Growth Marketing Manager (Uploadcare Team)
Tiugo📌 Core Information
🔹 Job Title: Growth Marketing Manager (Uploadcare Team)
🔹 Company: Tiugo
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Growth Marketing Manager for Uploadcare (part of Tiugo Technologies), you'll drive self-service customer acquisition, conversion, and expansion for this developer-oriented file management and content delivery platform. Working remotely and reporting to the Director of Marketing, you'll optimize marketing campaigns, enhance website experiences, and collaborate cross-functionally to refine product and pricing strategies that deliver measurable business results.
ASSUMPTION: Based on the job description mentioning "fully remote work" as a benefit and stating "this person will report to the Director of Marketing at Uploadcare, and will work remotely," I've concluded this is a fully remote position.
📋 Key Responsibilities
- ✅ Develop, manage, and execute growth strategies to drive self-service customer acquisition, retention, and expansion to achieve self-service bookings goals
- ✅ Own and optimize the end-to-end self-service customer experience through mapping, testing, and experimentation
- ✅ Drive top-of-funnel traffic to branded web experiences and own the conversion process from visitors to paid users
- ✅ Collaborate with Self-Service team to establish growth strategy
- ✅ Create and optimize high-impact campaigns (email marketing, paid media, sponsored placements, referral programs) to support trial-to-paid and free-to-paid conversions
- ✅ Partner with Product Marketing to support outbound ABM campaigns targeting high-value accounts
- ✅ Provide insights and recommendations on product packaging, pricing strategies, and in-product experiments
- ✅ Analyze key self-service metrics, identify growth opportunities, and refine strategies to maximize ROI and growth
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business, or related field
Experience: 5+ years in growth, demand generation, product marketing, or similar roles focused on product-led growth in B2B SaaS
Skills:
- End-to-end campaign development, execution, and measurement
- Experimentation and A/B testing expertise
- Proficiency with CRM (HubSpot, Salesforce), analytics tools (Google Analytics, Looker, Tableau), and A/B testing platforms
- Data interpretation and translation into actionable insights
- Fluent English (written and spoken)
- Excellent organizational and project management skills
- Strategic mindset with hands-on approach
- Experience with developer-focused products (strong plus)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Annual financial bonus based on company performance
- Flexible schedule and fully remote work
- Professional development resources (LinkedIn Learning, internal training, language platforms)
- Extra leave for Tiugo Day (company foundation day) and your birthday
- Access to mental health and well-being platform with 24/7 psychological support
- 2 weeks of paid parental leave for contractors
Industry Comparison: The benefits package is competitive within the SaaS industry, particularly with its focus on professional development, flexible work arrangements, and well-being support. The annual performance bonus is standard for tech companies.
ASSUMPTION: The industry comparison is based on standard SaaS industry practices in Europe. The absence of a defined salary range is common in Polish job listings where compensation is often negotiated based on experience.
📌 Applicant Insights
🔍 Company Context
Industry Position: Uploadcare is a leading file management and content delivery platform founded in 2011, now part of Tiugo Technologies, which encompasses several market-leading API-first developer platforms (including CKEditor, TinyMCE, and ButterCMS). The company has established clients including L'Oreal, PandaDoc, Buffer, and Zapier.
Company Size: Mid-sized tech company
Company Stage: Growth-stage company with established market presence
ASSUMPTION: The company size and stage are inferred based on the company's 13-year history, notable client roster, and the fact that it's part of a larger group of technology products (Tiugo Technologies). While specific employee counts aren't provided, the range of clients and multiple product lines suggest a mid-sized organization in growth mode rather than an early-stage startup.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports directly to the Director of Marketing at Uploadcare
Team Size/Composition: Will collaborate with Self-Service, Product Marketing, Content, Paid Media, Creative Services, and DX teams
Growth Opportunities: Potential advancement into Director-level marketing roles, with exposure to multiple aspects of B2B SaaS marketing and cross-functional collaboration
ASSUMPTION: The career level is inferred from the 5+ years of experience requirement and the strategic nature of the responsibilities. The cross-functional collaboration requirements suggest a role that provides broad exposure across the organization, potentially positioning for growth into senior leadership.
🌍 Location & Work Environment
Office Type: Fully remote
Geographic Context: Warsaw is Poland's capital and its largest tech hub with a growing SaaS sector. The city offers a lower cost of living compared to Western European tech centers while providing access to a strong talent pool.
Work Schedule: Flexible schedule mentioned as a benefit
Regional Considerations: While the position is in Poland, the role requires fluent English, suggesting an internationally-oriented team and company culture
ASSUMPTION: While Warsaw is listed as the location, the job explicitly mentions remote work as a benefit and states the person "will work remotely," suggesting geographical flexibility with possible legal/administrative ties to Poland.
💼 Interview & Application Insights
Typical Process: For mid to senior marketing roles at SaaS companies, expect an initial screening call, followed by a skills assessment or case study related to growth marketing, interviews with the marketing director and cross-functional stakeholders, and possibly a final presentation of growth strategies
Key Assessment Areas:
- Proven track record of driving measurable growth metrics
- Analytical thinking and data-driven decision making
- Experience with conversion optimization and A/B testing
- Understanding of developer/technical audiences (given the product focus)
- Strategic thinking balanced with tactical execution capabilities
Application Tips: Quantify past growth achievements with specific metrics, highlight experience with technical products or developer audiences, and demonstrate both strategic thinking and hands-on execution capabilities
ATS Keywords: growth marketing, conversion optimization, A/B testing, product-led growth, SaaS, customer acquisition, customer journey, CRM, analytics, self-service, demand generation
ASSUMPTION: These insights are based on standard interview practices for growth marketing roles in B2B SaaS companies and are not explicitly mentioned in the job posting.
🛠️ Tools & Technologies
- CRM platforms: HubSpot, Salesforce
- Analytics tools: Google Analytics, Looker, Tableau
- A/B testing platforms: VWO mentioned specifically
- Email marketing platforms (likely HubSpot or similar)
- Paid media management tools
- Project management and collaboration tools
ASSUMPTION: While specific tools like HubSpot, Salesforce, Google Analytics, Looker, Tableau, and VWO are mentioned explicitly, other tools are assumed based on standard requirements for growth marketing roles in SaaS companies.
👔 Cultural Fit Considerations
Company Values: Innovation, technical excellence, and customer-centricity appear to be core values, based on the company's focus on developing solutions to real problems faced by developers
Work Style: Fast-paced, cross-functional collaboration, data-driven decision making, and self-directed work in a remote environment
Self-Assessment:
- Do you thrive in a remote work environment with considerable autonomy?
- Are you comfortable balancing strategic thinking with hands-on tactical execution?
- Do you enjoy working across multiple teams to drive integrated growth initiatives?
- Are you passionate about optimizing user journeys through continuous testing and refinement?
- Do you have interest in or experience with technical/developer-focused products?
ASSUMPTION: Company values are inferred from the company description and product focus. The work style is based on stated job requirements including "fast-paced, cross-functional environments" and the remote nature of the role.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution across multiple initiatives
- Managing cross-functional collaboration in a fully remote environment
- Optimizing developer-focused marketing approaches if you lack prior experience with technical audiences
- Driving self-service conversion metrics which often involve complex, multi-touch customer journeys
- Measuring and demonstrating impact across various stages of the customer journey
ASSUMPTION: These potential challenges are based on the scope of responsibilities described in the job listing and common challenges in growth marketing roles, particularly in remote environments with technical products.
📈 Similar Roles Comparison
This Growth Marketing Manager role is more comprehensive than typical demand generation or acquisition marketing roles, as it spans the entire customer journey from acquisition through expansion. While similar to Product Marketing Manager roles in the focus on conversion, this position has a stronger emphasis on campaign execution and optimization rather than product positioning. It's also distinct from pure digital marketing roles by its deeper focus on customer journey optimization and product-led growth rather than just channel management.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Designing and implementing a freemium-to-paid conversion strategy to increase self-service revenue
- Creating and A/B testing landing page variations to improve free trial signup rates
- Developing a customer onboarding email sequence to increase activation rates
- Analyzing the customer journey to identify drop-off points and implementing improvements
- Collaborating with product teams to develop and test in-product upgrade prompts
- Building a referral program to leverage existing customers for new acquisition
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and common growth marketing initiatives in SaaS companies.
❓ Key Questions to Ask During Interview
- What are the key metrics and goals for the self-service business over the next 12 months?
- How does the marketing team collaborate with product and engineering to implement and measure growth experiments?
- What have been the most successful customer acquisition channels for Uploadcare so far, and where do you see opportunities for improvement?
- How would you describe the current conversion funnel from free to paid, and what are the major challenges in optimizing it?
- How does the company approach testing and experimentation, and what resources are available for implementing tests?
- What does success look like for this role in the first 3, 6, and 12 months?
ASSUMPTION: These questions are suggested based on the role type and responsibilities described, and should be adapted based on specific interview context and prior discussions.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume: Highlight experience with growth marketing, conversion optimization, and analytics tools mentioned in the listing. Include specific metrics from previous roles.
- Prepare a portfolio: Compile examples of growth campaigns you've executed, complete with metrics and results.
- Research Uploadcare: Familiarize yourself with their products, target audience, and competitive landscape.
- Update LinkedIn: Ensure your profile emphasizes relevant growth marketing experience and includes keywords from the job description.
- Prepare for technical questions: Be ready to discuss specific growth experiments you've designed and how you measured their success.
- Highlight any experience with developer-focused products: This is mentioned as a strong plus and could differentiate your application.