented problem-solving with focus on simplicity
• Critical Thinking: Data-driven, forward-thinking approach
• Right Attitude: Collaborative, competitive, resilient, and service-oriented

Work Style: Fast-paced, dynamic environment that values self-motivation, resourcefulness, and independent problem-solving. The company culture is described as "forward-thinking, customer-obsessed" with an emphasis on connection.

Self-Assessment: Consider whether you:

• Thrive in environments where you need to figure things out independently
• Have demonstrated exceptional performance in some area of your life
• Are comfortable with shifting priorities and wearing multiple hats
• Enjoy learning new technologies and tools quickly
• Can move fast and take action without waiting for permission

ASSUMPTION: The company appears to have a startup-like culture that values speed and autonomy, even though it's a more established organization. The emphasis on being "scrappy" suggests they value resourcefulness and creative problem-solving over rigid processes.

⚠️ Potential Challenges

Based on the job description, potential candidates should consider:

• The role involves multiple areas of marketing, which may require broad expertise
• The "scrappy" and fast-paced environment may mean limited resources for some initiatives
• Managing multiple projects simultaneously will require excellent time management
• The emphasis on being in the "top 1%" suggests high performance expectations
• Working remotely may require additional effort to build strong relationships across teams

ASSUMPTION: These potential challenges are inferred from the job description's emphasis on versatility, resourcefulness, and high performance expectations. The actual work environment may offer more support than implied.

📈 Similar Roles Comparison

This Growth Marketing Specialist role differs from similar positions in several ways:

• vs. Digital Marketing Specialist: More focus on growth initiatives and diverse projects rather than channel-specific execution
• vs. Marketing Manager: More hands-on execution with less people management, but with strategic input
• vs. Growth Hacker: More structured approach within an established company versus the typical startup growth hacking role
• vs. Marketing Coordinator: More strategic responsibility and autonomy than typically found in coordinator positions

ASSUMPTION: This comparison is based on standard industry role definitions and may vary based on Nextiva's specific organizational structure.

📝 Sample Projects

Based on the responsibilities listed, you might work on projects such as:

• Developing and optimizing landing pages for new product features to improve conversion rates
• Creating and implementing an AI-powered content workflow to increase team efficiency
• Analyzing campaign performance data to identify optimization opportunities across channels
• Collaborating with sales to develop better lead qualification processes
• Building and executing A/B tests to improve user engagement metrics
• Developing scalable templates for marketing assets to improve team productivity

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and may not reflect actual priorities at Nextiva.

❓ Key Questions to Ask During Interview

• What are the most critical marketing initiatives for the team over the next 6-12 months?
• How do you measure success for someone in this role during their first 90 days?
• What are some examples of the special projects I would support the marketing leadership team on?
• Can you describe how marketing collaborates with other departments like sales and product?
• What marketing technologies or AI tools is the team currently exploring or implementing?
• How has the marketing team evolved as Nextiva has grown, and what's the vision for its future?

ASSUMPTION: These questions are suggested based on the role description and would need to be tailored based on the specific interview context and information provided earlier in the conversation.