Growth Marketing Manager
Alpaca📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Alpaca
🔹 Location: New City, New York, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Growth Marketing Manager at Alpaca, you'll lead the company's growth strategy across multiple channels while working at the intersection of acquisition and lifecycle marketing. You'll be responsible for driving both user growth and product adoption through data-driven campaigns, collaborating with cross-functional teams including product and sales to support launches and go-to-market initiatives. This role combines strategic planning with hands-on execution in a 100% distributed and remote environment.
ASSUMPTION: Based on the description mentioning "full-time" nature of responsibilities and reporting structure, this appears to be a full-time position, though it wasn't explicitly stated in the job type field.
📋 Key Responsibilities
Growth Strategy & Execution
✅ Develop and execute multi-channel growth strategies across paid, organic, referral, and partnerships
✅ Own marketing campaign execution from ideation to launch
✅ Collaborate with product marketing on GTM strategy for new product launches
✅ Conduct A/B testing across creatives, landing pages, and onboarding flows
✅ Manage campaign asset development with content and design partners
Lifecycle & Retention
✅ Design and implement data-driven, personalized lifecycle campaigns
✅ Own and optimize email strategies for both B2C and B2B segments
✅ Ensure lifecycle messaging aligns with overall product positioning
Analytics & Reporting
✅ Track and optimize key performance metrics (CAC, LTV, ROAS, CVRs)
✅ Leverage analytics tools to measure campaign effectiveness
✅ Provide regular performance reports and actionable insights
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of growth marketing experience, ideally in product-led SaaS startup environment
Skills:
- Proven success in scaling user acquisition through multiple channels
- Experience building and refining multi-segment B2C and B2B funnels
- Strong understanding of marketing KPIs (ARPU, CAC, Payback Period)
- Experience in collaborative product launches and GTM execution
- Ability to connect growth and feature usage
- Interest in marketing to technical and finance-savvy audiences
- Adaptable, growth-oriented mindset
- Proactive team player with excellent communication skills
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Growth Marketing Manager roles in the New York area typically command salaries ranging from $90,000 to $150,000+ depending on experience level and company size. As this is a remote position at what appears to be a fintech startup, compensation may be competitive within this range to attract qualified talent.
📌 Applicant Insights
🔍 Company Context
Industry Position: Alpaca appears to be a fintech company focused on financial services, with a mission to "open financial services to everyone on the planet."
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the description mentioning "startup environment" as preferred experience and the focus on growth marketing, Alpaca is likely a growth-stage startup in the fintech space. The reference to algorithmic traders, developers, and API-driven products suggests it offers technical financial products or platforms.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports directly to the Marketing Director
Team Size/Composition: Not specified
Growth Opportunities: Not specified
ASSUMPTION: This appears to be a mid to senior-level individual contributor role based on the 5+ years of experience required and direct reporting to the Marketing Director. The position likely offers growth into senior marketing leadership as the company expands, though specific advancement paths aren't outlined.
🌍 Location & Work Environment
Office Type: 100% distributed and remote
Geographic Context: Working timezone preference from Pacific to Eastern, North America
Work Schedule: Not specified
Regional Considerations: While the job posting mentions New City, New York, the role is fully remote with a preference for candidates in North American time zones.
ASSUMPTION: As a fully remote position, the location listed (New City, NY) may be the company's headquarters or a primary office location, but employees can work from anywhere within the preferred time zones.
💼 Interview & Application Insights
Typical Process: For growth marketing roles at tech companies, the interview process typically includes initial screening, skills assessment, portfolio review, and panel interviews with marketing leadership and cross-functional stakeholders.
Key Assessment Areas: Candidates will likely be evaluated on their data analysis skills, creativity in marketing approaches, understanding of growth metrics, experience with similar audiences, and ability to work cross-functionally.
Application Tips: Highlight quantifiable growth results from previous roles, demonstrate experience with both B2C and B2B marketing, and showcase your understanding of technical/financial products if applicable.
ATS Keywords: growth marketing, user acquisition, CAC, LTV, ROAS, A/B testing, lifecycle marketing, GTM, SaaS, B2B, B2C, analytics, Hubspot, Amplitude, GA4
ASSUMPTION: These insights are based on standard practices for similar roles in the tech/fintech industry and are not explicitly mentioned in the job description.
🛠️ Tools & Technologies
Hubspot, Amplitude, GA4 (Google Analytics 4)
ASSUMPTION: Based on the nature of the role, candidates would likely also use additional marketing tools such as ad platforms (Google Ads, Meta Ads, LinkedIn Ads), email marketing platforms, CRM systems, and project management tools, though these aren't explicitly mentioned in the listing.
👔 Cultural Fit Considerations
Company Values: The job posting mentions a mission to "open financial services to everyone on the planet," suggesting inclusivity and democratization of finance are core values.
Work Style: The role requires someone who is data-driven, adaptable, with a "scrappy, creative" approach and a growth mindset. Strong cross-functional collaboration is emphasized.
Self-Assessment: Candidates should consider:
- Do I thrive in a remote work environment?
- Am I comfortable working at the intersection of technical finance and marketing?
- Do I enjoy both strategic planning and hands-on execution?
- Can I adapt quickly to changing priorities in a startup environment?
ASSUMPTION: The company appears to value autonomy, creativity, and data-driven decision-making based on the language used throughout the job description.
⚠️ Potential Challenges
The role combines responsibilities across acquisition, lifecycle marketing, analytics, and cross-functional collaboration, which may require effective time management and prioritization skills. Remote work environments can present challenges with communication and work-life boundaries. Marketing to technical and finance-savvy audiences may require specialized knowledge or a learning curve for those new to the fintech space.
ASSUMPTION: These potential challenges are inferred from the scope of responsibilities and work environment described, not explicitly stated concerns.
📈 Similar Roles Comparison
This role combines elements of several specialized positions that might be separated at larger companies: Growth Marketer (acquisition focus), Lifecycle Marketing Manager (retention focus), and Marketing Analytics Manager (measurement focus). Unlike purely channel-specific roles (e.g., Paid Media Manager), this position requires breadth across multiple marketing disciplines. Compared to Product Marketing Manager roles, this position appears more focused on driving acquisition and engagement metrics rather than positioning and messaging.
ASSUMPTION: This comparison is based on standard industry role delineations and may not reflect Alpaca's specific organizational structure.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Designing and implementing a multi-channel user acquisition strategy to reduce CAC for a specific customer segment
- Creating and testing an onboarding email sequence to improve activation rates for new users
- Analyzing user behavior data to identify drop-off points and implementing retention campaigns to address them
- Collaborating with Product and Sales teams on the go-to-market strategy for a new platform feature
- Developing and executing A/B tests across landing pages to improve conversion rates
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and may not reflect actual current initiatives at Alpaca.
❓ Key Questions to Ask During Interview
- What are the key growth metrics and KPIs that would define success in this role during the first 6-12 months?
- How does the marketing team collaborate with product and engineering teams on feature launches and improvements?
- What customer segments or personas are current priorities for growth, and what channels have been most effective so far?
- Can you describe the current marketing technology stack and any planned additions or changes?
- What are the biggest challenges facing the growth marketing function at Alpaca currently?
- How does Alpaca's mission to "open financial services to everyone" translate into marketing strategy and positioning?
ASSUMPTION: These questions are suggested based on the role type and industry context but would need to be adapted based on the specific interview context and candidate's priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this Growth Marketing Manager opportunity at Alpaca:
- Customize your resume: Highlight relevant growth marketing experience, emphasizing metrics and results. Include keywords like "user acquisition," "lifecycle marketing," "A/B testing," and specific analytics tools mentioned.
- Prepare your application: Craft a cover letter that demonstrates your understanding of marketing to technical/finance audiences and showcases your data-driven approach.
- Portfolio preparation: Compile examples of successful growth campaigns you've led, focusing on metrics and outcomes. Be prepared to discuss your methodology and learnings.
- Research Alpaca: Understand their products, target audience, and competitive landscape to demonstrate your genuine interest and contextual knowledge during interviews.
- LinkedIn optimization: Ensure your LinkedIn profile aligns with your resume and includes relevant growth marketing terminology to increase visibility if recruiters search for candidates.