๐น Job Title: Growth Marketing Manager
๐น Company: BizScout (by Contrarian Thinking)
๐น Location: Austin, Texas, United States
๐น Job Type: Full-time
๐น Category: ๐ Growth Marketing
As the Growth Marketing Manager at BizScout, you'll lead multi-sided marketplace growth strategies targeting business buyers, sellers, and brokers. You'll be responsible for transforming BizScout into the premier destination for business transactions by executing customer acquisition strategies at scale. This role combines performance marketing, brand building, and social media strategy in a fast-paced startup environment focused on revolutionizing how small businesses are bought and sold.
ASSUMPTION: Based on the comprehensive description and the strategic nature of the role, this appears to be a full-time position though not explicitly stated. The position seems to be at a mid to senior level given the leadership responsibilities and experience requirements.
โ Design and execute growth strategies to attract and engage business buyers, sellers, and brokers through multiple channels
โ Drive end-to-end marketing campaigns, from creative development to performance optimization
โ Build and optimize conversion funnels specific to each audience segment
โ Develop content that establishes BizScout as the trusted platform for business transactions
โ Create data-driven marketing programs to increase engagement and supply
โ Collaborate with team members to ensure marketing initiatives align with platform features
โ Scale the broker network through targeted outreach and partnership programs
Education: Not specified
Experience: 3-5 years of growth marketing experience, ideally in marketplace or financial services
Skills:
Preferred Qualifications:
ASSUMPTION: While no specific education requirements are mentioned, given the specialized nature and mid-to-senior level of this role, a bachelor's degree in marketing, business, or a related field is likely expected, though the company appears to value relevant experience over formal education.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Growth Marketing Managers in Austin, TX with 3-5 years of experience typically earn between $85,000-$120,000 annually, with additional compensation possible through performance bonuses or equity at startups.
ASSUMPTION: This salary range estimate is based on standard compensation for similar roles in Austin's tech startup ecosystem. As BizScout appears to be a growth-stage startup, there may be equity compensation in addition to base salary, though this is not mentioned in the listing.
Industry Position: BizScout is an M&A marketplace startup focused on democratizing business ownership transfers, specifically targeting the $11 trillion market of baby-boomer-owned businesses transitioning in the coming decade.
Company Size: Not specified, but language suggests an early to growth stage startup
Company Stage: Growth-stage startup with leadership from experienced marketplace and M&A professionals
ASSUMPTION: Based on the language about "low profile now" and references to scaling, BizScout appears to be a funded startup in early growth stage, likely with a team size under 50 employees. The connection to Contrarian Thinking suggests possible backing or founding by this organization.
Career Level: Mid to Senior level
Reporting Structure: Not specified, but likely reports to a Head of Marketing, CMO, or directly to founders
Team Size/Composition: Not specified
Growth Opportunities: Potential to significantly impact a scaling marketplace business with substantial market opportunity in the $11T business ownership transfer space
ASSUMPTION: Given the strategic importance of this role and the startup environment, there is likely significant opportunity for career advancement as the company grows. The role may involve building and eventually leading a team as growth initiatives scale.
Office Type: Not specified, but mentions being headquartered in Austin, TX
Geographic Context: Austin is a major tech hub with a growing startup ecosystem, relatively lower cost of living compared to coastal tech centers, and no state income tax
Work Schedule: Not specified, but startup environments typically require flexibility
Regional Considerations: Austin offers a vibrant tech community, networking opportunities, and quality of life advantages that attract talent from across the country
ASSUMPTION: While the listing states headquarters are in Austin, it doesn't explicitly require relocation or in-office work. Given tech industry trends, there may be flexibility for remote or hybrid arrangements, though this should be confirmed during the interview process.
Typical Process: For a Growth Marketing Manager role at a startup, expect:
Key Assessment Areas:
Application Tips:
ATS Keywords: growth marketing, multi-sided marketplace, customer acquisition, performance marketing, funnel optimization, marketing analytics, CRM, broker partnerships, content strategy, B2B marketing, audience segmentation
ASSUMPTION: These insights are based on industry standards for similar roles at growth-stage startups and not specifically mentioned in the job listing.
Based on the role requirements, proficiency with these tools would be valuable:
ASSUMPTION: These tools represent industry standards for growth marketing roles and are not explicitly mentioned in the job listing. Specific tool requirements may vary based on BizScout's technology stack.
Company Values: The listing emphasizes:
Work Style: BizScout appears to value a collaborative, high-energy environment where team members take ownership, move quickly, and deliver results while supporting each other.
Self-Assessment: Consider these questions:
ASSUMPTION: These cultural elements are inferred from statements in the job description about how the team works together and the startup nature of the company. The actual company culture may have additional dimensions not reflected here.
Based on the role description, potential candidates should consider:
ASSUMPTION: These potential challenges are identified based on common patterns in growth-stage startups and the specific requirements of multi-sided marketplaces, not explicit statements in the job description.
This Growth Marketing Manager role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.
Based on the listed responsibilities, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common growth marketing initiatives for marketplace businesses.
ASSUMPTION: These questions are suggested based on typical considerations for growth marketing roles at marketplaces and may need adaptation based on specific interview contexts.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To pursue this opportunity effectively: