G

Growth Marketing Manager:in

GoHiring
Full-time
Remote
Worldwide
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Growth Marketing Manager:in

๐Ÿ”น Company: GoHiring

๐Ÿ”น Location: Remote

๐Ÿ”น Job Type: Not specified

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

GoHiring is seeking a Growth Marketing Manager to drive their social media presence, digital marketing campaigns, and content creation strategies. This role combines creative content development with data-driven marketing approaches, primarily focused on B2B software marketing. As part of a small Growth team, you'll have significant ownership over social media channels (especially LinkedIn), email marketing initiatives, webinar preparation, ebook conceptualization, and social media advertising campaigns.

ASSUMPTION: Based on the listing's emphasis on both social media management and broader growth marketing responsibilities, this appears to be a mid-level marketing role that will have both execution and strategic planning components.


๐Ÿ“‹ Key Responsibilities

  • โœ… Own and develop the company's social media presence with a primary focus on LinkedIn
  • โœ… Create, manage and track performance of social media profiles and content
  • โœ… Build and expand email marketing initiatives
  • โœ… Prepare and coordinate webinars
  • โœ… Conceptualize and develop ebooks and other lead generation content
  • โœ… Manage social media advertising campaigns
  • โœ… Create diverse content formats (graphics, infographics, videos, text) for all marketing channels
  • โœ… Collaborate with cross-functional teams beyond the Growth team

๐ŸŽฏ Required Qualifications

Education: Completed university degree (field not specified)

Experience: Minimum 2 years of experience in digital marketing, preferably in a startup environment

Skills:

  • Demonstrated success in social media and growth marketing
  • Proactive approach to challenges with strong ownership mindset
  • Good eye for design and experience with design tools (e.g., Canva, Figma)
  • Proficiency with social media tools like Meta Ads Manager
  • Fluent German and good English language skills

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Remote work flexibility
  • Choice of technical equipment (laptop and setup paid by company)
  • Professional development opportunities through training platforms
  • Two company offsite trips per year to various European locations
  • Processes designed for flexible, location-independent work

Industry Comparison: Not specified

ASSUMPTION: While no specific salary is mentioned, German Growth Marketing Manager positions at this experience level typically range from โ‚ฌ45,000-โ‚ฌ65,000 depending on location, company size, and specific skill set. The benefits package appears competitive with an emphasis on remote work flexibility and work-life balance.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: GoHiring is described as the leading software solution for automated job posting and recruiting analytics. They provide a tool for recruiters to manage the entire job posting process in one place, from data-driven multiposting campaigns to in-depth analysis along the candidate journey.

Company Size: Not explicitly stated, but references to "small teams" suggest a smaller organization

Company Stage: Not explicitly stated, but context suggests a growth-stage B2B SaaS company

ASSUMPTION: Based on the description of "small teams" and focus on growth marketing, this appears to be a scaling B2B SaaS company in the HR tech/recruitment space. The company likely has fewer than 100 employees based on the team structure described, though this is an inference.


๐Ÿ“Š Role Analysis

Career Level: Mid-level (based on 2+ years experience requirement)

Reporting Structure: Not explicitly stated

Team Size/Composition: Small Growth team (specific size not stated)

Growth Opportunities: Not explicitly stated, but emphasis on "front row seat" for all marketing topics suggests exposure to diverse marketing aspects that could support career advancement

ASSUMPTION: This role likely reports to a Head of Marketing or similar leader, and is positioned as a core contributor to the growth team with significant autonomy. The emphasis on having a "front row seat" for all marketing topics suggests potential for professional development across a wide range of marketing disciplines.


๐ŸŒ Location & Work Environment

Office Type: Fully remote

Geographic Context: The company appears to be German-based (job posting is in German) but allows fully remote work

Work Schedule: Flexible timing is mentioned as part of the company's processes

Regional Considerations: Company operates in a European context with twice-yearly team meetups at various European locations

ASSUMPTION: While the company has German roots (as indicated by the language of the job posting), the role is fully remote with no geographical restrictions explicitly mentioned. The company appears to embrace a digital-first, location-independent culture with periodic in-person gatherings.


๐Ÿ’ผ Interview & Application Insights

Typical Process: The listing mentions that cover letters are not necessary, suggesting a simplified application process. Candidates can submit either a CV or LinkedIn/Xing profile.

Key Assessment Areas: Based on the job description, candidates will likely be assessed on their digital marketing expertise, creative abilities, analytical skills, and ability to work independently with strong ownership.

Application Tips: Highlight specific achievements in social media management and growth marketing. Showcase examples of content creation across different formats. Demonstrate experience with data-driven marketing approaches.

ATS Keywords: Growth marketing, social media management, LinkedIn marketing, content creation, email marketing, webinars, Meta Ads Manager, Canva, Figma, B2B marketing

ASSUMPTION: As no specific interview process is detailed, these insights are based on industry standards for similar marketing roles and the information provided in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

  • Social media platforms (with emphasis on LinkedIn)
  • Design tools: Canva, Figma
  • Meta Ads Manager
  • Email marketing platforms (specific tool not mentioned)
  • Webinar platforms (specific tool not mentioned)

ASSUMPTION: Beyond the explicitly mentioned tools, a growth marketing role would typically require familiarity with analytics platforms (Google Analytics), CRM systems, and content management systems, though these are not specifically mentioned in the job description.


๐Ÿ‘” Cultural Fit Considerations

Company Values: The job listing suggests the company values ownership, creativity, data-driven approaches, flexibility, collaboration, and diversity.

Work Style: Independent yet collaborative, with an emphasis on ownership and initiative. The company appears to embrace flexibility and remote work as fundamental to its operations.

Self-Assessment:

  • Are you comfortable working remotely in a self-directed manner?
  • Do you thrive in small team environments with high visibility?
  • Are you energized by combining creative work with data-driven approaches?
  • Do you enjoy having ownership over projects and initiatives?

ASSUMPTION: Based on the emphasis on small teams, ownership, and remote work, the culture appears to be entrepreneurial and results-oriented while valuing work-life balance and flexibility.


โš ๏ธ Potential Challenges

This role covers a broad range of marketing responsibilities, from social media management to content creation across multiple formats, which may require exceptional time management and prioritization skills. Working in a fully remote environment also requires self-discipline and proactive communication to stay aligned with team objectives.

ASSUMPTION: The breadth of responsibilities suggests this person may be one of few (or the only) growth marketers at the company, which could mean limited specialized support and the need to wear multiple hats. The requirement to deliver across numerous channels might create pressure to constantly produce diverse content types.


๐Ÿ“ˆ Similar Roles Comparison

This Growth Marketing Manager role appears to combine elements of several more specialized roles that might exist in larger companies, including Social Media Manager, Content Marketer, Email Marketing Specialist, and Digital Advertising Manager. Unlike some Growth Marketing roles that focus heavily on user acquisition metrics and funnel optimization, this position appears to have significant creative content development responsibilities alongside the analytical components.

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the comprehensive nature of the responsibilities listed.


๐Ÿ“ Sample Projects

  • Developing a quarterly LinkedIn content strategy with content calendar, engagement goals, and measurement framework
  • Creating and executing an email nurture campaign targeting potential customers at different stages of awareness
  • Producing a recruitment-focused ebook to showcase thought leadership and generate leads
  • Planning and executing a webinar series on recruitment best practices featuring internal and external experts
  • Developing a testing framework for social media ad campaigns to optimize conversion rates

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's focus on recruitment software.


โ“ Key Questions to Ask During Interview

  1. How do you measure success for growth marketing initiatives, and what metrics have been most important to the team historically?
  2. What is the balance between creating new marketing initiatives versus optimizing existing channels?
  3. How does the Growth team collaborate with other departments, particularly Sales and Product?
  4. What's the current marketing technology stack and are there plans to expand or change it?
  5. What are the biggest growth opportunities and challenges for GoHiring in the next 12-18 months?
  6. How does the company support professional development for marketing team members?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Prepare your application: As mentioned in the job posting, you can submit your CV or LinkedIn/Xing profile (no cover letter required).
  2. Highlight relevant experience: Emphasize your achievements in social media management (especially LinkedIn), content creation, and growth marketing initiatives.
  3. Showcase creative examples: Consider preparing a mini-portfolio of relevant content you've created across different formats.
  4. Prepare for language assessment: Be ready to demonstrate both your German fluency and English proficiency during the interview process.
  5. Research the company: Familiarize yourself with GoHiring's product, market position, and current social media presence to better understand their approach and where you could add value.
  6. Optimize your application: Include key terms like "growth marketing," "LinkedIn," "content creation," "social media management," and other relevant keywords from the job description to ensure your application passes initial screening.