📌 Core Information
🔹 Job Title: Growth Marketing Manager, Mid Market (12M Contract)
🔹 Company: Nearmap
🔹 Location: New South Wales, Australia
🔹 Job Type: Contract (12 months)
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Growth Marketing Manager for Mid Market at Nearmap, you'll develop and execute comprehensive marketing strategies to drive business growth in the emerging mid-market segment in Australia and New Zealand. This 12-month contract role involves collaborating cross-functionally with sales, customer success, product teams, and other marketing specialists to create and implement pipeline-accelerating programs. You'll be responsible for building the go-to-market strategy for this newer focused target segment, presenting an opportunity to make an immediate impact through full-funnel marketing initiatives.
ASSUMPTION: Based on the mention of "ANZ" in the job description, this role specifically focuses on the Australia and New Zealand markets rather than global operations.
📋 Key Responsibilities
- ✅ Champion the Mid Market segment and lead initiatives with influence across the organization
- ✅ Formulate and execute end-to-end, full-funnel marketing programs to drive pipeline growth
- ✅ Develop Nearmap's value proposition for the mid-market segment in collaboration with Product Marketing
- ✅ Design, plan, manage, and optimize integrated, multi-channel marketing campaigns
- ✅ Test and implement new marketing channels (content syndication, webinars, ABM, etc.)
- ✅ Execute Account Based Marketing programs (1:Many, 1:Few, and 1:1) in collaboration with Sales
- ✅ Create cross-sell and upsell campaigns to introduce existing customers to premium products
- ✅ Coordinate marketing strategies across multiple channels while testing messages and opportunities
- ✅ Partner with Customer Success Managers and customer marketing to support retention goals
- ✅ Work with analytics teams to track, analyze, and report on initiative performance against KPIs
- ✅ Collaborate with Sales teams on lead follow-up
- ✅ Track marketing budgets and demonstrate fiscal responsibility
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years working in growth marketing, mid-market, or similar role (B2B, preferably in Technology/SaaS)
Skills:
- Building and executing growth marketing strategies
- Customer retention expertise
- Developing and executing full-funnel, end-to-end marketing campaigns
- Cross-functional collaboration and stakeholder management
- Budget management and fiscal responsibility
- Data analysis and performance tracking
Preferred Qualifications:
- Experience in Architecture, Engineering, or Construction industries
- Familiarity with Mid-Market segment characteristics and needs
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- 4 additional "YOU" days off quarterly (beyond standard annual leave)
- Company-sponsored volunteering days
- Generous parental leave policies
- Work from Overseas Policy
- Access to LinkedIn Learning
- Discounted Private Health Insurance plans
- Monthly wellbeing and technology allowance
- Annual flu vaccinations & skin checks
- Hybrid flexibility with no mandatory office days
- Nearmap subscription
- Office perks: snacks, drinks, weekly catered lunches, shower facilities
Industry Comparison: The benefits package appears comprehensive by Australian standards, with notable wellness, professional development, and flexibility components that are competitive in the SaaS/technology sector.
ASSUMPTION: While no salary information is provided, SaaS Growth Marketing Managers with 5+ years of experience in NSW, Australia typically command competitive compensation packages in line with the technology sector.
📌 Applicant Insights
🔍 Company Context
Industry Position: Nearmap is a SaaS company providing aerial imagery and location intelligence through proprietary hardware and software. The company appears to be innovation-focused, with expanding capabilities in artificial intelligence and advanced analytics beyond basic imagery.
Company Size: Not specified
Company Stage: Established growth-stage company with developed infrastructure but still expanding into new market segments (specifically mentioned developing Mid-Market focus)
ASSUMPTION: Based on the sophisticated marketing structure, cross-functional teams, and focus on expanding market segments, Nearmap appears to be a well-established growth-stage company rather than an early startup or large enterprise.
📊 Role Analysis
Career Level: Mid to Senior level, based on the 5+ years experience requirement and strategic responsibilities
Reporting Structure: Not explicitly stated, but likely reports to a Marketing Director or similar leadership position
Team Size/Composition: Not specified, but will collaborate extensively with cross-functional teams including content, marketing automation, finance, data, digital, sales, and customer success
Growth Opportunities: The role offers the opportunity to build a go-to-market strategy for a newer market segment, providing visibility and demonstrable impact that could lead to advancement in marketing leadership
ASSUMPTION: Given the strategic nature of the role in developing a newer focused target segment and the cross-functional collaboration required, this position likely has significant visibility with senior leadership, providing valuable career advancement opportunities despite being a contract role.
🌍 Location & Work Environment
Office Type: Hybrid with genuine flexibility (explicitly states "no set or mandatory days in the office")
Geographic Context: New South Wales is Australia's most populous state and home to Sydney, a major tech hub in the Asia-Pacific region with a vibrant business environment.
Work Schedule: Not specifically mentioned, but likely standard business hours with flexibility given the hybrid work arrangement
Regional Considerations: Australian work culture typically values work-life balance, which aligns with the benefits package mentioning additional personal days, flexibility, and wellness allowances.
ASSUMPTION: Though the role mentions a Work from Overseas Policy, as this is an ANZ-focused position, there may be expectations to align working hours with the Australia/New Zealand time zones and occasionally meet in person with local clients and teams.
💼 Interview & Application Insights
Typical Process: For marketing roles at established tech companies in Australia, the process typically includes:
- Initial screening call with HR or recruitment
- First-round interview with direct manager
- Second-round interview with team members and stakeholders
- Possible marketing assignment or presentation of past campaign work
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and marketing campaign development experience
- Understanding of B2B SaaS marketing, especially in mid-market contexts
- Demonstrated results from previous growth marketing initiatives
- Ability to work cross-functionally and influence stakeholders
- Data-driven approach to marketing and ROI analysis
- Experience with account-based marketing and customer retention strategies
Application Tips:
- Highlight specific B2B marketing campaigns you've led from strategy to execution
- Quantify results from past marketing initiatives (pipeline generated, conversion rates, etc.)
- Showcase experience with mid-market companies or targeting mid-market segments
- Emphasize cross-functional collaboration skills and examples
- Demonstrate familiarity with full-funnel marketing approaches
- If applicable, highlight any experience in architecture, engineering, or construction industries
ATS Keywords: Growth marketing, mid-market, B2B marketing, SaaS marketing, account-based marketing (ABM), customer retention, marketing campaigns, pipeline generation, multi-channel marketing, marketing strategy, stakeholder management, cross-functional collaboration
ASSUMPTION: These insights are based on standard practices for marketing roles at Australian technology companies and are not specifically outlined in the job listing.
🛠️ Tools & Technologies
While specific tools aren't mentioned in the listing, growth marketing professionals in B2B SaaS companies typically use:
- Marketing Automation Platforms (e.g., Marketo, HubSpot, Eloqua)
- CRM Systems (e.g., Salesforce)
- Analytics Platforms (e.g., Google Analytics, Mixpanel)
- ABM Tools (e.g., Demandbase, 6sense, Terminus)
- Content Management Systems
- Social Media Management Tools
- Email Marketing Platforms
- Data Visualization Tools (e.g., Tableau, Power BI)
- Project Management Software
ASSUMPTION: The specific marketing technology stack used at Nearmap is not mentioned in the job description. The tools listed are commonly used in B2B SaaS marketing departments for similar roles.
👔 Cultural Fit Considerations
Company Values: The listing suggests Nearmap values innovation, inclusivity, supportive culture, work-life balance, and belonging. The company appears to emphasize moving quickly while working smartly.
Work Style: Cross-functional collaboration is emphasized, with mentions of partnerships across multiple teams. The role requires someone who can "see the big picture" while working "at pace" to deliver results. There appears to be an emphasis on both strategic thinking and hands-on execution.
Self-Assessment Questions:
- Do I thrive in fast-paced environments where I need to collaborate across multiple departments?
- Am I comfortable balancing strategic planning with tactical execution?
- Can I effectively champion a specific market segment and influence others without direct authority?
- Do I enjoy building and testing new marketing approaches for emerging opportunities?
- Am I data-driven and analytical while still being creative in marketing approach?
ASSUMPTION: The cultural elements are inferred from statements about the company's approach to work ("move fast and work smart") and explicit mentions of inclusive, supportive culture where people can "be themselves."
⚠️ Potential Challenges
- This is a 12-month contract position, which may present uncertainty regarding long-term employment
- Targeting a "newer focused segment" may require building strategies from the ground up with limited historical data
- The role requires extensive cross-functional collaboration and influence without necessarily having direct authority
- Balancing full-funnel marketing initiatives across multiple channels could be resource-intensive
- Success metrics may be challenging to establish for a developing market segment
ASSUMPTION: These potential challenges are based on the job description's mentions of a newer market focus, contract nature, and the breadth of responsibilities across the marketing funnel and multiple stakeholders.
📈 Similar Roles Comparison
This Growth Marketing Manager role differs from similar positions in several ways:
- vs. Demand Generation Manager: More focused on a specific market segment (mid-market) rather than overall demand
- vs. Product Marketing Manager: More emphasis on campaign execution and pipeline generation rather than product positioning and messaging
- vs. General Marketing Manager: More specialized in growth tactics and strategies for a specific segment
- vs. ABM Manager: Broader focus beyond just account-based marketing, though ABM is a significant component
- vs. Customer Marketing Manager: Includes acquisition as well as retention/expansion responsibilities
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- Developing a mid-market specific customer journey map and corresponding marketing touchpoints
- Creating and executing an integrated ABM campaign targeting top 50 mid-market prospects in the architecture industry
- Designing and implementing a customer expansion program to increase adoption of premium features among existing mid-market clients
- Conducting a channel effectiveness analysis to optimize marketing budget allocation for mid-market acquisition
- Collaborating with content marketing to develop mid-market specific case studies and thought leadership content
- Building a webinar series addressing specific challenges faced by mid-market businesses in target industries
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and may not reflect actual current initiatives at Nearmap.
❓ Key Questions to Ask During Interview
- What specific growth metrics or KPIs will define success for this role during the 12-month contract period?
- How would you characterize the current state of Nearmap's mid-market segment strategy, and what are the biggest challenges you're looking to address?
- What resources (budget, team support, tools) are allocated to mid-market initiatives, and how is marketing investment prioritized across segments?
- Can you share examples of successful marketing campaigns or programs that have resonated with your target audience?
- How do sales, marketing, and customer success currently collaborate on mid-market opportunities, and what processes are in place for alignment?
- Is there potential for this contract role to transition to a permanent position based on performance and business needs?
ASSUMPTION: These questions are suggested based on the role type and standard considerations for marketing positions; they may need to be adapted based on specific interview contexts and information provided during the interview process.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your resume: Highlight your experience with B2B growth marketing, particularly for mid-market segments, and any relevant SaaS marketing initiatives. Ensure you include key terms like "growth marketing," "account-based marketing," "full-funnel campaigns," and "mid-market strategy."
- Prepare your portfolio: Compile examples of marketing campaigns you've led, with measurable results and a focus on pipeline generation or revenue impact.
- Research Nearmap: Familiarize yourself with their aerial imagery technology, customer use cases (especially in architecture, engineering, and construction), and recent company news.
- Network: Connect with current or former Nearmap employees on LinkedIn to gain insights into the company culture and market approach.
- Prepare for the contract nature: Be ready to discuss how you can make a significant impact within a 12-month timeframe and your approach to quick onboarding and execution.
- Develop a 30-60-90 day plan: Consider how you would approach learning the business, developing strategies, and implementing initiatives specifically for the mid-market segment.