Growth Marketing Manager, Performance - Korea
Speak📌 Core Information
🔹 Job Title: Growth Marketing Manager, Performance - Korea
🔹 Company: Speak
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
Speak is seeking a Growth Marketing Manager to drive their performance marketing efforts in Korea. This role will be responsible for executing and optimizing paid acquisition campaigns across multiple channels, with a direct impact on a significant portion of the company's marketing budget. The successful candidate will focus on media buying and creative performance to achieve consistent user growth for Speak's language learning platform.
ASSUMPTION: This is a full-time position based on the comprehensive responsibilities and the company's stage of growth, though the job type was not explicitly stated in the original listing.
📋 Key Responsibilities
✅ Lead execution of paid media campaigns across multiple channels, maximizing LTV (Lifetime Value)
✅ Collaborate with marketing graphic designers to produce and test high volumes of creative assets
✅ Systematically test and refine paid media creatives through audience segmentation, ad placements, and retargeting
✅ Analyze performance data daily to make real-time campaign adjustments
✅ Ensure LTV & Efficiency targets are consistently met
✅ Discover, test, and manage new growth channels to drive user acquisition
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years managing & optimizing paid UA channels
Skills:
- Hands-on media buying, ad placements, and real-time bidding strategies
- Proficiency in both in-app and web-based campaigns/productions
- Strong marketing analytics capabilities and A/B testing experience
- Ability to partner with creative/designers to produce on-brand assets
- Fluency in business English
Preferred Qualifications:
- Experience running both app and web campaigns
- Experience with channels beyond Meta and Google
- History of executing large-scale campaigns (over 1 billion KRW/~1 million USD)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified in detail, but the company mentions being well-funded and recently achieving a $1B valuation with Series C funding
Industry Comparison: Not specified
ASSUMPTION: As a Series C funded company with a $1B valuation focusing on growth in the Korean market, the compensation is likely competitive for the Korean tech industry for a senior marketing role. The job description mentions handling campaigns of over 1 billion KRW (~1 million USD), suggesting significant budget responsibility that typically correlates with higher compensation.
📌 Applicant Insights
🔍 Company Context
Industry Position: Speak is an AI-powered language learning company that has become the top-grossing education app in South Korea. The platform currently teaches English, Spanish, and French to users across 40+ countries.
Company Size: Over 90 team members based across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana
Company Stage: Growth-stage with Series C funding, $1B valuation as of December 2024
Investors: Accel, OpenAI, Founders Fund, Y Combinator, Khosla Ventures, Lachy Groom, Josh Buckley, and others
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The company mentions being at a "magical time when a single person could significantly change the course of the company," suggesting high impact potential and growth opportunities
ASSUMPTION: Based on the responsibilities and experience requirements, this appears to be a senior individual contributor role with potential for significant impact on the company's growth trajectory in Korea, which is described as their most established market.
🌍 Location & Work Environment
Office Type: Not explicitly specified, but the company has a dedicated office in Seoul
Geographic Context: Seoul is the capital and largest city in South Korea, a major tech hub in Asia with a high standard of living and vibrant urban environment
Work Schedule: Not specified
Regional Considerations: The role focuses specifically on the Korean market, which is described as Speak's first and most successful market where they've become the top-grossing education app
ASSUMPTION: Given the company's mention of offices in Seoul and the market-specific nature of the role, this position likely requires in-office presence at the Seoul location, though remote or hybrid arrangements are not explicitly ruled out.
💼 Interview & Application Insights
Typical Process: Tech startups typically have multiple interview rounds including initial screening, technical/skills assessment, and team/culture fit evaluations
Key Assessment Areas: Performance marketing expertise, analytical abilities, creative optimization experience, and track record of driving growth through paid channels
Application Tips: Highlight specific campaign metrics and ROI achievements, demonstrate experience with Korean market user acquisition, and showcase examples of creative optimization
ATS Keywords: Performance marketing, user acquisition, LTV:CAC, media buying, creative optimization, paid channels, growth marketing, A/B testing, campaign optimization
ASSUMPTION: These insights are based on standard practices for growth marketing roles at tech startups and are not specifically outlined in the job posting.
🛠️ Tools & Technologies
While specific tools aren't mentioned, growth marketing professionals in this role typically work with:
- Ad platforms: Meta Ads Manager, Google Ads, Apple Search Ads
- Analytics tools: Google Analytics, AppsFlyer, Adjust, Amplitude
- A/B testing platforms: Optimizely, VWO
- Marketing automation: HubSpot, Marketo
- Design collaboration: Figma, Asana
ASSUMPTION: These tools represent industry standards for growth marketing roles and may vary based on the company's specific tech stack.
👔 Cultural Fit Considerations
Company Values: Based on the job description, Speak appears to value:
- Mission-driven work (reinventing language learning)
- Thoughtful growth and high-quality team building
- Craft excellence and continuous personal growth
- Global perspective with localized execution
- Making meaningful impact on users' lives
Work Style: The description suggests a data-driven, iterative approach with emphasis on testing, analysis, and continuous optimization
Self-Assessment: Potential candidates should consider:
- Are you passionate about education technology and language learning?
- Do you thrive in fast-growing environments where your work directly impacts company success?
- Are you comfortable balancing creative marketing with analytical decision-making?
- Do you enjoy working in global teams across multiple cultural contexts?
ASSUMPTION: These cultural elements are inferred from the company description, mission statement, and "Why work at Speak" section rather than being explicitly stated as values.
⚠️ Potential Challenges
Based on the role description, potential candidates should consider:
- High performance expectations with direct responsibility for significant marketing budget
- Daily data analysis and real-time campaign adjustments requiring constant vigilance
- Need to balance creative development with analytical optimization
- Cross-cultural communication (working with international stakeholders while focusing on Korean market)
- Fast-paced growth environment that may require adaptability and comfort with change
ASSUMPTION: These challenges are inferred from the nature of the role and company stage rather than being explicitly stated as difficulties.
📈 Similar Roles Comparison
This Growth Marketing Manager role differs from similar positions in several ways:
- More hands-on execution compared to strategy-focused marketing director roles
- Greater emphasis on creative testing/optimization than pure media buying roles
- More quantitative/analytical than brand marketing positions
- Market-specific focus (Korea) with global company context
- Direct impact on significant budget allocation (~1M USD campaigns mentioned)
ASSUMPTION: This comparison is based on typical industry role structures and not explicitly stated in the job description.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Developing and executing a multi-channel user acquisition strategy for new language offerings in the Korean market
- Creating an A/B testing framework for ad creative optimization across platforms
- Building a creative refresh calendar to maintain performance and prevent ad fatigue
- Establishing ROI-based bidding strategies for different user segments
- Developing retargeting campaigns to improve conversion rates at key funnel stages
- Testing emerging ad platforms to diversify acquisition channels beyond Meta and Google
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical growth marketing activities.
❓ Key Questions to Ask During Interview
- What are the current LTV:CAC ratios for your key acquisition channels in Korea, and what targets are you aiming to achieve?
- How does your creative testing process work currently, and what opportunities do you see for optimization?
- Which channels have been most effective for user acquisition in Korea, and which new channels are you most interested in exploring?
- How does this role collaborate with product teams to improve conversion and retention metrics?
- What are the biggest challenges you've faced in scaling user acquisition in the Korean market?
- How does Speak's growth strategy in Korea differ from your approach in other markets?
ASSUMPTION: These questions are suggested based on typical growth marketing priorities and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Highlight specific achievements in performance marketing with metrics (ROAS, LTV, conversion improvements), emphasize experience with Korean market if applicable, and include keywords like "user acquisition," "performance marketing," and "creative optimization."
- Portfolio Preparation: Compile case studies of successful campaigns you've managed, with before/after metrics and creative examples.
- Research: Download the Speak app to understand the product, study their marketing approach in Korea, and research their competitors.
- Network: Connect with current or former Speak employees on LinkedIn to gain insights about the company culture and working environment.
- Interview Preparation: Be ready to discuss specific performance marketing strategies for language learning apps in the Korean market, with ideas for testing and optimization.