C

Growth Marketing Manager

Contrarian Thinking
Full-time
On-site
Austin, Texas, United States
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Growth Marketing Manager

๐Ÿ”น Company: BizScout (by Contrarian Thinking)

๐Ÿ”น Location: Austin, Texas, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As the Growth Marketing Manager at BizScout, you'll lead multi-sided marketplace growth strategies targeting business buyers, sellers, and brokers. You'll be responsible for transforming BizScout into the premier destination for business transactions by executing customer acquisition strategies at scale. This role combines performance marketing, brand building, and social media strategy in a fast-paced startup environment focused on revolutionizing how small businesses are bought and sold.

ASSUMPTION: Based on the comprehensive description and the strategic nature of the role, this appears to be a full-time position though not explicitly stated. The position seems to be at a mid to senior level given the leadership responsibilities and experience requirements.


๐Ÿ“‹ Key Responsibilities

โœ… Design and execute growth strategies to attract and engage business buyers, sellers, and brokers through multiple channels

โœ… Drive end-to-end marketing campaigns, from creative development to performance optimization

โœ… Build and optimize conversion funnels specific to each audience segment

โœ… Develop content that establishes BizScout as the trusted platform for business transactions

โœ… Create data-driven marketing programs to increase engagement and supply

โœ… Collaborate with team members to ensure marketing initiatives align with platform features

โœ… Scale the broker network through targeted outreach and partnership programs


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 3-5 years of growth marketing experience, ideally in marketplace or financial services

Skills:

  • Proven track record of scaling multi-sided marketplaces or B2B platforms
  • Experience with both developing and executing content and performance marketing
  • Strong analytical skills with expertise in funnel optimization and marketing analytics
  • Excellence in crafting compelling marketing campaigns and content
  • Ability to understand and market to diverse audience segments
  • Experience with marketing automation and CRM platforms

Preferred Qualifications:

  • Experience in M&A, business brokerage, or financial services
  • Experience working in marketplace businesses during their scaling phase
  • Established relationships in the business brokerage community

ASSUMPTION: While no specific education requirements are mentioned, given the specialized nature and mid-to-senior level of this role, a bachelor's degree in marketing, business, or a related field is likely expected, though the company appears to value relevant experience over formal education.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Growth Marketing Managers in Austin, TX with 3-5 years of experience typically earn between $85,000-$120,000 annually, with additional compensation possible through performance bonuses or equity at startups.

ASSUMPTION: This salary range estimate is based on standard compensation for similar roles in Austin's tech startup ecosystem. As BizScout appears to be a growth-stage startup, there may be equity compensation in addition to base salary, though this is not mentioned in the listing.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: BizScout is an M&A marketplace startup focused on democratizing business ownership transfers, specifically targeting the $11 trillion market of baby-boomer-owned businesses transitioning in the coming decade.

Company Size: Not specified, but language suggests an early to growth stage startup

Company Stage: Growth-stage startup with leadership from experienced marketplace and M&A professionals

ASSUMPTION: Based on the language about "low profile now" and references to scaling, BizScout appears to be a funded startup in early growth stage, likely with a team size under 50 employees. The connection to Contrarian Thinking suggests possible backing or founding by this organization.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified, but likely reports to a Head of Marketing, CMO, or directly to founders

Team Size/Composition: Not specified

Growth Opportunities: Potential to significantly impact a scaling marketplace business with substantial market opportunity in the $11T business ownership transfer space

ASSUMPTION: Given the strategic importance of this role and the startup environment, there is likely significant opportunity for career advancement as the company grows. The role may involve building and eventually leading a team as growth initiatives scale.


๐ŸŒ Location & Work Environment

Office Type: Not specified, but mentions being headquartered in Austin, TX

Geographic Context: Austin is a major tech hub with a growing startup ecosystem, relatively lower cost of living compared to coastal tech centers, and no state income tax

Work Schedule: Not specified, but startup environments typically require flexibility

Regional Considerations: Austin offers a vibrant tech community, networking opportunities, and quality of life advantages that attract talent from across the country

ASSUMPTION: While the listing states headquarters are in Austin, it doesn't explicitly require relocation or in-office work. Given tech industry trends, there may be flexibility for remote or hybrid arrangements, though this should be confirmed during the interview process.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For a Growth Marketing Manager role at a startup, expect:

  1. Initial screening call with recruiter or hiring manager
  2. Marketing strategy assessment or case study
  3. Panel interview with key stakeholders including product and business development
  4. Final interview with executive leadership

Key Assessment Areas:

  • Proven results in driving growth in multi-sided marketplaces
  • Strategic thinking and tactical execution capabilities
  • Analytics proficiency and data-driven decision making
  • Experience with complex audience segmentation
  • Cultural fit with a fast-paced startup environment

Application Tips:

  • Emphasize specific metrics and growth results from previous roles
  • Highlight experience with multi-sided marketplaces or platforms if applicable
  • Showcase both strategic planning and hands-on execution abilities
  • Demonstrate understanding of the unique challenges in M&A or financial services if possible

ATS Keywords: growth marketing, multi-sided marketplace, customer acquisition, performance marketing, funnel optimization, marketing analytics, CRM, broker partnerships, content strategy, B2B marketing, audience segmentation

ASSUMPTION: These insights are based on industry standards for similar roles at growth-stage startups and not specifically mentioned in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

Based on the role requirements, proficiency with these tools would be valuable:

  • Marketing automation platforms (HubSpot, Marketo, etc.)
  • CRM systems (Salesforce, etc.)
  • Analytics tools (Google Analytics, Mixpanel, Amplitude)
  • Marketing campaign management platforms
  • Content management systems
  • Email marketing platforms
  • Social media management tools
  • SEO/SEM tools

ASSUMPTION: These tools represent industry standards for growth marketing roles and are not explicitly mentioned in the job listing. Specific tool requirements may vary based on BizScout's technology stack.


๐Ÿ‘” Cultural Fit Considerations

Company Values: The listing emphasizes:

  • Moving fast and embracing challenges
  • Celebrating wins
  • Genuine care for work and team members
  • Supporting and growing each other
  • High impact and fast pace
  • Delivering on commitments

Work Style: BizScout appears to value a collaborative, high-energy environment where team members take ownership, move quickly, and deliver results while supporting each other.

Self-Assessment: Consider these questions:

  • Do you thrive in fast-paced environments where priorities may shift quickly?
  • Are you comfortable with high visibility and accountability for results?
  • Do you enjoy the complexity of balancing multiple stakeholder needs?
  • Can you balance strategic thinking with hands-on execution?
  • Are you energized by building something new and innovative?

ASSUMPTION: These cultural elements are inferred from statements in the job description about how the team works together and the startup nature of the company. The actual company culture may have additional dimensions not reflected here.


โš ๏ธ Potential Challenges

Based on the role description, potential candidates should consider:

  • Managing multiple audience segments (buyers, sellers, brokers) simultaneously may require complex strategy development
  • As a startup in the scaling phase, resources may be limited relative to established competitors
  • The role combines strategic planning with tactical execution, requiring versatility and time management
  • Building trust in a marketplace for high-stakes transactions like business sales requires nuanced marketing approaches
  • Fast-paced startup environments often involve ambiguity and changing priorities

ASSUMPTION: These potential challenges are identified based on common patterns in growth-stage startups and the specific requirements of multi-sided marketplaces, not explicit statements in the job description.


๐Ÿ“ˆ Similar Roles Comparison

This Growth Marketing Manager role differs from similar positions in several ways:

  • vs. Traditional Marketing Manager: More focus on quantifiable growth metrics and performance marketing than brand building alone
  • vs. Product Marketing Manager: Greater emphasis on acquisition and funnel optimization rather than product positioning
  • vs. Digital Marketing Manager: Broader strategic growth responsibility beyond just digital channel management
  • vs. B2C Growth Manager: Requires understanding complex B2B dynamics and multi-sided marketplace mechanics

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.


๐Ÿ“ Sample Projects

Based on the listed responsibilities, someone in this role might work on:

  • Developing and launching targeted campaigns to increase broker signups by 30% in Q2
  • Optimizing the business seller onboarding flow to improve listing completion rates
  • Creating and executing an email nurture series for potential business buyers at different stages of consideration
  • Designing and implementing A/B tests to improve conversion rates across all audience segments
  • Building a content strategy that establishes thought leadership in the small business acquisition space
  • Developing partnership programs with broker associations to expand market reach

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common growth marketing initiatives for marketplace businesses.


โ“ Key Questions to Ask During Interview

  1. What are the current key growth metrics for each of your three audience segments, and which segment represents the biggest opportunity in the next 6-12 months?
  2. How do you currently balance acquisition across your different user types, and what challenges have you faced in keeping the marketplace balanced?
  3. What marketing channels have been most effective so far, and which ones are you looking to expand or test?
  4. How is marketing integrated with product development, and how do you prioritize new features that might impact growth?
  5. What does success look like for this role in the first 90 days and the first year?
  6. How do you see this role evolving as the company scales?

ASSUMPTION: These questions are suggested based on typical considerations for growth marketing roles at marketplaces and may need adaptation based on specific interview contexts.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

To pursue this opportunity effectively:

  1. Research BizScout: Explore their online presence, understand their mission in the M&A marketplace space, and identify their current market positioning
  2. Tailor your resume: Highlight relevant experience with multi-sided marketplaces, growth metrics, and performance marketing initiatives. Include specific growth results with percentages or numbers
  3. Prepare a portfolio: Compile examples of successful growth campaigns you've led, particularly those involving complex audience segmentation
  4. Optimize for ATS: Incorporate key terms like "growth marketing," "multi-sided marketplace," "performance optimization," and "funnel analytics" in your resume
  5. Leverage your network: If you have connections in the Austin tech scene or the M&A space, reach out to learn more about BizScout's reputation and culture
  6. Develop case examples: Prepare to discuss how you would approach growth for each of BizScout's three key audiences: buyers, sellers, and brokers